CPM Rates 2021

Last updated on April 26th, 2021 at 04:46 pm is considered to be an alternative to Google AdSense. It is a contextual ad network and has been getting good reviews from publishers around the world. Currently, it is an invitation based network, and anyone can request an invite. A dedicated account manager is also provided to help get started. In this article, we will discuss CPM Rates 2018 with respect to its earning model and the payment and earnings report. This will help you to decide whether the network is a right fit to monetize your website or not.

Brief of the Company is a leading ad tech company which is focused on developing innovative monetization products for digital publishers. It is a contextual ad network, that is, it hosts advertisements based on the context of the page. These type of ads perform better than any other types of ads. They work in a slightly different manner than standard display ad units. Although they are included within traditional sizes, they often feature multiple linked models. The network is powered by Yahoo! and Bing. It displays only high quality and high paying ads. The network is targeted to all publishers who produce quality content on their website or blogs. There is no minimum traffic requirement to become a publisher, but the content needs to be primarily in English.

Ad Unit Types

Creating a new ad unit with is quite easy. Just the ad size, design layout, and colours need to be customized. Implementing the unit on the website simply involves copying and pasting a few lines of HTML and Javascript code into the webpage’s source code. The various display ad unit sizes available are – 336×280, 300×250, 728×90, 600×250, 160×600, 728×20, 600×120, 468×60, 200×200, 250×250, 120×600, 120×300, 300×600, 160×90, 180×150.

The ad units are compatible with Google AdSense as long as they are not styled to look like AdSense units. Mobile ad units are available, but WordPress Plugins are not.

Earning Model’s earning bid is based on the models of Cost per Click (CPC), Cost per 1000 Impression (CPM) and Cost per Action (CPA). It is one of the most popular networks for advertisers and publishers. To generate more revenue, website/blog impression needs to be increased. 3 to 4 types of ad units can be placed on every site page. The publisher reporting is calculated as an effective CPM while the advertisers work on CPC, CPM, CPL, and CPA model with 

CPM Rates for 2018 provides a CPM of around USD 1. The average RPM for 10,000 page views is approximately USD 10. It is comparable to that offered by the AdSense network. It has to be mentioned here that there are publishers who make good revenue on this ad network. However, many have said that they have received 0 RPM. This has happened because of less traffic from USA and UK on their websites. Also, since is a platform for a contextual ad network, you’ll see zero earnings if the keywords of your content do not match with those required by the advertisers.

Payment Proof and Earnings Report does not disclose the company’s revenue-sharing percentage with publishers. The network follows a monthly payment cycle. The earnings get collected over a month. At the beginning of the following month, it is finalized, and the total sum is posted to the balance. The minimum payout threshold is USD 100, which is pretty steep when compared to a lot of ad networks. The payments are made using PayPal or Wire Transfer.

By default, displays revenues and impressions from the last seven days. But that can be changed to today, yesterday, this week, last week, this month or, last month from the drop-down menu. A custom date range can also be entered. The table below can be sorted by impressions, RPM, or estimated revenue. The report can also be segmented by a website or an individual ad unit. 


Every publisher is provided with a personal account manager who helps with all queries. ad units can be placed in sticky or fixed sidebar zones. A large number of ad units look like navigation menus which lead to a quite high Click-through Rate (CTR). But, many ads are based on the 2-click revenue system. This means that the publishers only earn revenue on the second click. We hope this article on CPM Rates 2018 will help you to decide if the discussed network would come in useful to monetize your website or blog.

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9 thoughts on “ CPM Rates 2021”

  1. Hi!

    I have two small blog and 1st blog already approved. But when I added a 2nd blog, that blog rejected and showing blocked/not approved on a panel. How I reapply?? There is no option. Please help.

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