There are two types of traffic generation models for publishers. One is via search (aka organic) and the other is paid (buying traffic from various sources). While most of the publishers rely on organic traffic, there are a lot of publishers who also buy traffic and monetize it with various networks like Google AdSense and others. Also, some of the top publishers buy traffic so that they can monetize those traffic from their exchange partners. Buying quality traffic and monetizing it from advertising is becoming a serious business model and more publishers are slowly adapting to buying traffic for their blogs and websites as search traffic continues to be a long term effort. In this post, we are going to discuss how publishers should buy traffic for their Adsense blogs and websites. Additionally, we will also list some tips and strategies that can help you monetize the traffic at better rates.
How to Buy Traffic for AdSense Websites and Blogs
If you’re buying traffic for your AdSense blog and websites, you must be knowing the end objective which is a higher ROI. Most of the arbitrage experts are currently struggling to make a profit out of traffic buying and selling due to more transparency in the overall adtech ecosystem due to ads.txt. The current adtech ecosystem is able to identify websites which are solely created for arbitrage without imparting any value to the advertisers or visitors. The first tip is
# There has to be Some Value to the Ecosystem
The two ends of the advertising ecosystem is- advertisers and visitors. So, if your traffic is converting for the advertisers, they even if you’re doing arbitrage in whatever way, you’re safe. The tactics and the methods you’re employing is actually working and your visitors end up providing a good ROI to the advertisers.
# Filter Fake Traffic
It is extremely important that you filter out fake traffic. Any network or exchange from where you’re buying traffic (out of which most are open exchanges) cannot give you or claim to give you 100% safe and converting traffic. There are always chances of fake and bot traffic since in an open exchange there are multiple players and keeping a track of how these traffic are being sold is difficult. Sometimes, publishers come up with shrewd strategies to sell fake traffic or selling low quality traffic and that can affect the advertisers. So, it is extremely essentially that you setup viewability and other fraud detection tools to filter fake traffic.
# Focusing on the Quality of the Traffic
Know this for sure that from wherever you’re buying traffic, there is a lot of junk. If it upto you to see which website’s traffic is converting on your site and which kind of traffic is generating you higher revenue. This is something that would be requiring constant attention till the time you find your best performing traffic sources
# Always Buy Niche Traffic
I cannot ascertain the importance of running niche websites which you’re planning to buy traffic on your adsense website or blog. Also, if the CPC for your niche is not high, you won’t be able to make any money from your site since you’d be ending up spending more in the traffic acquisition. Initially, you have to define your audience cluster, and one the ad network understands what kind of traffic you’re looking for, then you can provide you more traffic of that similar kind. Essentially, you would be routing those traffic on specific blog posts on your site and should ensure that the returns are higher so that you can continue with the traffic acquisition cost. Also, niche traffic have higher conversion rates and thus in time your overall CPMs rates will increase (from AdSense or other exchanges) since the traffic you’re buying is converting well for the advertisers.
# Test Test Test
It is important to continue testing the traffic sources. Not all ad networks are same and thus you need to keep testing the traffic sources for better revenue opportunities. Optimization is an integral part of success strategy and thus you need to continue testing and optimizing your traffic sources for a better ROI.
List of Ad Networks to Buy Traffic for AdSense Websites and Blogs
There are a lot of ad networks which are out in the market for media buying. However, we have selected some chosen ad networks (native and CPC) that performs well and have a good audience reach. You can take a look across these networks when thinking on media buying.
Taboola’s native exclusive Taboola Feed placements put your content and videos on center stage on premium publishers, capturing user attention when they are most open to discovering new things. Run non-intrusive, highly viewable, and large-player video campaigns on CPM, CPV, and CPCV through programmatic or managed service channels.To guarantee your brand appears in safe and viewable environments, we proudly partner with industry leaders in viewability, verification, and fraud services.Re-engage users that have shown interest in your brand by targeting them closer to the point of sale.
Yahoo Gemini is the only marketplace that offers search and native advertising in one advertising platform. With Gemini, you are empowered with insightful data, brand-safe premium content and advanced technologies to deliver engaging search and native advertising campaigns that really drive results. Combining search and native ads can amplify your marketing impact, with users 3.6 times more likely to do a brand search and up to 56% more likely to notice a search ad if they’ve been exposed to a native ad. Choose from a variety of ad formats to help you get your message across in a non-intrusive way.
Driving social traffic from Facebook by promoting posts can be quite useful in the long run. It can not only help you drive a good amount of traffic but also help you generate social signals and build a robust brand around your content. Facebook should be one of your primary traffic acquisition sources.
Most of the popular traffic arbitrage sites use Revcontent to buy traffic. Having a good teaser and an image can help you increase the CTR of your ad and hence the overall cost per click will be highly reduced.
Limitation to Keep in Mind While Buying Traffic for AdSense Websites and Blogs
While it might look that media buying and media selling can bring in large profits, it is not the case in the actual scenario on a number of occasions. However, most of the publishers who have sticked to it have been successful. Much like in all other business, there are limitations here to and one must overcome those limitations with confidence. Here are we listing some of the crucial limitations which are faced by publishers when buying traffic and doing arbitrage.
# AdSense Account Bans
If majority of your revenue comes from Google AdSense, then you should be extremely crucial with filtering your traffic to ensure that your site doesn’t have any fake or bot traffic. Even non converting traffic can affect the overall RPM of your website since AdSense uses smart pricing to determine the advertiser outcome from your traffic and adjust the bid prices and CPCs accordingly to ensure advertisers get their due ROI. Thus, if a percentage of your traffic is not converting (which we can assume to be poor quality traffic which you’ve bought) it can decrease your overall earnings. Additionally, if the traffic is not filtered for quality check, you might risk getting your adsense account banned when buying traffic from cheap ad networks.
# Issues of Non Converting Traffic
There are instances where you will be on a negative ROI. This is essentially a setback and it might happen that for some niche it is not working. So we always recommend to start with at least a few niche websites if you don’t have prior experience of arbitrage and driving traffic to your website with paid ads. If you have an already established site and is only looking to increase the overall volume of your site, then ensuring that you’re driving quality traffic is the key.
# Initial Investment
Since most of the networks pay in net 30 and net 60 days, so you need to have the initial capital to get started. Most of your capital will be spent on media buying and analyzing the performance of the traffic. This essentially is going to take some time till you see the paychecks coming. Thus, there is a gestation period unless you’ve personally acquainted with these networks and can bargain for a credit cycle.
There is nothing much to worry since a lot of publishers buy traffic from various networks. Even AdSense specifically supports social publishers who drive enormous volume of traffic from Facebook pages to their websites and drive revenue from it. As a publisher what you need to keep in mind is that you’re providing value to the ecosystem and is not playing foul.