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Category: DFP
How to Enable Google Ads to Open in a New Window (in DFP)

How to Enable Google Ads to Open in a New Window (in DFP)

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Publishers often want ads to open in a new window so as to not lose users from their sites. DoubleClick for Publishers (DFP) allows publishers to enable Google ads to open in a ...

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List of Mobile in-app Creative Formats in DFP (DoubleClick for Publishers)

List of Mobile in-app Creative Formats in DFP (DoubleClick for Publishers)

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Creatives in DFP are the actual advertisements that the end users encounter on a web page or in a mobile app. So, it is very important that publishers know how to properly ...

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What is Active View in DFP (DoubleClick for Publishers)

What is Active View in DFP (DoubleClick for Publishers)

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With users alternating between a number of devices throughout the course of a day, ad servers find it a bit challenging to serve viewable ads across all devices. Active view is a ...

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How to Setup Key-values in DFP (DoubleClick for Publishers)

How to Setup Key-values in DFP (DoubleClick for Publishers)

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DoubleClick for Publishers (DFP) is favoured by most publishers, because of its robust targeting tools and the widely customizable experience provided by the ad server. Targeted ...

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What are Key-values in DFP (DoubleClick for Publishers)

What are Key-values in DFP (DoubleClick for Publishers)

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DoubleClick for Publishers (DFP) has come to be the most reliable ad server for millions of publishers across the world, chiefly due to its powerful targeting and optimization ...

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How to Create and Serve Mobile Web Sticky Banners via DFP

How to Create and Serve Mobile Web Sticky Banners via DFP

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Mobile Web Adhesion Banners are like small footer ads running across the bottom of the screen. These ads disappear as the users scroll down and reappear when the user stops ...

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How to Serve Text Ads via DFP: A Tutorial

How to Serve Text Ads via DFP: A Tutorial

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A text ad is a text on a blog or website that is hyperlinked to a specific page on another website. Text ads have a huge advantage of blending into the content almost seamlessly. ...

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How to Serve Image Banner Ads via DFP- Tutorial

How to Serve Image Banner Ads via DFP- Tutorial

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Creating an image ad takes much more effort, time and resources than creating a text link ad. Text ads are very effective as well. However, when it comes to enhancing brand image, ...

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How to Geo Target DFP Line Items

How to Geo Target DFP Line Items

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In online marketing, geo-targeting is the practice of determining the geographical location of website visitors and delivering content to them, customized on the basis of their ...

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How to Adjust Line Item Delivery in DFP

How to Adjust Line Item Delivery in DFP

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In DoubleClick for Publishers (DFP), a publisher has to add the names of the advertisers from which it is running multiple ads. For each of these advertisers, the publisher has to ...

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