The established fact is that advertising nourishes the consuming power of people because it is so impactful and can engaging. Not just that, the new advancements in the same sector has made ads persuasive enough, to increase the sales. One such development is the integration of technology in the advertising sector, which has not only expanded the reach and made these ads reach audiences globally, but also made the quality a lot better and insightful. Especially the video ads have been on a hike. And with, has been on a hike, a newly developed technology of video header bidding, which is a process used by publishers to open up their video inventory to multiple demand sources simultaneously. It is very helpful and many platforms are now integrating this into their tech. So, here, we have a list of these video header bidding.
8 Best Video Header Bidding Ad Networks of 2018
Video header bidding is an emerging technology and adtech companies have just started testing the technology so far and the roll-out is not global. However, the companies who have expertise in video ad serving are developing the technology and are offering them as invite-only or on-request. Please take a look at the ad networks, SSPs, and exchanges which are offering video header bidding.
An online advertising technology firm with the mission to automate buying and selling for the global advertising industry, Rubicon constantly innovates to serve both the publishers and advertisers. It is used by the world’s leading publishers and applications to connect with top brands around the world.
- Rubicon requires 5 million page views per month for anyone to become a publisher.
- Rubicon keeps us with the ad qualities for good and has certain Guidelines to ensure the same. This helps maintain the fairly good ad quality that it has.
- Rubicon mostly makes use of Mobile Ads that is In Apps and Video Ads, both of which have proved very impactful and has engaged viewers to a large extent.
A video ad serving platform, SpotX, provides media owners with monetization tools for desktop, mobile and connected devices and features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. Not just, they also provide to the publisher’s complete control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. They integrated with Amazon Publisher Services’ Transparent Ad Marketplace (TAM) last year, and that is a fully server-side approach to video header bidding.
JW Player is the world’s largest network-independent video platform that had in February 2018, announced the launch of Video Player Bidding, which is a header bidding solution for video with SpotX, which could change the market and is one of the bests in the market. Their newest launch is an innovative solution and is built for digital video to greatly lessen latency and better monetization with just one click. It has been preferred widely for it allows the customer base to easily access SpotX’s extensive and diverse demand marketplace as well as its ad serving capabilities. JW Player in partnership with SpotX has launched it header bidding platform for publishers.
Playwire’s new video header bidding technology havouches to offer faster ad load times, better CPMs, and increased fill by performing real-time bidding (RTB) within the web page itself. They do away with the need of setting up separate video encoding, storage, and streaming providers, as they do it all, at a reasonable price. They make use of HLS streaming and Adaptive Bitrate techs to encode and stream the videos, provide fully featured CMS and provide data right at the fingertips. You can take a look at Playwire video header bidding solution here. However, do note that their contract requires exclusivity and thus you should be very clear with the terms and conditions before working with them.
Beachfront Media is known for the competitive and exceptionally good video solutions, it provides for publishers, advertisers, enterprises, and anyone else looking to manage and monetize video across mobile, online, and TV. The network helps to reach more than 500 million users per month. Not just it works as an ad server but also a holistic yield management tool for publishers along with integration capabilities across its exchange. With beachfront header bidding, you don’t have to worry about latency issues and can optimize yield with more than 50+ demand partners in one go! You will have access to pre/mid/post roll video tags, interstitial video, and outstream formats. To know more about beachfront header bidding solution, please click the link here.
The major objective of SpringServe is to provide a suite of ad serving tools that make digital advertising more efficient. They have created products to operate as transparently as possible, and to function within the digital advertising ecosystem in a friction-free manner. They provide effective customization, real-time reporting, white box optimization and a lot more. With SpringServe header bidding, you have access to unparalleled demand and effective tag management solution. Take a look here to know more about SpringServe header bidding solution.
Appnexus continues to innovate in the field of adtech and optimization. Together with Unruly, it has unveiled the first open source video header bidding solution through its prebid and we hope this step is doing to help publishers further increase their ad revenue. It offers header bidding solution across its publisher network and video forms an integral part of the same.
With the onset of video header bidding, the way video platforms are currently filling orders will inevitably change. But this is just a piece of the entire pie they handle. An index has live video header bidding installations on 11 media companies across the U.S., Canada, and EMEA regions. These media companies are running a significant amount of transactional video through their exchange of video in the header, and early results are promising. Header bidding creates an adjacency to the media seller’s ad stack and does not change its behavior — it sits adjacent to a video player. The concerns levied today in the trades against video header bidding are the same concerns that were tabled when header bidding for display started trending. (source: Index Exchange)
Technically, header bidding implementation for video is more complicated when compared with a display. However, the monetization and optimization scope for video header bidding is immense and this is fueling the companies to invest/adapt video header bidding. Hope this article on video header bidding gives you some idea of the growing implementation of it in the tech landscape.