Globally, mobile advertising trends are on the rise. As users continue to consume majority of their time on mobile devices, it is becoming one of the most sought after platform for advertisers and marketers to reach the consumers. In the US, for the first time mobile ad spend surpasses TV and predictions says that the spend on mobile will rise to 47.9% by 2022 while the other platforms combined (TV, Desktop, Laptop, Print, Radio) combined will contribute to the remaining percentage. In-App advertising forms a major segment of the mobile ad spent along with mobile web. In today’s post, we are going to discuss some of the top mobile ad networks in India that can help you monetize your in-app inventory along with the giant- Admob. Also some of these networks work exclusively on ‘mobile web’ which also forms an integral part of the overall mobile advertising landscape. So we have also included those ad networks which offers monetization solution for mobile web traffic along with in-app. Take a look at some of the popular mobile ad networks in India that can help you with better monetization across your mobile inventory.
10 Best Mobile Ad Networks in India
The ad networks listed here have its roots in India and have been instrumental in bringing a total transformation in the adtech ecosystem in India. Although there is a lot that needs to be done in order to improve the overall adtech ecosystem in India and the progress has been slow.
A global provider of enterprise platforms for marketers, inMobi, enables consumers to discover new products and services by providing contextual, relevant, and curated recommendations on mobile apps and devices. They have an excellent mobile first platform that enables brands, developers and publishers to engage consumers with mobile advertising. When it started off in 2007, it was named mKhoj (mobile khoj) and used to provide SMS-based search engine services. Later, the concentration shifted from mobile search to mobile advertising and they rebranded the company. It is one of the oldest mobile ad network that caters to many geographies across South Asia, Africa, etc and is known for its technology and innovative adaptations. The eCPMs are pretty good for interstitial and rewarded videos for specific geos. The company majorly operates from Bangalore, India.
A leading mobile video advertising platform in India, South East Asia & MENA, Pokkt, is integrated with over 300 Top Games and App Developers in the given areas. They put a very a strong focus on rewarded Video Ads within Mobile Games and through the given, they have reached over 250 million unique users in the region. Their major plus points that they can offer includes highly effective targeting, opt-in native video Ads, completed views and exclusive Games inventory.
Pubmatic develops and implements online advertising software and strategies for the publishing industry to gather better results and create the hustle about the products they want to sell or the products in the market. It has a good number of branches all around the world. They vouch to empower publisher and media buyers with powerful solutions across channel, screen and formats to serve to them just what they expected. PubMatic is known for its far fetching, creative and innovative ads that have an exceptional global reach. It has kept up with its ad quality and has rather set the standards high. Its robust header bidding tools and SSP platform is one of the best in the industry and helps in complete monetization for the publishers.
4)Tribal Fusion aka Exponential
It’s been a few years that Tribal Fusion has re-branded itself to Exponential. It used to be one of the best ad networks for Indian traffic mainly because of the premium campaigns. The network used to pay CPMs of $1 and above for Indian traffic with a fill rate of 50% and above. Gradually, it has reduced to another CPM network as emerging ad tech companies continued to dominate the industry. However, Exponential still remains of one the leading CPM ad networks and is able to offer unmatched rates for Indian traffic for both display and mobile web. If you’ve a good volume of traffic coming from mobile devices, do consider working with them.
A major market leaded in Vertical Videos, Tyroo, is the next generation, advanced and highly useful Video Content Cloud that provides leading Brands, media companies, app developers, OEMs with tools to serve high engagement video experience to Vertical Screen hooked audiences. They make use of patent pending Horizontal to Vertical Video Convertor, AI powered text content to visual experience tool and data enabled content creation to unlock massive social distribution/monetisation opportunities. Recently, Snapchat has partnered with Tyroo in India to capture the emerging Indian market.
With an excellent client list that includes some of the largest companies in India, that includes Axis Bank, Cadbury, Aditya Birla, Candere, Citi Bank, Chevrolet, DBS, Flipkart etc to name a few, Adgebra has played a major role in working with Indian advertisers and driving them leads and sales for their campaigns. They bring to you unparalleled engagement for advertisers through their high impact ad formats which are 100% viewable. Not just that, they also assure maximum yield for advertisers, and takes pride in a higher recall rate of their ad campaigns. Adgebra native ads are offered in regional language and thus Indian advertisers are able to reach out to native speakers and communicate their marketing offerings via Adgebra’s platform. The native ad formats are well integrated in the mobile platform and is one of the best mobile ad network for regional publishers in India.
Working with over 500 advertisers, across 4,000 campaigns and with over 7 years of experience, Komli has done an excellent job in helping advertisers reach and engage with their audiences and meet their performance and brand objectives using a host of social media advertising solutions across PMD solutions, Facebook and Twitter. They have a variety of products that includes Komli Play, Komli Engage, Komli Mobile, Komli Audience and more. However, there hasn’t been much buzz about Komli from the publisher side and we have very limited knowledge of the CPM rates offered by the network.
A major platform for online commerce and marketing, Vserv, has a mobile internet user base in India and Southeast Asia with insights on users in these markets. Founded in 2010, by Dippak Khurana and Ashay Padwal with the motive of addressing the unmet requirements of app developers, publishers, advertisers and telcos in upcoming markets, Vserv, now is a major player in the market, with 500 million user profiles, and backing by Maverick Capital, IDG Ventures India and Epiphany Ventures.
Vertoz stands by the idea of generating profits by linking your audience to advertisements they are likely to be interested in. Their unique “ingenious plex” formula stirs large digital media by using both customer data and RTB-enabled technology. It provides personalized attention and is a company dedicated to understanding publisher’s needs individually. Vertoz offers innovative ad formats across display, native, video, and interstitial. Also, publishers can utilize its affiliate offerings to make more money. However, Vertoz specializes in tier one traffic more in comparison to tier 2 traffic countries.
Adsplay is an Indian affiliate network that has some pretty decent offers across a wide variety of niches. If you’re a seasoned affiliate and looking to make some additional revenue from your mobile traffic, then Adsplay can be a good option to get started. However, they are a CPL/CPS network and would work only if your traffic converts for their offers.
Well, not all of the above mentioned here are mobile ad networks but they do have some great offerings for mobile traffic and thus finds a place in our list of top 10 best mobile ad networks in India. Here are additional networks which works specifically for in-app which you can take a look. Feel free to recommend some more ad networks to this list and we shall be more than happy to add your recommendations.