Last updated on January 26th, 2023 at 04:32 pm
Over the past few years, we have seen an increasing demand for in-app inventory. This is mainly because in-app inventory offers better ROI for seasoned advertisers and marketers as they get to tap into the intent of the users. We have seen a global surge in the in-app advertisement. However, over the past few years, ad networks have been busy understand the ad formats that have a better engagement for in-app visitors so that advertisers get better ROI. While banner ads are the poorest of all ad formats in terms of performance, new ad formats have emerged, like rewarded video ads. In this article, we are going to discuss mobile cpm rates in Germany, which will give you some great insights if you’re targeting German traffic. App developers who are targeting Germany traffic will have some idea of the monetization potential of their traffic and thus can plan their audience acquisition strategy accordingly.
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Admob eCPM Rates in Germany 2023
Admob is undoubtedly one of the most popular mobile ad networks, with a 100% fill rate across all geography. Normally, if you’ve German traffic, you will have high fill rates across the majority of the networks. The in-app advertising rates for German traffic are at par with those of the US. The CPM rate for in-app banner ads for Android and iOS are around 25 cents. Those for the interstitial ads hover about $4 for Android and $7 for iOS. The rewarded video happens to have the highest CPM rates and is around $12 for Android devices and $10 for iOS. The rates for Rewarded ads are higher for iOS mainly due to the premium nature of the traffic and higher demand for iOS traffic worldwide.
- Banner 0.24 (59%)
- Interstitial 3.77 (37%)
- Rewarded Video 12.2 (30%)
- Banner 0.26 (60%)
- Interstitial 6.43 (45.6%)
- Rewarded Video 18.7 (23%)
Tapjoy eCPM Rates in Germany 2023
Tapjoy is a mobile video ad network that has second-tier eCPM rates for video and rewarded video ads. Anything that can’t be filled by Admob or Facebook can be passed over to Tapjoy, and the network can take some of the unfilled impressions at rates comparatively lower than both of them. However, you see an increase in the overall fill rate and, thus, higher revenue from your inventory. The eCPM for rewarded video ads on Android and iOS is in the range of $7. If you’re a mix of tier one, tier two, and tier three traffic, Tapjoy is a crucial network to be added to your ad stack since it provides better rates than Admob for many tier 3 countries.
- Rewarded Video 6.58 (31%)
- Rewarded Video 6.5 (35%)
- Video 6.97 (33.7%)
Facebook eCPM Rates in Germany 2023
Facebook is solidifying in the in-app advertising segment, with more than 2 million advertisers under its network. The rates provided by Facebook for native banners, interstitial, and rewarded ads are great and are slowly catching up with those of Admob in many geographies. However, Facebook, with its strong base of advertisers, doesn’t seem to be able to offer very good rates for Germany. The banner eCPM rates are around 4 cents for both Android and iOS.The eCPM for the native banner is around 50 cents for Android and $1 and above for iOS. The rates for interstitials are particularly low here, with around $1.5for Android and $2 for iOS. The rewarded video ads eCPM for Germany is around $8 for Android and $12 for iOS.
- Rewarded Video 7.71 (40%)
- Native 0.43 (32%)
- Banner 0.04 (19%)
- Interstitial 1.38 (21%)
- Rewarded Video 11.6 (49%)
- Native 1.11 (68.7%)
- Banner 0.03 (23%)
- Interstitial 1.86 (41%)
Unity eCPM Rates in Germany 2023
Unity is particularly strong for game developers. The network has premium advertisers and good rates for converting traffic. Most of the advertisers are in the gaming segment, and thus, the network performs well for video ads, which creates a high level of engagement for gamers. The eCPM rate for rewarded video ads on the Unity Ads platform is around $5 for both Android and iOS. For that normal video, the CPM rates tend toward $3. It needs to be mentioned that the global fill rates are particularly higher on Android devices as compared to iOS devices for video ads served by Unity ads.
- Rewarded Video 5.4 (78%)
- Video 3.28 (81%)
- Rewarded Video 5.26 (44%)
- Video 3.05 (46%)
Iron Source eCPM Rates in Germany 2023
Iron Source is yet another strong mobile ad network and has good rates in many parts of Europe. The eCPM for interstitial ads is around $5.5 for both Android and iOS. The rewarded video eCPM is around $10 for both Android and iOS, and the network fill rate is pretty high. So, if you’re targeting German traffic, your ad stack for Rewarded ads should be Admob> Facebook- Iron Source> Tapjoy. This will help you get the maximum for every impression from rewarded ads, and also, the high rate will drastically increase.
- Interstitial 5.57 (33%)
- Rewarded Video 9.88 (66.5%)
- Interstitial 5.26 (19%)
- Rewarded Video 9.34 (55%)
Thus to wrap up, the mobile eCPM rates in Germany are comparatively lower than the US. We have noticed a low demand for interstitial ad formats. However, the rates for rewarded ads are promising,, and app developers should integrate this ad format into their SDK. The top-performing mobile ad networks for German traffic are Admob, Facebook, and Iron Source. Feel free to use a mediation network like Appodeal as you scale your traffic; this is something we always recommend to all publishers and app developers.
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