Native advertising is a form of online advertising that matches the structure and function of the platform on which it appears. In several cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial staff. The quality and scalability of native advertising mean it is filling the gap between brand publishing and banner adverts. If a native ad appears to be a regular content, then the audience may not realize they are consuming a paid advertisement, unlike display ads. So, native ads are not disruptive and do not tire out the audience. As long as the content is relevant and interesting, native advertising has the highest level of audience engagement. With the programmatic platform, native advertising obtains more targeted responses for each user in real-time, which translates to higher conversions. Sponsored social media posts and promoted search results are common examples of native ads. To get started with native ads, go through the list containing detailed reviews of some popular native ad networks. Do take a look and don’t forget to review the ones you’ve used!