Finance is one of the top performing niches in the ad industry with lucrative CPM’s. In order to get the highest ad CPMs and dollars, publishers need to monitor the seasonal spends across industries and monitor the seasonal fluctuations in CPMs. In this article, we are going to talk about the best ad network for finance bloggers and publishers who are targeting tier one traffic like the US, Canada, and UK.
- 1 Media.net: The Best Ad Network for Finance Bloggers in 2020
- 2 Leverage the peak season for higher revenue
- 3 Directly access exclusive finance ad spends
- 4 Rope in high-performing monetization partners
- 5 The Media.net Edge
- 6 Best Performing Content for Finance Bloggers: Prepare and leverage your content for the season
- 7 Media.net Ad CPMs/RPMs for Finance Bloggers and Publishers
- 8 Best Ad Networks for Finance Bloggers in 2020: Media.net Alternatives
Media.net: The Best Ad Network for Finance Bloggers in 2020
Personally, I am aware of a number of ad networks, but Media.net is one of the most successful and revenue generating ad networks for publishers who have finance blogs and are looking to increase their ad revenue. Listed below, we have compiled the primary benefits of registering with Media.net especially during the Jan-March tax season.
Leverage the peak season for higher revenue
It’s that time of the year again. Financial planning season is going to kick in and for Finance bloggers and publishers, the run-up begins now. With readers becoming prudent about post-holiday budgeting and scouring the internet for help on taxes and savings, finance-related advertisers increase their ad spends during this period to remain front-and-center of this audience.
Directly access exclusive finance ad spends
Niche content comes with cyclical growth. For Finance publishers, the months from January to April are the most significant in terms of increase in traffic for their content. This spike in traffic leads to advertisers pumping in premium dollars for high visibility on credible websites. This is exactly where the revenue opportunity lies.
Rope in high-performing monetization partners
Your monetization strategy is only as good as your ad partner. The kind of demand partnerships your ad network has significantly impacts your revenue. To that end, it’s important you choose an ad platform that adds value to your current set-up and offers you high CTRs during your season.
The Media.net Edge
Media.net Finance publishers can expect CTRs that supersede the annual average by a great margin during the months of Jan-April. With Media.net’s contextual ads, you can expect increased CTRs of up to 1.5x-4x as compared to industry standards.
Best Performing Content for Finance Bloggers: Prepare and leverage your content for the season
If you’ve been in the content space for a while, you’re well aware of the power of historical data. There’s no better time than seasonal hikes to dig into your content mix to refresh your top-performing content and create new content that will be sought-after and relevant for your audience in 2020. Incorporating the right topics on your website ahead of tax season will help you attract more readers resulting in higher revenue opportunities.
- Government Grants
- Health Insurance
- Credit Cards
- Tax Preparation and Planning
- Stocks and Bonds
- Credit and Lending
- Vehicle Insurance
Media.net Ad CPMs/RPMs for Finance Bloggers and Publishers
Media.net offers exclusive and high CPMs for finance bloggers and publishers mainly due to the high demand for the inventory across its network and the exclusive pool of premium advertisers. The overall page RPM can go as high as USD 30 to USD 50 in some cases and even higher than that. Additionally, Media.net finance publishers can expect CTRs that supersede the annual average by a great margin during the months of Jan-April. With Media.net’s contextual ads, you can expect increased CTRs of up to 1.5x-4x as compared to industry standards. So, if your traffic converts well for their advertisers, you can see extremely high CPMs across your inventory with a few ad units.
Best Ad Networks for Finance Bloggers in 2020: Media.net Alternatives
Here is a recommended list of some of the best ad networks other than media.net exclusively for finance bloggers and publishers like you (if you’re looking to increase your ad revenue by 1.5X to 2.5X of your current revenue.
- Google AdSense
- Buy Sell Ads
Additionally, I recommend you take a look at the Ad optimization Guide for Finance Publishers and take away some of the key pointers to increase your ad revenue this year during the tax season.