10+ Best Admob Alternatives for App Developers (2022 Update)

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Last updated on September 10th, 2022 at 02:20 pm

Admob is one of the largest mobile ad networks that help publishers and app developers make good revenue from native, banner, video, and rewarded ads. Since the network is run by Google, it follows strict approval criteria, and a lot of app developers get banned for violating their terms and conditions, knowingly or unknowingly. Also, Admob offers a global fill rate, but specific ad networks perform better than Admob regionally. In this article, we are going to discuss 10+ Admob alternatives that app developers can try to boost their overall in-app revenue with quality and targeted ads.  

Why Should You Go for Admob Alternatives?

Definitely, Admob is one of the best mobile ad networks that offer strong eCPMs across major demographics, and one may wonder why publishers and app developers would choose to go for other alternatives apart from Admob.

  • Although Admob provides the following ad formats– native banner, interstitial, rewarded video– All the formats are not available for all countries, especially the retarded video, and other networks provide these high CPM formats. Under those circumstances, it becomes essential to opt for those Admob alternatives.
  • Biddings are dynamic, and it may happen that the same advertiser is bidding in different exchanges and not Admob alone. The bids go up and down depending on the advertiser competition and the inventory available across an exchange. Thus, there are exchanges from Admob that can pay higher CPM rates for bids and use a mediation network to complete the ad networks. These exchanges dynamically can increase your overall revenue.
  • When an app developer gets banned from Admob, they have to rely on other networks for their app monetization. In such cases, these Admob alternatives can come handy.

10+ Admob Alternatives for App Developers: 2022

Here is a list of the best Admob alternatives which developers and app publishers like you can try to increase your in-app eCPMs.

1) Facebook Audience Network

Facebook Audience Network

With more than 2 million advertisers globally, Facebook Audience Network is a tough competitor of Admob. The network offers high CPM rates to app developers, which are generally close to that of Admob. In specific markets, Facebook beats Admob, but the overall rates are somewhat similar. Facebook offers reasonable CPM rates for tier one countries, and the rates for tier 2 and tier 3 are increasing. The CPM rates for iOS are comparatively higher than that of Android. Also, the rates for native banner ads are quite good! Here we are listing the rates for native banners, interstitial, and rewarded videos for US and Indian traffic. Facebook comes the closest in terms of CPM rates.

Also Read:  Admob vs Unity Ads (Compared): Review 2022
 Native InterstitialRewardedNative InterstitialRewarded
CountryAndroidAndroidAndroidiOSiOSiOS
India0.070.330.630.640.974.8
UK0.621.188.82.733.8423.9
US0.995.412.42.244.316.29

2) Epom Apps

Epom

Epom Apps is a next-generation app monetization platform for Android and iOS developers that works on the basis of ad mediation. It provides app developers with access to 40+ ad networks and direct advertisers via one SDK. Their experienced team handles the everyday ad mediation and the constant optimization process by themselves. This is why Epom Apps ensures the maximum fill rate (94% and higher) and way better CPM rates for all partner apps.

A few more great benefits for your app monetization:

  • A personal monetization manager is available 7 days a week;
  • Full access to hard-to-reach ad networks and advertisers;
  • The highest-paid mobile ads (interstitials, rewarded video, smart banners, native ads, etc.);
  • Everyday optimization & more;
  • Single SDK for 40+ ad networks.

Minimum traffic- 20K monthly

Payment Method- NET45 with a minimum payout of $100. The payment methods are – Wire Transfer and PayPal.

3) Chartboost

chartboost

Chartboost is another popular mobile ad network offering fallback rates for tier 2 and tier 3 traffic. The network doesn’t have high CPM rates but has demand for global goes. So, in countries where Admob may fail to perform, Chartboost has a growing presence in tier 2 and tier 3 countries and can be an option for app developers targeting these countries. The CPM rates for rewarded video ads are around 69 cents, and those of interstitials are around 15 cents on Android for Indian traffic.

  • CPM rate- for iOS is USD 3 to 6, while for Android, it is about USD 2 to 4.
  • Minimum Traffic Requirement- No minimum traffic is required.
  • Payment Method- They pay on a NET 30- day basis, and the minimum payout threshold is $75. The payment option is Wire Transfer.

4) Vungle

vungle

Vungle is a leading mobile in-app video advertising platform that was founded in the year 2011. The network provides a CPM rate that is somewhat on the average side and should be used in your ad stack only as a backfill. The rates for rewarded video are in the range of $4 to $6, and those for video are in the range of $3 to $5. Since most of its advertisers target global traffic, it can perform well in geographies where Admob doesn’t have any demand for video and rewarded video. See below the CPM rates for India and US (both Android and iOS).

 VideoRewardedVideoRewarded
CountryAndroidAndroidiOSiOS
India0.330.350.441.03
US2.334.457
  • CPM rate- For US traffic, the CPM rates are $5, and for Indian traffic, it is 30 cents.
  • Minimum Traffic Requirement- No minimum traffic is required.
  • Payment Method- They pay on a NET 60-day basis, and the minimum payout threshold is $50. And the payment options are Paypal and Wire Transfer.

5) Digitalturbine

digitalturbine

Adcolony is another popular mobile video ad network with a significant presence in the US and other countries. The network fails to offer reasonable rates for tier 2 and tier 3 traffic. It offers premium CPMs and high fill rates for its publishers and is able to do so mainly because of its advertising tie-ups with most Fortune 500 companies. The CPM rates are comparatively lower, as seen from the table below when compared with Admob. However, Adcolony can be a good Admob alternative for tier 3 countries.

Also Read:  Admob vs Mopub (Compared): Review 2022
 VideoRewardedVideoRewarded
CountryAndroidAndroidiOSiOS
India0.350.75NANA
US2.3435.872.148.12
  • CPM Rate-
  • Minimum Traffic Requirement- 
  • Payment Method- 

6) Unity Ads

unity-ads

Unity ads is a popular mobile video ad network that offers robust CPMs for gaming apps. The network has some top advertisers and companies targeting gaming audiences and offers high CPM rates for major goes. If the traffic is targeted, publishers can earn as high as $20 and above from Gaming. Unity is particularly strong for game developers. The CPM rate for rewarded video ads on the Unity Ads platform is around $8 for Android and iOS. For standard video, the CPM rates tend toward $5. It must be mentioned that the fill rates are particularly higher on Android devices than on iOS devices.

 VideoRewardedVideoRewarded
CountryAndroidAndroidiOSiOS
India0.450.610.861.30
US4.668.6557.78
  • CPM rates- The CPM rate is between 7 cents to 40 cents.
  • Minimum Traffic Requirement- 1 million page views per month and more.
  • Payment Options- They pay on a NET 30-day basis, and the minimum payout threshold is $100.

7) Smaato

Smaato
Smaato

Smaato is a mobile mediation network, and an ad server designed explicitly for mobile publishers and app developers. It works in real time. The company focuses strongly on helping parties monetize their mobile apps and earn the maximum revenue through various ad units. The company’s growing presence in South Asia is a good Admob alternative for app developers in that region. Also, Smaato is expanding globally. The average CPM rate for US banner is around 75 cents, and those for interstitial is around $3.

  • CPM rate- The CPM rate for iOS ranges from 5 cents to USD 2.5, while that for Android tends to lie between 2 cents to USD 1.6.
  • Minimum Traffic Requirement- 
  • Payment Method- They pay on a NET 60-day basis, and the minimum payout threshold is $100. The payment options are Paypal and Wire Transfer.

8) Appodeal

appodeal

Appodeal is a programmatic ad mediation platform that gives publishers complete control of their inventory in a real-time bidding marketplace. The tools mediate between a number of top mobile ad networks like Facebook, Admob, Adcolony, Tapjoy, Vungle, Flurry, and others and choose the bids that offer the highest CPM rates and optimize on fills, conversions, and more. Also, the network handles the auto-refresh, its duration, and segment ads based on the audience’s geography. It is an intelligent ad mediation platform that is loved by developers as they see strong CPMs

  • Minimum Traffic Requirement- No minimum traffic is required.
  • Payment Method- They pay on a NET 30-day basis, and the minimum payout threshold is $100. The payment options are Paypal and Wire Transfer.

9) Iron Source

iron Source

As they said, “Built for developers, by developers, our platform is designed to give you everything you need for your app to succeed. From monetization to marketing and engagement, we’ll take care of the heavy lifting so that you can focus on building great apps.”Iron Source is a mobile mediation network that has a good presence a number of countries. Their CPM rates for Rewarded video ads are pretty good and consistent averaging $14+ for US traffic.

  • CPM rate-  $14 for US traffic
  • Payment Method- PayPal, Wire, ACH, and eCheck
Ezoic banner

Irrespective of using Admob or not, there are a number of popular mobile ad networks, and this list can help you monetize your app in a better way. Suppose you’re already using a mediation platform. In that case, we suggest you try Appodeal since it has been a well-recognized mediation platform, and developers have seen consistent revenue increases using this network. Also, make sure you implement the rewarded video ad formats since they have the highest CPM rates. We hope this list of Admob alternatives was helpful and wish you all the best in your app monetization strategy! Looking forward to seeing you again! Until then, Tada!

Also Read:  Unity Ads CPM Rates 2022

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Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

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