About Amazon: Internet has become the answer to everything, and while initially, people did rely on newspapers and radios and word of mouth to spread the word about their brands, now they are just a few clicks away to make their brand presence felt and more importantly, really make people aligned towards their brands. Since the same started, many platforms have been made for that, and one of such is Amazon ads, that provides in-app display advertising solution to monetize apps and games across phones and tablets. It is clearly very convenient because advertisers who wish to gain more visibility for their products on Amazon can pay for these positions by bidding on specific keywords, which will lead to higher visibility in the Amazon SERPs. And the advertiser would have to pay when a shopper clicks on their ad. This article would be all about the Amazon Ads and their potent in generating revenue.
Advantages of Amazon Ads
Using Amazon Ads will undoubtedly get you the top ranking for your products, and using them is certainly beneficial in many other ways. It has a very unique feature, that one has to pay for the clicks and not impressions that your sponsored product generates. Also, they assure that ads are shown with relevancy and that the same is shown to buyers and not viewers. They allow you to have a global reach, which certainly is quite suitable for your brands. Other than that, it is very device friendly and does not involve hassle.
How to Apply for Amazon Native Ads
Applying for Amazon Native Ads is quite easy and does not require much of an effort, and for starters, one needs to assure that they have an account with Amazon Affiliates that are still active. On your dashboard, there must be a tab with Amazon CPM Ads on it, and the presence of the same means that you are eligible to advertise and the absence clearly suggests otherwise. On clicking on it, you will have to click on Create New Ad Code, which would be on one of the tabs, with other three tabs. Before that, you have to set a name for the ad, to, you know which ads are performing well, select the target CPM, and you are good to go.
Amazon Native Ads CPM Rates (for Publishers)
One thing, one has to take into consideration is about the fill rates, that even if possibly 1000 visitors view your sites, not all of them have seen the ads, and it is nearly impossible for all of them to watch the same because of timeouts, network errors. This also means, that not all of them will reach the CPM rates and it could even possibly be that your blog niche commands low CPM. It depends on varying factors, and it is difficult to narrow it down to one number, but one of the data shows, that a blog based on product niche earns the highest CPM rates. You can see the CPM rates to be anywhere around USD 1 to USD 10.
Amazon Ads CPM Rates in India (for Publishers)
Amazon ads CPM rates are comparatively lower for Indian publishers because of the lower volume of buying percentage and price volume. However, the rates can still be somewhere around 50 cents to $3 on converting blogs.
Amazon Sponsored Product Ads (for Marketers)
These ads are targeted to customer’s search or what they typed in, products, or interests, and that helps you get discovered by customers right as they’re shopping for products that are similar to yours. They put the best ads on the top, and rank them higher so that they are the first ones to appear when the user is looking for some of the similar products. It assures that while serving the interests of Publishers, they also best serve the interests of users who are looking to buy products.
Amazon native ads are an additional source of revenue for publishers who are currently using display, native, and mobile ads. It is highly recommended for product-centric blogs which
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