10 Best PPC/CPC Ad Networks for Publishers and Bloggers 2019

Industry Landscape: PPC Advertising

PPC advertising continues to be one of the most sought after online advertising medium for advertisers and marketers who are looking for a better ROI on their ad spend. Some of the biggest ad networks like Google AdWords, Yahoo, Bing runs on a CPC model to ensure higher returns for their advertisers.


Benefits of PPC/CPC Ad Networks for Publishers and Bloggers

Unlike CPM ads, you get paid for real clicks with a PPC network. This essentially works for niche websites which have a higher CTR and the chances of conversions. Since the entire process is run on a bidding mechanism and if your inventory is converting well for advertisers, they will be raising the CPCs to ensure they get more clicks from your site. So, the benefits of a PPC ad network includes–

  • Guaranteed revenue on every click
  • Higher effective CPM or page RPM
  • Ability to optimize the ad placements for a higher CTR and overall revenue.
  • NET 15, 20, 30 days payment policy
  • Some of the biggest ad networks run on a CPC model

How to Choose the Best PPC/CPC Ad Network

There are a lot of PPC ad networks which promises high CPC and returns for publishers. However, out of those, a number of them are emerging and have low advertiser demand. While choosing a PPC ad network you need to ensure the following

  • Ability to fill 100% of the geos
  • Higher CPC rates for your traffic niche
  • Ability to place passback ad tags
  • The network codes should work on DFP
  • Reliable and on-time payments.
  • A huge network of publishers and advertisers

10 Best PPC/CPC Ad Networks for Publishers and Bloggers

If you’re looking for an updated information on the top 10 best PPC ad networks for publishers and bloggers in the year 2019, here is the list for you. We have compiled this list keeping in mind the revenue potential for each of the networks and the ease of doing business with them as a publisher.

Google AdSense

With more than 1 million active publishers, Google AdSense is one of the best PPC ad networks of 2019 and is certainly the highest paying network in terms of clicks and also maintains a high ad quality. If offers CPC rates as high as $10 for specific niches. However, the average rate hovers between 50 cents to a dollar for tier one converting traffic. AdSense is one of the recommended networks to monetize niche traffic websites and as well as high volume websites. The algorithms are especially designed to pay more for clicks on websites which converts well for the advertisers and is based on the smart pricing rule. So, if you’ve quality content which attracts quality traffic, you can expect good returns from AdSense.


Features:

  • High-quality ads
  • Advertisers constantly bid for ad space.
  • Connect with your audience wherever they are.
  • Get insightful performance reports and optimization tips
  • Enable one-click auto optimization based on machine learning.

Payment Details:

  • Multiple payment options like check, Bank deposit etc
  • NET 20 days payment terms
  • On time payment

Revenue Share:

  • Shares 68% revenue with publishers for display ads
  • Shares 50% revenue with publishers for search ads
  • Shares 50% revenue with publishers for consumer surveys

Pro Tip:

  • Enable top performing sizes and monitor the click-through rate
  • Contextually place high performing keywords to target more quality ads for your content pages
  • Constantly optimize your performance across desktop, mobile, and tablet

Revcontent

It is one of the fastest growing native ad networks that has been quite successful in creating a niche in the market in terms of scale and technology. Today, Revcontent is used by tens of thousands of top publishers worldwide who have found an alternative that can run in parallel with Google AdSense and further monetize the publisher ad stack. The widget offers good CPM rates which can go anywhere between USD 3- USD 10 based on the performance and conversions.

Features:

  • Monetize your traffic at 30-50% higher rates than other platforms.
  • Fully customizable widgets that deliver the right content to your audience.
  • Utilize audience insights to help drive editorial and revenue decision making.

Payment Details:

  • Multiple payment options like Wire Transfer, Bank deposit etc
  • NET 30 days payment terms
  • On time payment

Revenue Share:

  • Shares 80% revenue with publishers for native recommendations

Pro Tip:

  • Test widget style and skins to provide a truly native experience to your audience.
  • Recirculate your existing content
  • Enable video widget for higher revenue potential
RevContent

Signup with this exclusive link to earn 5% additional revenue from Revcontent over your regular earnings.

Taboola

Taboola recommends editorial and sponsored content across many of the world’s most highly-trafficked sites. It helps publishers monetize their content, drive higher engagement and enable brands to surface their content to the right audience at-scale. And above all, Taboola helps people discover content they may like yet never knew existed. It is one of the best PPC ad networks to monetize US traffic. The rates are very high for tier one countries especially the US due to a higher volume of advertisers targeting the inventory across the US. It is one of the best CPC ad networks with high CTR and engagement.


Features:

  • Monetize your US traffic at higher rates than other platforms.
  • Fully customizable widgets that deliver the right content to your audience.
  • Ad customizations to ensure higher CTRs and revenue

Payment Details:

  • Multiple payment options like Payoneer,  Bank deposit etc
  • NET 45 days payment terms
  • On time payment

Revenue Share:

  • Shares 50% revenue with publishers for native recommendations and outstream video.

Pro Tip:

  • Test widget style and skins to provide a true native experience to your audience.
  • Recirculate your existing content
  • Enable video widget for higher revenue potential

iZooto

iZooto helps publishers with audience building and driving user engagement using web push notifications. Over 15,000 marketers use iZooto to push over 10B notifications a month, making iZooto the second largest push notification platform in the world. iZooto is based on the simple premise – In the world of walled gardens, publishers must own their audience and invest in building their media assets. iZooto allows publishers to tap into web push notifications for driving traffic and monetization using native content ads. Unlike conventional display ads, native content ads served on push notifications attract CTR’s up to 2% – 3%. Publishers working with iZooto are now able to generate 15-20% of their traffic using push notifications and increase their revenue by 15%. iZooto has partnered with platforms like Taboola, Pubmatic, Revcontent, Adgebra, and others to deliver targeted CPC ads to subscribers.

Features:

  • Convert your website visitors into subscribers, build your own marketing list and a loyal following.
  • Engage your users with relevant push notifications and drive repeat traffic consistently. At scale.
  • Delight users with engaging and contextual native ads. Build incremental revenue.

Payment Details:

  • Multiple payment modes like Paypal, wire transfer etc.
  • NET 60 days payment terms
  • On time payments.

Revenue Share:

  • iZooto share up to 80% (30-80%) revenue with publishers on the basis of a tiered slab.

Pro Tip:

  • Enable native options for maximizing user subscription rate
  • Make sure to add a background message on desktop during native options to increase the subscription rate.
  • Split test between subscriber optin prompt- immediate, 5 seconds delay, 10 seconds delay
iZooto- Push Notification and Monetization Network

Increase your website traffic and revenue with iZooto's platform. Signup with this link to get priority onboarding!

Content.ad

Content.ad is yet another native ad network that is quite popular in Europe and other tier one countries. It’s content recommendation engine is capable of showing the right ads to the right audience thereby increasing the CTR for the publishers and enabling them with high revenue. As a publisher you have the option to choose from a number of varied ad formats and enabling them on your website requires a simple javascript installation. It is one of the best cpc ad networks for publishers with lower traffic volumes.

Features:

  • Monetize your EU traffic at higher rates than other platforms.
  • Fully customizable widgets that deliver the right content to your audience.
  • Automated optimization to keep CPM rates high

Payment Details:

  • Multiple payment options like Wire, PayPal,  Bank deposit etc
  • NET 25 days payment terms
  • On time payment

Revenue Share:

  • Shares 60% revenue with publishers for native recommendations.

Pro Tip:

  • Test widget style and skins to provide a true native experience to your audience.
  • Recirculate your existing content
  • Use various formats like pop-ups etc

Media.net

Media.net is one of the fastest growing contextual ad networks that helps publishers monetize their ad spaces by showing relevant keywords tags. The network has a huge base of advertisers who are primarily advertising on the Yahoo Bing network and Media.net provides the ad space for these advertisements. Media.net runs on a mix of CPC, CPM, CPL, and CPA models and the effective results are calculated as impression RPM. For those who owns a niche website and looking at better revenue potential, media.net is one of the best cpc ad networks you can try.

Features:

  • Monetize your US, UK, CA  traffic at higher rates than other platforms.
  • Exclusive demand from Yahoo, Bing advertisers
  • High Quality and responsive ad units

Payment Details:

  • Multiple payment options like Payoneer,  Bank deposit etc
  • NET 25 days payment terms
  • On time payment

Revenue Share:

  • Revenue share with the publisher is not disclosed by Media.net

Pro Tip:

  • Test widget style and skins to provide a true native experience to your audience.
  • Enable display demand to compete with Media.net contextual ads
Media.net

Increase your revenue with Media.net. Signup with this link to get 10% additional revenue for 3 months over your regular earnings.

Outbrain

Outbrain was founded in the year 2006, by Yaron Galai and Ori Lahav and is headquartered in New York City. They are into content marketing and content discovery and monetize the contents of their publishers with relevant ads of their advertisers. According to them, content is any video, article, social media, slide show, infographic, or podcast that offers either information or entertainment value to the reader about a particular product or service. It partners with reliable publishers and agencies who are passionate about creating an excellent user experience through clear content and transparent reading experience.

Features:

  • Monetize your US and global traffic at higher rates than other platforms.
  • Personalized content experience and better ad layout
  • Automated optimization to keep CPM rates high

Payment Details:

  • Multiple payment options like Wire, PayPal, Bank deposit etc
  • NET 60 or NET 90 days payment terms
  • On time payment

Revenue Share:

  • Shares 60% revenue with publishers for native recommendations.

Pro Tip:

  • Test widget style and skins to provide a true native experience to your audience.
  • Recirculate your existing content
  • Use various formats like pop-ups etc

Tap Native

Tap Native is the leading native ad platform around health, medical and wellness topics. Health-related marketers benefit from its natively integrated ad units which are used to promote content, products and services to tens of millions of health-conscious users as well as professionals who work in the healthcare sector. Their management is impeccable and embody professionals in the fields of AdTech, health media and native advertising and they have over 40 years of combined experience collaborating with top tier companies, brands and technology. In fact, Tap Native works with the most prestigious health sites including associations, non-profits and medical societies that have never placed native ads on their site before working with Tap. Tap Native is definitely one of the best PPC ad networks in the health niche.

Features:

  • Monetize your health traffic at higher rates than other platforms.
  • Fully customizable widgets that deliver the right content to your audience.
  • Native and video widget that offers higher CPMs
  • Use their recirculation unit to the content pages of your site and also exchange traffic with other related health sites.

Payment Details:

  • Multiple payment options like check, ACH, bank wire
  • NET 30 days payment terms
  • On time payment

Revenue Share:

  • Revenue shares ranges from 50% to 65% depending on terms.

Pro Tip:

  • Test widget style and skins to provide a true native experience to your audience.
  • Recirculate your existing content
  • Use various formats like pop-ups etc

Adgebra

Adgerba offers a variety of solutions for publishers. It is India’s largest regional language native ad platform and one of the best PPC ad networks in India. Listed below are the benefits of joining Adbegra for publishers and website owners. Adgebra currently reaches up to 250 mm audience and servers 5 Billion monthly impressions per month. It has been working with a lot of Indian brands and publishers, most of which are regional language website owners.

Features:

  • Monetize your Indian traffic at higher rates than other platforms.
  • Fully customizable widgets that deliver the right content to your audience.
  • Multiple ad formats to ensure higher click through rates.

Yahoo Gemini

Gemini is the native ad wing of Yahoo and powers all the native transactions. Yahoo Gemini is the only marketplace that offers search and native advertising in one advertising platform. With Gemini, you are empowered with insightful data, brand-safe premium content and advanced technologies to deliver engaging search and native advertising campaigns that really drive results. Gemini ads are displayed across TechCrunch, HuffPost, Tumblr, and Yahoo’s digital inventory. It serves 2 billion ad impressions per day and has a variety of ad formats to choose from. An advertiser can choose from its range of creatives which includes search ads, image ads, video ads, app install ads, carousel ads, and mail ads. Publishers and app developers can make use of Yahoo’s Gemini to monetize their sites content and earn extra revenue. The CPM rates for yahoo’s Gemini varies from USD 2 to USD 3 and caters to only US traffic.

Features:

  • Monetize your US traffic at higher rates than other platforms.
  • Fully customizable widgets that deliver the right content to your audience.
  • Automated optimization to keep CPM rates high

Payment Details:

  • Multiple payment options like Wire, PayPal,  Bank deposit etc
  • NET 25 days payment terms
  • On time payment

Roundup


We hope this list of 10 Best PPC ad networks provides the necessary information that can help you decide whether to choose any of these ad partners on your monetization stack. As a best practice, we always recommend have multiple partners compete for your inventory since it will ensure the inventory is limited and force advertisers to bid higher rates to ensure a visibility of their ads on your site.

Blognife's Recommended Monetization Partners:

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Works as an ad optimization specialist helping publishers increase their ad revenue in display, video, native, and high impact ad formats. You can contact him on skype (skype id: ronniedey) to increase your ad revenue immediately or hire him for a consultation. If you're an ad network owner, do get in touch for sponsored reviews.

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