When Webmasters or Bloggers think of monetizing their app or site, Popads and Popmyads are there two networks they would surely consider. Although there are multiple pop-up ad networks available, these two ad networks are consistently managing to help the bloggers make millions every month. As much as designing an ad is important for attracting customers, choosing the right ad network is even more important. The right ad network can help you successfully engage your app users and ultimately, lead to conversion. However, an unsuitable ad network can definitely backfire all your efforts. Hence first figure out which network fits your app revenue model perfectly.
Now, pop-ups and pop-under ads have been a great way to catch user attention and are somewhat less intrusive compared to other ad formats. So, let’s draw a comparative analysis of these two ad networks based on important factors that would help you choose the right one for your ad campaign –
PopAds is one of the most popular pop-under advertising platforms offering a great alternative to networks like Popcash and Infolinks. It specializes in the pop-under ads with no minimum traffic requirement to join. With 145,182 websites, the network is best-suited for entertainment websites and accepts sites of all sizes. Currently, it’s providing highest CPM rates, excellent technical support, and fastest payment in the industry. If you have high blog traffic, you can earn a decent amount of revenue with this network. Basically, when a visitor goes to the website enabled with PopAds ad script, traffic gets generated. On clicking the website link, a pop-under is displayed flashing the URL that the advertiser is advertising. Pop-up ads can open in a new tab or new window, in the background of the screen. These ads actually succeed in increasing the focus on display ads and help in boosting the overall website revenue.
Founded in 2011, PopMyads is an equally good pop-under advertising network offering high CPM rates and best international traffic coverage to its publishers. PopMyAds has a vast pool of advertisers worldwide and therefore guarantees a 100% fill rates. The network accepts websites with any number of traffic. Also, it accepts all niche websites including adult, non-adult content sites, sub-domain sites etc. So, publishers with all niche websites can join this network. You can really enjoy highly targeted advertisements for your tailored customized channels. PopMyAds offer a powerful stats reporting system that shows statistics in real-time. There are various filters available that publishers can use to breakdown reports to better analyze the performance of ad campaigns.
Let’s do a comparative analysis of these two ad networks based on important factors that would help you choose the right one for your ad campaign –
CPM and RPM rates:
PopAds offers high CPM rates of $2, which is decent for streaming, music, movies and download websites. However, the rate varies depending on a lot of factors such as country, quality of content, niche and even, time and day. It is a very popular network with a 100% fill rate.
Popmyads CPM rates vary a lot depending on the location and traffic. Generally, traffic from countries like US and UK pay more than countries like India, China, and Pakistan.
Minimum Payout & Modes:
PopAds: The minimum payout threshold is $5 while it is $500 for Wire Transfer. Payment can be requested anytime as long as the threshold limit is maintained.
Popmyads: Minimum payout threshold is $5 via PayPal, Payza and Bank Wire Transfer. It is one of the fastest paying ad networks, so, it pays its publishers within 1-7 days of the payment request.
Ad Types supported:
PopAds: Pop-ups & Pop-unders
Popmyads: Only Pop-unders
Revenue Share Percentage:
PopAds: The revenue share percentage is not disclosed by PopAds. However, they have a great referral program, through which publishers earn 10% of the revenue generated by a referred publisher for a lifetime. In fact, Poptm has a referral program through which an existing publisher earns a flat fee of $25 for every valid referral.
Popmyads: The revenue share percentage for publishers varies and is not disclosed. But they offer a great referral program to publishers where they can enjoy 10% referral commission.
Minimum traffic Requirement:
Both PopAds and Popmyads do not have minimum traffic requirements.
Alexa Traffic Rank:
Well, publishers are required to research and experiment with the networks to develop an effective ad strategy depending upon individual product requirements. For some, CPMs might be more important than engagement. For some, the brand promotion might be of greater value even if it means a higher bounce rate. Along with placement of the ad, timing, and frequency, it is equally important to ensure relevance of the ad content to your target audience. So it is very important to devise an approach that strikes a balance between positive user experiences and ad revenues is vital for ad integration in apps.
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