How to Increase Google AdSense Earnings with Certified Partners

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Last updated on July 29th, 2022 at 06:28 pm

The Google AdSense Certified Partner program was launched to help publishers increase their ad revenue through optimization and provide ad consultation via third parties who are proficient in ad operations, optimization, analytics, and AdSense.

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  • Whether you’re just starting with ads, looking for a new revenue source, or fine-tuning your ad server setup, our Certified Publishing Partners are trained experts on AdSense, DoubleClick Ad Exchange, and DoubleClick for Publishers — so they can help you achieve your goals.  ~Google

    Benefits of Signing up with a Google AdSense Certified Partner

    Signing up with a Google AdSense Certified partner program lets you have the following benefits.

    Getting your AdSense Account Secured: AdSense partners are in direct contact with Google representatives. Each of the accounts is manually checked for policy violations and reviewed monthly, so if you have any violations (unknowingly), they can help you sort them. Also, if you get any account level warnings, they will suggest to you what modifications you need to take.

    Increased Ad Revenue: Signing up with an AdSense partner can get your AdSense revenue increased by 30-100% and sometimes more, depending upon your existing ad setup and the AdSense partner you’ve joined.

    How Certified Partners can Help Increase Your AdSense Revenue

    Depending on the nature of the site, traffic volume and ad inventory, and opportunity, you may opt for any of the ways to increase your ad revenue. Some can be clubbed to offer a hybrid solution. However, the three most popular methods are AdSense ad optimization, adx, and dfp waterfall model setup.

    Also Read:  10 Price Floor Optimization Tips to Increase your Ad Revenue

    AdSense Ad Optimization Advanced machine learning algorithms, multi-variate testing, and multi-arm testing let optimization of ad placement, color, ad type, and ad sizes and enable those ads which get the maximum CTR across a given placement. Also, the system takes into consideration, the various ad combinations and optimizes them for maximum revenue. Typically, the learning takes 20-30 days, with an average of 15,000-20,000 page views a day. So, if you have traffic of around that volume you can try such ad optimization partners.

    AdX The Google AdExchange is the premium version of AdSense and is provided to selected publishers only. This real-time bidding platform sinks several other ad networks and delivers the ad with the highest bid to your placement. As such, overall CPM is higher than AdSense. Also, the revenue share is 80:20 instead of 68:32 in AdSense. Overall, this lets publishers make more money.

    DFP Implementation- Publishers who have direct ad buyers, media buyers, and other agencies, they require special ad inventory setup and forecasting. DFP allows publishers to set up in-house ads, direct ads,s and compete them with other ad networks so that the ads with the highest bid are shown. You can also serve a wide range of ad formats like popups, pop-unders, interstitials, custom banners, and more.

    Personalized Optimization Tips- Account managers often keep a close eye on the performance of your ad setup and provide recommendations and optimization tips that can be helpful to increase your ad revenue.

    Listed below are three Adsense certified partners who can help you increase your ad revenue. I suggest you try any one of them. My personal recommendation will be AdPushup or Ezoic if you have a good volume of traffic. If your traffic is growing, you may try Monetizemore or the ADX version of AdPushup.

    1. Monetizemore- AdX and DFP Integration

    Over the past five years, MonetizeMore has grown to optimize the unsold ad inventories of thousands of publishers that reach over 240M unique visitors per month. Google had noticed the performance and value MonetizeMore has brought to the industry and decided to grant MonetizeMore certified partner status. It offers its publishers AdX accounts, and DFP integration with AdX so that the publisher can create line items that can complete with Ad networks including AdX, and provide the maximum return to its publishers. These initiatives resulted in a 20%-50% increase in ad revenues for its publishers.
    • MonetizeMore partners with Google to offer double-click Ad exchange, which is a premium version of Adsense, exclusively for large websites with millions of users, for its premium publishers.
    • This ad exchange offers publishers access to the largest online advertisers in the world who pay the largest CPMs.
    • Publisher websites gain access to leading ad exchange networks in the industry and MonetizeMore would manage and optimize the ad exchange ads on an ongoing basis to maximize the average eCPM of its publishers.
    • Its team of specialists is industry leaders in website monetization who combine technology with knowledge and experience to drive better results.
    • The double-click ad exchange is google Adsense + a large pool of big brand advertisers who spend large CPMs for quality inventory.
    • Current publisher partners of MonetizeMore can realize a CPM increase from 25% to 100%.
    • Publishers could connect with top-performing Ad networks.
    • 24/7 expert ad optimization assistance.
    Also Read:  10 Best WordPress Themes for AdSense with High CTR

    2. Ezoic- ADX, Native ads, Ad Optimization

    Ezoic is the first and the kind technology-based certified partner of Google Adsense. It is a website improvement program that would help its publishers earn 50-200% revenue through Google Adsense by optimizing ad placements on websites automatically.

    Ezoic follows a technology that mediates between the website and its visitors. It takes less than 5 minutes to signup with the platform by simply filling out a registration form in its web portal. I don’t see any minimum traffic requirement for a publisher which needs to adhere to get accepted on Ezoic’s platform. However, since the entire process is automated, testing with 1000s of ad combinations, I’d suggest your site have at least 10,00-20,000 views a day to see substantial revenue uplift.

    Ezoic offers an ad testing platform for its publishers, using this platform a publisher is powered to test both layouts and ad positions of the website to maximize their revenue. Here is how it works,

    • It helps publishers to test thousands of ad positions on the publisher’s website layout and on new layouts so helping them earn double the average.
    • Testing new layouts helps in enhancing the user experience through page visits, page views, bounce rates, etc.
    • Improved user experiences result in improved search engine traffic and rankings.
    • It uses the best practice to enhance the speed of e website through its servers at 4 data centers around the world and CDN at 28 locations.

    The system is non-intrusive and is completely automated, publishers do not have to do much work as Ezoic caters to all the technical aspects. If a publisher is not happy with its service, they are free to quit the service and their website would return to its normal layout, they would also get their fee refunded for the remaining time.

    3. AdPushup- AdSense Ads Optimization, ADX

    AdPushup uses advanced machine learning and multi-variate testing to optimize ads based on- placement, ad size, ad type, and ad styles. The system also takes care of UX and banner blindness by showing different ad placements to users. According to the latest data, 85% of its associates found a positive rise in revenue with an average of 68% rise in RPM.

    Also Read:  AdSense Optimization Tips for Publishers in 2023

    Benefits of using AdPushup

    • Ad layout optimization and testing: Ad placements, ad types, colors, and sizes are optimized for more ad layout revenue.
    • Ad layout optimization: optimizing ad placements by testing multiple ad positions and formats.
    • Visual ad management services across all devices to help publishers create ad units visually on the website.
    • Defining custom ad layouts for different devices to generate higher revenue with ad units.
    • Adpushup makes use of machine learning to continuously optimize the ad layout.
    • User experience optimization to enhance ad revenues.
    • Ad layout personalization to personalize user website experience.

    Along with these, you will be assigned a dedicated account manager who will periodically review your AdSense account and provide tips to further increase your ad revenue and check your ad setup for AdSense policy compliance. Depending upon your traffic requirement, you can either sign-up with them for an AdX account of their A/B testing. The latter works well only if you have 20,000 and above page views a day.

    AdPushup provides a 30-day free trial after which you will be charged 8% of the total revenue. The revenue share is managed by Google AdSense and you don’t have to pay separately.

    Wrapping Up

    Ezoic banner

    Both Monetizemore and AdPushup can get you started in a day or two while Ezoic may take a few days depending upon the setup. You need to give at least a month if you’re opting in for Ezoic or AdPushup since they have ad optimization technology which takes some time to attain statistical significance and then selecting the best performing ad placements, units, and sizes. The good thing is they offer a free trial.

    Our Recommended Tools for Publishers:

    Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

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