Category: DFP

Has it not become a trend to explore and experiment and break the conventions there are, to discover and invent? That has spread to all industries and sectors, ...

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Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed CPMs or CPC as their metric. ...

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In this tutorial, we are going to discuss how you can create a video ad unit using DFP. A DFP video ad unit can be created after logging into the DFP platform. ...

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Sometimes you’re required to create ad units in bulk in DFP when adding new sites. In this tutorial, we will see how publishers can create multiple ad units ...

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Video Line items are essentially used to traffick video ad units and generate maximum revenue from them. In this tutorial, we will learn how publishers can ...

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In the last two tutorials, we saw how you can create a video ad unit and a video ad line item in DFP. Now, we are left with the last step of uploading the ...

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A lot of publishers are interested to know if they can open Adsense ads in a new window. While Adsense doesn’t allow ads to open in a new window, but there is ...

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Publishers often want ads to open in a new window so as to not lose users from their sites. DoubleClick for Publishers (DFP) allows publishers to enable Google ...

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Creatives in DFP are the actual advertisements that the end users encounter on a web page or in a mobile app. So, it is very important that publishers know how ...

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With users alternating between a number of devices throughout the course of a day, ad servers find it a bit challenging to serve viewable ads across all ...

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DoubleClick for Publishers (DFP) is favoured by most publishers, because of its robust targeting tools and the widely customizable experience provided by the ...

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DoubleClick for Publishers (DFP) has come to be the most reliable ad server for millions of publishers across the world, chiefly due to its powerful targeting ...

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Mobile Web Adhesion Banners are like small footer ads running across the bottom of the screen. These ads disappear as the users scroll down and reappear when ...

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A text ad is a text on a blog or website that is hyperlinked to a specific page on another website. Text ads have a huge advantage of blending into the content ...

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Creating an image ad takes much more effort, time and resources than creating a text link ad. Text ads are very effective as well. However, when it comes to ...

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