10 Best PPC/CPC Ad Networks for Publishers and Bloggers 2022

Last updated on May 5th, 2022 at 04:11 pm

PPC advertising continues to be one of the most sought-after online advertising mediums for advertisers and marketers who are looking for a better ROI on their ad spend. Some of the biggest ad networks like Google AdWords, Yahoo, and Bing run on a CPC model to ensure higher returns for their advertisers. There are some very good Amazon PPC management software tools that can be very helpful.

Benefits of PPC/CPC Ad Networks for Publishers and Bloggers

Unlike CPM ads, you get paid for real clicks with a PPC network. This essentially works for niche websites that have a higher CTR and the chances of conversions. Since the entire process is run on a bidding mechanism and if your inventory is converting well for advertisers, they will be raising the CPCs to ensure they get more clicks from your site. So, the benefits of a PPC ad network include–

  • Guaranteed revenue on every click
  • Higher effective CPM or page RPM
  • Ability to optimize the ad placements for a higher CTR and overall revenue.
  • NET 15, 20, 30 days payment policy
  • Some of the biggest ad networks run on a CPC model

How to Choose the Best PPC/CPC Ad Network?

There are a lot of PPC ad networks that promise high CPC and returns for publishers. However, out of those, a number of them are emerging and have low advertiser demand. While choosing a PPC ad network you need to ensure the following.

  • Ability to fill 100% of the geos
  • Higher CPC rates for your traffic niche
  • Ability to place passback ad tags
  • The network codes should work on DFP
  • Reliable and on-time payments.
  • A huge network of publishers and advertisers

10 Best PPC/CPC Ad Networks for Publishers and Bloggers

If you’re looking for updated information on the top 10 best PPC ad networks for publishers and bloggers in the year 2022, here is the list for you. We have compiled this list keeping in mind the revenue potential for each of the networks and the ease of doing business with them as a publisher.

1. Google AdSense: Best CPC Ad Network for Publishers

With more than 1 million active publishers, Google AdSense is one of the best PPC ad networks of 2022 and is certainly the highest paying network in terms of clicks and also maintains a high ad quality. If offers CPC rates as high as $10 for specific niches. However, the average rate hovers between 50 cents to a dollar for tier-one converting traffic. AdSense is one of the recommended networks to monetize niche traffic websites as well as high volume websites. The algorithms are specially designed to pay more for clicks on websites which converts well for the advertisers and is based on the smart pricing rule. So, if you’ve quality content that attracts quality traffic, you can expect good returns from AdSense.

Features:

  • High-quality ads
  • Advertisers constantly bid for ad space.
  • Connect with your audience wherever they are.
  • Get insightful performance reports and optimization tips
  • Enable one-click auto-optimization based on machine learning.

Payment Details:

  • Multiple payment options like a check, Bank deposit etc
  • NET 20 days payment terms
  • On-time payment

Revenue Share:

  • Shares 68% of revenue with publishers for display ads
  • Shares 50% revenue with publishers for search ads
  • Shares 50% revenue with publishers for consumer surveys

Pro Tip:

  • Enable top-performing sizes and monitor the click-through rate
  • Contextually place high performing keywords to target more quality ads for your content pages
  • Constantly optimize your performance across desktop, mobile, and tablet

2. Mgid: Best CPC Native Ad Network for Publishers

It is one of the fastest-growing native ad networks that has been quite successful in creating a niche in the market in terms of scale and technology. Today, Mgid is used by tens of thousands of top publishers worldwide who have found an alternative that can run in parallel with Google AdSense and further monetize the publisher ad stack. The widget offers good CPM rates which can go anywhere between USD 2- USD 5 and is a perfect choice for news and viral blogs.

Also Read:  RevContent Review 2022 for Publishers

Features:

  • Monetize your traffic at 30-50% higher rates than other platforms.
  • Fully customizable widgets that deliver the right content to your audience.
  • Utilize audience insights to help drive editorial and revenue decision making.

Payment Details:

  • Multiple payment options like Wire Transfer, Bank deposit etc
  • NET 30 days payment terms
  • On-time payment

Revenue Share:

  • Shares 80% of revenue with publishers for native recommendations

Pro Tip:

  • Test widget style and skins to provide a truly native experience to your audience.
  • Recirculate your existing content
  • Enable video widget for higher revenue potential

3. Taboola: Best Native CPC Ad Network for Publishers

Taboola recommends editorial and sponsored content across many of the world’s most highly-trafficked sites. It helps publishers monetize their content, drive higher engagement and enable brands to surface their content to the right audience at scale. And above all, Taboola helps people discover content they may like yet never knew existed. It is one of the best PPC ad networks to monetize US traffic. The rates are very high for tier one countries especially the US due to a higher volume of advertisers targeting the inventory across the US. It is one of the best CPC ad networks with high CTR and engagement.

Features:

  • Monetize your US traffic at higher rates than other platforms.
  • Fully customizable widgets that deliver the right content to your audience.
  • Ad customizations to ensure higher CTRs and revenue

Payment Details:

  • Multiple payment options like Payoneer,  Bank deposit etc
  • NET 30 days payment terms
  • On-time payment

Revenue Share:

Pro Tip:

  • Test widget style and skins to provide a truly native experience to your audience.
  • Recirculate your existing content
  • Enable video widget for higher revenue potential

4. iZooto: Best PPC/CPC Push Ad Networks for Publishers

iZooto helps publishers with audience building and driving user engagement using web push notifications. Over 15,000 marketers use iZooto to push over 10B notifications a month, making iZooto the second-largest push notification platform in the world. iZooto is based on the simple premise – In the world of walled gardens, publishers must own their audience and invest in building their media assets. iZooto allows publishers to tap into web push notifications for driving traffic and monetization using native content ads. Unlike conventional display ads, native content ads served on push notifications attract CTRs up to 2% – 3%. Publishers working with iZooto are now able to generate 15-20% of their traffic using push notifications and increase their revenue by 15%. iZooto has partnered with platforms like Taboola, Pubmatic, Revcontent, Adgebra, and others to deliver targeted CPC ads to subscribers.

Features:

  • Convert your website visitors into subscribers, and build your own marketing list and a loyal following.
  • Engage your users with relevant push notifications and drive repeat traffic consistently. At scale.
  • Delight users with engaging and contextual native ads. Build incremental revenue.

Payment Details:

  • Multiple payment modes like Paypal, wire transfer etc.
  • NET 60 days payment terms
  • On-time payments.

Revenue Share:

  • iZooto shares up to 80% (30-80%) of revenue with publishers on the basis of a tiered slab.

Pro Tip:

  • Enable native options for maximizing user subscription rate
  • Make sure to add a background message on the desktop during native options to increase the subscription rate.
  • Split test between subscriber opt-in prompt- immediate, 5 seconds delay, 10 seconds delay

5. Content.ad: Best CPC Native Ad Network for Publishers

Content.ad is yet another native ad network that is quite popular in Europe and other tiers one countries. Its content recommendation engine is capable of showing the right ads to the right audience thereby increasing the CTR for the publishers and enabling them to high revenue. As a publisher you have the option to choose from a number of varied ad formats and enabling them on your website requires a simple javascript installation. It is one of the best CPC ad networks for publishers with lower traffic volumes.

Features:

  • Monetize your EU traffic at higher rates than other platforms.
  • Fully customizable widgets that deliver the right content to your audience.
  • Automated optimization to keep CPM rates high
Also Read:  How to Monetize Bengali Traffic Blogs and Sites?

Payment Details:

  • Multiple payment options like Wire, PayPal,  Bank deposit etc
  • NET 25 days payment terms
  • On-time payment

Revenue Share:

  • Shares 60% revenue with publishers for native recommendations.

Pro Tip:

  • Test widget style and skins to provide a truly native experience to your audience.
  • Recirculate your existing content
  • Use various formats like pop-ups etc

6. Media.net: Best Native Ad Network for Publishers

Media.net is one of the fastest-growing contextual ad networks that helps publishers monetize their ad spaces by showing relevant keywords tags. The network has a huge base of advertisers who are primarily advertising on the Yahoo Bing network and Media.net provides the ad space for these advertisements. Media.net runs on a mix of CPC, CPM, CPL, and CPA models and the effective results are calculated as impression RPM. For those who own a niche website and looking for better revenue potential, media.net is one of the best CPC ad networks you can try.

Features:

  • Monetize your US, UK, and CA  traffic at higher rates than other platforms.
  • Exclusive demand from Yahoo, Bing advertisers
  • High Quality and responsive ad units

Payment Details:

  • Multiple payment options like Payoneer,  Bank deposit etc
  • NET 25 days payment terms
  • On-time payment

Revenue Share:

Pro Tip:

  • Test widget style and skins to provide a truly native experience to your audience.
  • Enable display demand to compete with Media.net contextual ads

7. Outbrain: Best CPC Ad Network for Publishers

Outbrain was founded in the year 2006, by Yaron Galai and Ori Lahav and is headquartered in New York City. They are into content marketing and content discovery and monetize the contents of their publishers with relevant ads for their advertisers. According to them, content is any video, article, social media, slide show, infographic, or podcast that offers either information or entertainment value to the reader about a particular product or service. It partners with reliable publishers and agencies who are passionate about creating an excellent user experience through clear content and a transparent reading experience.

Features:

  • Monetize your US and global traffic at higher rates than other platforms.
  • Personalized content experience and better ad layout
  • Automated optimization to keep CPM rates high

Payment Details:

  • Multiple payment options like Wire, PayPal, Bank deposit etc
  • NET 60 or NET 90 days payment terms
  • On-time payment

Revenue Share:

  • Shares 60% revenue with publishers for native recommendations.

Pro Tip:

  • Test widget style and skins to provide a truly native experience to your audience.
  • Recirculate your existing content
  • Use various formats like pop-ups etc

8. Tap Native: Best CPC Health Ad Network for Publishers

Tap Native is the leading native ad platform around health, medical and wellness topics. Health-related marketers benefit from its natively integrated ad units which are used to promote content, products and services to tens of millions of health-conscious users as well as professionals who work in the healthcare sector. Their management is impeccable and embodies professionals in the fields of AdTech, health media and native advertising and they have over 40 years of combined experience collaborating with top tier companies, brands and technology. In fact, Tap Native works with the most prestigious health sites including associations, non-profits and medical societies that have never placed native ads on their site before working with Tap. Tap Native is definitely one of the best PPC ad networks in the health niche.

Features:

  • Monetize your health traffic at higher rates than other platforms.
  • Fully customizable widgets that deliver the right content to your audience.
  • Native and video widget that offers higher CPMs
  • Use their recirculation unit to the content pages of your site and also exchange traffic with other related health sites.
Also Read:  5 Best GDPR Compliant Ad Networks for Publishers 2022

Payment Details:

  • Multiple payment options like a check, ACH, bank wire
  • NET 30 days payment terms
  • On-time payment

Revenue Share:

  • Revenue shares range from 50% to 65% depending on terms.

Pro Tip:

  • Test widget style and skins to provide a truly native experience to your audience.
  • Recirculate your existing content
  • Use various formats like pop-ups etc

9. Adgebra: Best CPC Network for Indian Publishers

Algebra offers a variety of solutions for publishers. It is India’s largest regional language native ad platform and one of the best PPC ad networks in India. Listed below are the benefits of joining Adbegra for publishers and website owners. Adgebra currently reaches up to a 250 mm audience and serves 5 Billion monthly impressions per month. It has been working with a lot of Indian brands and publishers, most of which are regional language, and website owners.

Features:

  • Monetize your Indian traffic at higher rates than other platforms.
  • Fully customizable widgets that deliver the right content to your audience.
  • Multiple ad formats to ensure higher click through rates.

10. Yahoo Gemini: Best Native CPC Ad Network for Publishers

Gemini is the native ad wing of Yahoo and powers all the native transactions. Yahoo Gemini is the only marketplace that offers search and native advertising in one advertising platform. With Gemini, you are empowered with insightful data, brand-safe premium content and advanced technologies to deliver engaging search and native advertising campaigns that really drive results. Gemini ads are displayed across TechCrunch, HuffPost, Tumblr, and Yahoo’s digital inventory. It serves 2 billion ad impressions per day and has a variety of ad formats to choose from. An advertiser can choose from its range of creatives which includes search ads, image ads, video ads, app install ads, carousel ads, and mail ads. Publishers and app developers can make use of Yahoo’s Gemini to monetize the content of their sites and earn extra revenue. The CPM rates for yahoo’s Gemini vary from USD 2 to USD 3 and cater to only US traffic.

Features:

  • Monetize your US traffic at higher rates than other platforms.
  • Fully customizable widgets that deliver the right content to your audience.
  • Automated optimization to keep CPM rates high

Payment Details:

  • Multiple payment options like Wire, PayPal,  Bank deposit etc
  • NET 25 days payment terms
  • On-time payment

Roundup

We hope this list of the 10 Best PPC ad networks provides the necessary information that can help you decide whether to choose any of these ad partners on your monetization stack. As a best practice, we always recommend having multiple partners compete for your inventory since it will ensure the inventory is limited and force advertisers to bid higher rates to ensure the visibility of their ads on your site.

Our Recommended Monetization Partners:

Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!