Sulvo Review: Best Supply Side Platform for Premium Publishers

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Last updated on July 30th, 2022 at 07:40 pm

Being one of the fastest-growing companies in America, Sulvo has already demonstrated its strong position in the marketplace with 100% quarter-over-quarter publisher growth.

Publishergrowth: The Revenue Acceleration Platform for Publishers

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  • Find all upcoming adtech conferences, webinars, and events in one place.
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  • Mission:

    Increase the flow of capital from big corporations to independent publishers.

    How Does Sulvo Work?

    Let me tell you a little bit about what Sulvo really is and how it helps publishers today. The Sulvo platform utilizes our patent-pending price prediction algorithms that help publishers to raise their CPM rates. These algorithms analyze the value of the impression before the advertisers give us any information about their buying criteria. Publishers coming from Adsense experience a 25-250% lift in a matter of hours.

    Monetize Your Video Content

    Video is absolutely great and some innovative formats are in the work as of right now. If you own video inventory then we can supply the biggest brands with the same patent-pending price-prediction algorithms that we have on display. Publishers without video inventory can still apply because in a few weeks we will be releasing a video product that works without having to have your own video content.

    Also Read:  Top 10+ Ad Networks for Publishers and Bloggers in 2023

    Minimum Publisher Traffic Requirement at Sulvo

    Minimum requirements vary because of the different revenue potential of each site, which is usually tied to the geo make-up of the user’s site’s portfolio. During registration, there is a traffic verification step that all publishers are required to pass before they can be considered for a Seller account. The general rule of thumb for a starter account is about 1 million page views/month.

    Buyers and Partners

    MediaMath, Turn, Casale Media, Ignition One, Adform, TradeMob, Revcloud, Sociomantic, IPONWeb, Nextperformance, Melt Demand Side Platform, Doubleclick, Adara Media, Metrigo, Splicky, Plista, OpenX, YD, LiquidM.

    Getting Started with Sulvo

    Step 1: Head to On the top right of the homepage, you can see the signup button. Click on the Signup button and the signup form will appear.


    Step 2: You need to request a new account with Sulvo. Add your first name, last name, email id, and password along with the site details. Once done, click on the request an account button!


    Step 3: Now you will be asked to complete your registration by filling up with domain verification. You need to add your domain name and the expected monthly traffic volume. Verify your domain and you will be prompt to partner registration like AdX etc.


    Step 4: Upon the completion of step 3, you need to wait for an email from Sulvo’s Customer Success department. The email should read is

    Your request for a Sulvo Seller account has been approved for <your website name>!
    You can get started with raising your ad rates at with the username: <your email id> and the password you used during your signup request.
    You should expect your earnings to go up by 25-250% and here are some important Settings and Best Practices to raise your ad rates:
    Step 5: Login to your Sulvo Account to generate the ad codes. Your Sulvo dashboard would look like the screenshot below. The Reports tab lets you view your ad unit reports. The inventory tab consists of the ad tags or ad codes. The referral tab keeps a track of the number of publishers you refer.
    Step 6: To get started with ad unit creation, click on the Inventory tab. Then click on ” New Ad Unit”. Now in the “New Ad Settings” choose the ad type, display size, add a name and click on Next. Now you will be prompted to create a back up unit. The backup ad unit is a google ad unit, so you need to get the pub id and ad slot id for the particular backup ad and you need to insert it here. Once done your ad code will be generated.
    Step 7: The ad tag has two elements. The first scripts needs to be placed in the global header of the file so that it is accessible from all locations/pages. You need to place the second script to a particular location where you want the ad unit to be visible.
    Note: Sulvo work on a price prediction algorithm and in order for the algorithm to work, the ad unit codes should be visible on the page. So if you’re using any WordPress plugin to place ads within the content and the ads are directly not visible in the page source, Sulvo’s technology won’t work. So you need to keep a check on that! I have inserted the Sulvo ad codes via Advanced ads and Quick adsense plugin and they are working fine. You might need to check with the ad placement plugin you’re currently using!

    Key Things to Note while Setting up Sulvo Ad Tags

    • While creating a backup ad tag, you need to set the AdSense ad unit RPM. Make sure you set the correct RPM. Keep in mind, sulvo will try to pay the best RPM and it is recommended you don’t inflate the RPM value. (It will result in less fill rate)
    • You need to give 2 weeks for the price prediction model to optimize its working. However, the CPM uplift will be seen in a few hours once the ad codes are integrated.
    • Since Sulvo uses AdX as one of its partners, you can place a sticky ad unit and up to 5 ads via Sulvo. However, you can only place 3 Adsense backup ads. To know more about the guidelines to place sticky ads, click here.
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    My Performance Report- Sulvo CPM Rates

    It’s been just a day I have been using Sulvo and I am testing one desktop ad unit and so far the performance of the sidebar 300×600 has been good. I will update my performance report  and Sulvo’s CPM rates here very soon.
    Update: I can now share my statistics here. I applied for Sulvo when my ad revenue was bleeding. I was making much less. Thanks to Sulvo for being the rescuer. I am yet to be paid by Sulvo, however, I am expecting a payout by the end of Sept.

    The average CPM for Sulvo has been more than $1. This is because Sulvo takes all my US impressions and also their price predicting algorithms help in competing with different DSPs in the action resulting in the delivery of the highest bid ad


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    Sulvo has seen a 100% quarter-over-quarter growth in 2016 so far and the new demand has pushed our limits to new heights. Backed by Google, the team of experienced industry leaders aims to create something unique in the ad tech space and as their mission says- we help to move dollars from the pockets of the big corporations into the hands of independent publishers. We hope Sulvo to be a key player in the ad tech industry!

    Our Recommended Tools for Publishers:

    Also Read:  Top 10+ Ad Exchanges List of 2023: Biggest and Best
    Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

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    20 thoughts on “Sulvo Review: Best Supply Side Platform for Premium Publishers”

    1. I have a good day Abhishek Dey, thank you for the contribution, but I only have one small doubt, the company let me approve, but I wanted to know if it is possible to place the 300×250 advertisement below advertising title, EE traffic. Latina

      I hope your help is my name, Julio Alberto from Ecuador

    2. Hi please I am stuck at step 3 after the “Authorize your new Sulvo account with partner registration”
      I tweeted then the page remains unchanged

      Am I doing something wrong?

      • Hello Fred,

        They mostly take tier 1 traffic. I would suggest you the keep the floor pricing to what you are currently making from adsense per impression RPM. If you’re making $0.30 per 1000 impressions from adsense on a particular ad placement, set the floor price to $0.30 for that ad unit tag in Sulvo and make sure you place the Sulvo ad code on the same location where you’re particularly receiving that revenue!

        This would increase your overall take rate/fill rate from Sulvo. If you’re not using separate ad unit tags for Adsense per placement, I suggest you do so and then set the Sulvo floor CPM accordingly! Happy monetization!

    3. Even i have applied for their publisher program, as i am getting around 3000 daily page views on my site do you think, they will accept my request. As far as you said every website has different earning potential. Please check my website and let me know.


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