Facebook Audience Network is one of the best mobile ad networks. It is a mobile advertising network which displays ads on the Facebook mobile app, mobile web and also feeds ads to other third-party apps. It improves the performance and increases the reach of its advertising partners by increasing the scope of ad placements. With people nowadays spending a substantial amount of time on smartphones, mobile ad networks are the way forward in monetizing ad inventory and Facebook Audience Network is one of the best bets to successfully reach those monetization goals.
In this article, we are going to discuss the ad formats that are supported in the Facebook Audience Network.
List of Ad Formats in Facebook Audience Network
Audience Network gives all publishers and developers the option to choose between 3 different ad units: banners, interstitials and native ads. All 3 ad units have access to the same targeting and Facebook’s advertisers since the ads are automatically rendered to fit the unit you chose.
Banner ads are the most common type of ad unit and they can be placed throughout the app. A banner ad is a small bar ad that usually appears at the bottom, top or beside the content and has a very passive existence. The ad refresh rate for the banner ads can be chosen to make sure your users are seeing ads as frequently as it would make sense for your app.
One thing that has to be kept in mind while placing banner ads is to avoid accidental clicks as these result in even lower conversion rates for the ads that already have the lowest conversion rate of all. To ensure that clicks are intentional, publishers must use one one banner ad per page and also must be careful to avoid placing banner ads over text, image, and other clickable portions of the app.
Interstitial advertisements are the full-screen ads which can be quite effective in catching a user’s attention. Many publishers recommend interstitial ads for pauses in gameplay or times when there is a natural break in the app’s flow. Since interstitial ads take over the whole screen, their frequency should be low. Showing too many interstitials can have a negative effect on user experience. Interstitials can show display, video, carousel (image only), or dynamic product ads.
Native advertisements give publishers the full control to design the perfect ad unit. The Native Ad API can be used to customize the look, feel and size of the ad. These ads can seamlessly fit into the mobile app. Native ads work by receiving the metadata for ads through the Facebook API. 80% of the Audience Network’s ads are native, which draw 7x greater cost-per-impression and 20% to 40% higher revenue per user than its banner ads.
The Facebook Audience Network mostly serves native ads. This is because no one can even imagine an irrelevant banner ad while scrolling through the Facebook newsfeed. However, the network is versatile enough to serve banner ads and interstitial ads for advertisers who want to show ads on third-party apps and mobile web as well. Not many ad networks offer such diverse services. In addition to this flexibility, the Audience Network displays high-quality advertisements. Thus, the Facebook Audience Network is one of the best bets when it comes to monetizing mobile traffic.