How to Enable Google Ads to Open in a New Window (via Ad Manager)
Last updated on July 20th, 2022 at 09:23 amPublishers often want ads to open in a new window so as to not lose users from their sites. DoubleClick for Publishers …
List of Mobile in-app Creative Formats in GAM (Google Ad Manager)
Last updated on July 20th, 2022 at 09:24 amCreatives in DFP are the actual advertisements that the end users encounter on a web page or in a mobile app. So, …
What is Active View in GAM (Google Ad Manager)
Last updated on July 20th, 2022 at 08:32 amWith users alternating between a number of devices throughout the course of a day, ad servers find it a bit challenging to …
How to Setup Key-values in GAM (Google Ad Manager)
Last updated on July 20th, 2022 at 08:35 amDoubleClick for Publishers (DFP) is favoured by most publishers, because of its robust targeting tools and the widely customizable experience provided by …
What are Key-values in GAM (Google Ad Manager)
Last updated on April 28th, 2023 at 06:57 pmDoubleClick for Publishers (DFP) has come to be the most reliable ad server for millions of publishers across the world, chiefly due …
How to Create and Serve Mobile Web Sticky Banners via GAM
Last updated on April 29th, 2023 at 06:37 pmMobile Web Adhesion Banners are like small footer ads running across the bottom of the screen. These ads disappear as the users …
How to Serve Text Ads via Google Ad Manager?
Last updated on July 20th, 2022 at 09:26 amA text ad is a text on a blog or website that is hyperlinked to a specific page on another website. Text …
How to Serve Image Banner Ads via Google Ad Manager?
Last updated on November 18th, 2022 at 03:11 pmCreating an image ad takes much more effort, time and resources than creating a text link ad. Text ads are very effective …
How to Geo Target Google Ad Manager Line Items?
Last updated on July 20th, 2022 at 09:12 amIn online marketing, geo-targeting is the practice of determining the geographical location of website visitors and delivering content to them, customized on …
How to Adjust Line Item Delivery in Google Ad Manager
Last updated on July 20th, 2022 at 09:14 amIn DoubleClick for Publishers (DFP), a publisher has to add the names of the advertisers from which it is running multiple ads. …