Tag: ad optimization

According to eMarketer’s study, the digital video ad spent in US alone will reach to over 22 billion by 2021 ($15 billion currently).  Over the years, we have ...

Understanding website monetization is an art, science, and logic mixed into one. As I slowly understand the dynamics of media buying, it seems that ...

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Today, we’re going to talk about the dynamic allocation feature in DFP and how it can increase your overall ad revenue with it. Not a lot of publishers use DFP ...

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