Over the past few years, we have seen an increasing demand for in-app inventory. This is mainly because in-app inventory offers better ROI for seasoned advertisers and marketers as they get to tap into the intent of the users. We have seen a global surge in in-app advertisement. However, over the past few years, ad networks were busy understand the ad formats that have better engagement for in-app visitors so that advertisers get better ROI. While, banner ads are the poorest of all ad formats in terms of performance, new ad formats have emerged like rewarded video ads. In this article, we are going to discuss mobile cpm rates in Germany which will give you some great insights if you’re targeting Germany traffic. App developers who are targeting germany traffic will have some idea of the monetization potential of their traffic and thus can plan their audience acquisition strategy accordingly.
Admob eCPM Rates in the Germany 2018
Admob is undoubtedly one of the most popular mobile ad network with 100% fill rate across all geography. Normally, if you’ve German traffic, you will be having high fill rates across majority of the networks. The in-app advertising rates for German traffic is at par with those of US. The CPM rates for in-app banner ads for Android and iOS is around 25 cents. Those for the interstitial ads hover around $4 for Android and $7 for iOS. Rewarded video has happen to have the highest CPM rates and is around $12 for Android devices and $10 for iOS. The rates for Rewarded ads is higher for iOS mainly due to the premium nature of the traffic and higher demand for iOS traffic worldwide.
- Banner 0.24 (59%)
- Interstitial 3.77 (37%)
- Rewarded Video 12.2 (30%)
- Banner 0.26 (60%)
- Interstitial 6.43 (45.6%)
- Rewarded Video 18.7 (23%)
Tapjoy eCPM Rates in the Germany 2018
Tapjoy is a mobile video ad network that has second tier eCPM rates for video and rewarded video ads. Anything that can’t be filled by Admob or Facebook can be passed over to Tapjoy and the network can take some of the unfilled impressions at rates comparative lower that both of them.However, you are seeing an increasing in the overall fill rate and thus higher revenue from your inventory. The eCPM for rewarded video ads on Android and iOS are in the range of $7. If you’ve a mixed of tier one, tier two,and tier three traffic, Tapjoy is them a crucial network to be added to you ad stack since it provides better rates than Admob for man tier 3 countries.
- Rewarded Video 6.58 (31%)
- Rewarded Video 6.5 (35%)
- Video 6.97 (33.7%)
Facebook eCPM Rates in the Germany 2018
Facebook is solidifying in the in-app advertising segment with more than 2 million advertisers under its network. The rates provided by Facebook for native banners, interstitial and rewarded ads is great and is slowly matching up with those of Admob in many geographies. However, Facebook with its strong base of advertisers doesn’t seem to be able to offer very good rates for Germany. The banner eCPM rates are around 4 cents for both Android and iOS.The eCPM for the native banner is around 50 cents for Android and $1 and above for iOS. The rates for interstitial as are particularly low here with around $1.5for Android and $2 for iOS. The rewarded video ads eCPM for Germany is around $8 for Android and $12 for iOS.
- Rewarded Video 7.71 (40%)
- Native 0.43 (32%)
- Banner 0.04 (19%)
- Interstitial 1.38 (21%)
- Rewarded Video 11.6 (49%)
- Native 1.11 (68.7%)
- Banner 0.03 (23%)
- Interstitial 1.86 (41%)
Unity eCPM Rates in the Germany 2018
Unity is particularly strong for game developers. The network has premium advertisers and have good rates for converting traffic. Most of the advertisers are in the gaming segment and thus the network performs well for video ads, which creates a high level of engagement for gamers. The eCPM rates for rewarded video ads on Unity Ads platform is around $5 for both Android and iOS. For that of normal video, the CPM rates tend towards $3 In needs to be mentioned that the global fill rates are particularly higher on Android devices as compared to iOS devices for video ads served by Unity ads.
- Rewarded Video 5.4 (78%)
- Video 3.28 (81%)
- Rewarded Video 5.26 (44%)
- Video 3.05 (46%)
Iron Source eCPM Rates in Germany 2018
Iron Source is yet another strong mobile ad network and has good rates in many parts of Europe.The eCPM for interstitial ads is around $5.5 for both Android and iOS. The rewarded video eCPM is around $10 for both Android and iOS and they network fill rate is pretty high. So, if you’re targeting German traffic, you ad stack for Rewarded ads should Admob> Facebook- Iron Source> Tapjoy. This will help you get the maximum for every impression from rewarded ads and also the high rate will drastically increase.
- Interstitial 5.57 (33%)
- Rewarded Video 9.88 (66.5%)
- Interstitial 5.26 (19%)
- Rewarded Video 9.34 (55%)
Thus to wrap up,the mobile eCPM rates in Germany is comparatively lower than US. We have noticed a low demand for interstitial ad formats. However, the rates for rewarded ads is promising and app developers should integrate this ad format on their SDK. The top performing mobile ad networks for German traffic are Admob, Facebook and Iron Source. Feel free to use a mediation network like Appodeal as you scale your traffic, this is something we always recommend to all publishers and app developers.
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