How to Use URL Channels: Track AdSense Performance by Segmentation

Spread the love

Last updated on July 25th, 2022 at 05:32 pm

Typically a WordPress blog has the following post type, HOME, POST, CATEGORY, ARCHIVES, ATTACHMENT. On custom websites, there are a lot of other post types.

Publishergrowth: The Revenue Acceleration Platform for Publishers

Blognife is elated to announce the launch of Publisher Growth- a community of publishers that helps you actively accelerate your revenue. This platform assists publishers in growing their traffic and revenue. As publishers, you can share and read reviews of ad networks and hosting companies. You can connect with other publishers to build links for growth and monetization hacks and more. This platform will help you stay up to date with the advertising and publisher ecosystem.

Features:

  • List of 200+ ad networks to monetize your site across all verticals.
  • Personalized site audit upon signing up on the platform that can increase your revenue.
  • Find all upcoming adtech conferences, webinars, and events in one place.
  • Stay informed with the latest adtech news across the globe.

  • Url channels are useful when you want a detailed reporting of a section of your traffic defined by specific URL string parameters.

    Also, on WordPress multi-author blogs (where the regular number of contributors is 10-20), you can set URL channels for each author to determine how much revenue each author generates based on the posts.

    Alternatively, if you’re using a custom site, you can tweak the URL accordingly to record the performance of URL types. This gives you a good insight into what type of page groups/URL types are performing better and how is the performance pattern.

    URL channels are very useful to measure which sections/pages of your site are performing well in terms of CTR and RPM. This is particularly insightful if you have segmented you content in terms of category or author who wrote the post.

    Using URL Channels to Track Performance

    In this post, we will discuss how to set up URL channels for your site.

    Login to your WordPress site and then click on Settings. Under settings click on permalinks and then choose the Custom permalink unit and update your permalink to re-write the author name. (i.e. %author%/%postname%

    Also Read:  Sulvo Review: Best Supply Side Platform for Premium Publishers

    Now, you need to log in to your Google AdSense account, under the My ads section click on Url Channels and then click on a New Url Channel.

    Type the URLs one by one as shown in the image below. Once done, you can click on “Add URL channels”

    If you have multiple authors, you can export their WordPress usernames from the database to an excel sheet and do the append action to include the site name and copy them in bulk and add them to the URL channels list. You can have 500 URL channels at max which I hope is a sufficient number.

    Once done, check back after some time, and view the URL channel reports within updated earnings.

    Ezoic banner

    You might have one concern about the SEO friendliness of the URL rewrite to author/post-title or category/post-name or any other re-writes. However, from an SEO perspective, since the title has the keywords, there won’t be any problem in rankings with the addition of strings.

    Our Recommended Tools for Publishers:

    Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

    Spread the love

    Leave a Comment