AdMob CPM Rates 2018

AdMob is an ad network owned by Google that allow developers and publishers to monetize their mobile apps with relevant ads from a huge inventory of advertisers. You can sign up for a free account and install the SDK into the app. In this post, we will have a comprehensive discussion on AdMob CPM Rates 2018 with respect to its earning model, payment proof, and earnings report to help you decide if it is the right platform to help monetize your app. Also, we will be talking about AdMob Interstitial CPM Rates of 2018.

Brief of the Company

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Admob is a popular mobile advertising network. It was founded by Omar Hamoui in 2006. The company was acquired for USD 750 million by Google in 2009.  Apple Inc. had also expressed the desire to buy it but was outbid. Since then, AdMob has been rebuilt to an extent to incorporate the core functionalities of the Google advertising network. It has a very big pool of advertisers which leads to very good fill rates and competitive eCPMs. There is an extensive support guide to solving any technical issues that arise. The network works on all major operating systems – iOS, Android, and Windows 8. The platform can be used by basic as well advanced app publishers.

Admob Ad Unit Types

The process of creating an ad unit with AdMob is similar to that of Google AdSense. Publishers and developers are given the option of formatting. You can customize the color scheme of text ads, select the ad unit size, and specify a refresh rate. The various display ad unit sizes available are 320×50, 300×250, 468×60, and 728×90. Smart banners are available in the following sizes: 320×50, 360×50, 480×32, and 533×32. The range of sizes is 480×32, 682×32, 768×90, 1024×90, 800×90, 1280×90, 600×90, and 1024×50. SDK implementation technology is used. AdMob is not compatible with Google AdSense and comes as a separate service. However, you need to have an active AdSense account to run Admob ads. 

The network does place some strict limits on the ads. Publishers are not allowed to have more than one ad per static page, or more than one visible at a time when the page scrolls. This proves to be a drawback for some publishers as it proves to be a limitation to the overall earning capacity. Requirements regarding the position of the ad units are also there so as not to solicit the invalid clicks.

AdMob Earning Model

The earning model of AdMob is based on a CPC, that is, you are paid for every click on your ads. The revenue is highly dependent on the location of the traffic and the ad formats you’re opting. The “Allow & block ads” feature in AdMob provides the publishers with the option to control the ads that are shown on their apps.

AdMob CPM Rates in 2018

It is difficult to monetize the traffic of a mobile app because, without proper followership, the generated CPC and CTR tend to be low. Even though both AdSense and AdMob are products of Google, the latter has a lower CPM rate. For Android, the average RPM is the range of 15 cents to USD 1.50 while for iOS, it is between 20 cents to USD 2. Interstitial ad units are the ones which are places natural break points and have an RPM rate of USD 2 to 4 for Android and USD 3 to 5 for iOS. Banner or native ad units are the ones which are placed at the bottom. For Android, the RPM can be from 15 cents to USD 1.5 and for iOS, it can be from 20 cents to USD 2. The fill rates are very good and the eCPMs which are provided are quite competitive.

AdMob Payment Proof and Earnings Report

While using AdMob, publishers receive 60% of the revenue generated. The rest 40% is kept by Google in recognition of its services provided. The various payment methods available are ACH, PayPal, and Wire Transfer. The network follows a Net-21 payment schedule, that is, payment is given every 21 days to the publisher. The minimum payout threshold is USD 20. This is the minimum amount that should be present in the account to be able to make a withdrawal.

AdMob has a clean laid out panel which is relatively easy to use. Publishers can click to see reports, create or edit ad units, or change account settings using the navigation menu which is at the top. A new app can be monetized by clicking the “Monetize new app” button. There are many reporting options present for publishers and developers. The statistics can be filtered by time or numerous other dimensions to create granular reports like Google AdSense. Reports can be exported into multiple formats, like CSV to be used in Excel. Ad Mediation Reports are also provided.

AdMob Interstitial CPM Rates 2018

Admob offers three types of ad units- Admob native banner, Admob rewarded video ads, Admob interstitial ads. The network offers high CPM rates for interstitial ads since they tend to have a click-through rate of around 5% on an average and a CPM of USD5-USD 7, which tends to wary based on the advertiser demand and the niche of your app.

How to Get Paid from AdMob

The payments receivable from Admob are paid through AdSense. You can check your AdSense payment settings, where under the Payments tab you can see the total revenue and the section of the revenue receivable from Admob. Currently, Google doesn’t offer an independent payment method for Admob. So, if you don’t have an Adsense account, you may not be able to monetize your app from Admob and withdraw the earnings.


AdMob is a very good solution to monetize the mobile app traffic. The Google mobile ad network is quite deep, which is an advantage. Certain third party networks can also be plugged in easily which leads to an easier optimization. With a 100% fill rate, this is a highly recommended ad network. We hope that you’ve found this discussion on AdMob CPM Rates 2018 with respect to its earning model, payment proof, and earning reports helpful. Along with Admob, you can get started with Startup interstitials ads to further supplement your ad revenue from your App. Signup with Startapp using the link below. 

Startapp- High Paying Mobile Ad Network

Startapp is a leading mobile ad network with more than 50,000 registered developers who are monetizing their app.

1 Comment
  1. Well written on Admob. Ad networks have become very important in the advertising business. Ad Network like ours simply aims to connect Advertisers and Publishers globally and ensure best advertising experience.

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