Advertisement industry today has the power of building your brand by reaching millions of viewers across the globe, in just click. The right kind of ads can compel an audience to visit advertiser’s website and ultimately, lead to conversions. On the other hand, the wrong ones can totally drive away visitors. Therefore, it is important to decide on a suitable ad format to generate maximum revenue out of it. With several ad formats available on the web, site owners have several options to endorse products. Among these, interstitial ads have become seemingly popular in the recent times fetching higher revenues.
Interstitial ads are popularly known as full-screen ads, ones that cover the entire user screen. They are placed very tactically at natural transition points like changing levels in a game or while switching web pages. Usually, the interstitial ads show a countdown timer where users have a choice to click on the close button and skip the ad after the timer ends. Or the user, if interested in the product ad, can click on it and continue visiting the advertiser’s website. Being 10 times the size of the banner ads, the biggest advantage of this ad format is that it takes up the entire screen space, making the message visually compelling. Although it sounds intruding taking up the entire user space they get triggered in very logical instances. So it doesn’t disturb the overall user experience.
Here’s a quick list of Interstitial ads overall performance –
- eCPM (USA): $3.50 on Android / $7.2 on iPhone (eCPM refers to what you earn for every 1000 impressions)
- CTR (per 100K Impressions): 5.7% (CTR refers to the percentage of users clicking on your ad after viewing it)
- Impressions: Millions
- Fill rate: 80-90% (Fill rate being the percentage of times an app publisher displays an ad successfully out of the number of times the ad is requested)
Admob Interstitial CPM Rates 2017
Coming to Ad networks, Admob clearly is a renowned platform, now owned by Google. With over 1 million Apps running Admob, it has been successfully achieving a 200% increase rate in the CPM’s since 2013. Out of all the formats supported, Admob interstitial CPM can be very good for publishers.
There’s no doubt that mobile traffic is not easy to be monetized. Without proper incoming of visitors, the CPC and CTR rates tend to be low. AdMob is based on a CPM based earning model, though there is also some CPC advertising available. The revenue fetched depends highly on the traffic location. Admob provides a feature “Allow & block ads” that allows the publishers to be in control of the ads that are shown on their apps.
The revenue is highly dependent on the location of the traffic. The average revenue per mile (RPM) for androids is the range of 15 cents to $1.50 whereas, for iOS, it is between 20 cents to $2. The Interstitial ad units, in fact, have a higher RPM rate of $2 to $4 for Android and $3 to $5 for iOS. The network also offers a good fill rate, which pretty competitive in the industry. Here, as you can see, Admob has filled 3000 impressions and the NET revenue is $4.75. This gives an eCPM of $1.52. Since all the traffic for this app is from India, the CPM is in the range of $1.5-$2. This will further increase if you’ve global traffic with some visitors coming from tier one countries.
Overall, AdMob offers one of the best CPM rates in the industry to monetize your mobile app traffic. For Interstitials, it is important to optimize the placement of your ads to generate maximum revenue without disturbing the user experience. This can be achieved by adding certain third-party plug-ins as well. It is also an ideal platform to get started with for the Start-up companies to supplement their ad revenues. You can, therefore, check the Admob Interstitial ad guidance to get an overview of better implementations to get better outputs. For a detailed information of the Admob earning model and payment proof, you can click here.