10 Best Openx Alternatives and Competitors List of 2018

The expanse of advertisements has made its effects far fetching and more impactful. With that, advertising has also increased and so has the number of ad servers. Ad servers are web-based tools that advertisers, networks, and publishers make use of to assist ad management, and trafficking, and campaign management. It also provides detailed reports about the ads served on the website. Of many ad servers, one of the best is- OpenX. OpenX is a programmatic advertising technology company. It has created an integrated technology platform that has conglomerated ad server and real-time bidding exchange with a standard supply-side platform that ensures the real high time value for any trade. It has a variety of options of revenue model that one can select from. One of those is where the Publisher earns a specific percent of the revenue, and here, the percentage has to be specified too. Another one is where the Publisher earns a fixed CPM that is guaranteed. The third one is where the Publisher earns a fixed CPM with a 100% fill. However, if a revenue model is not chosen, the default model is publisher revenue spit of 100%. OpenX has the minimum payout threshold of $100 and if the publisher has earned less than the given amount, the monthly earning is transferred to next month until the given amount is reached. Though its features make it one of the best and exceptionally competent, there are other servers that can also replace it work fully, in place of it.

10 Best Free Openx Alternatives and Competitors List of 2018 

Take a look at some of the best Openx alternatives which are currently available in the market to help you get started with ad serving and complete yield management.

1) Google DFP (now Ads Manager)

DFP popularly called Google Dart, run by Google that is an advertisement software as a service application. Other than the features of the ad server, it also manages the sales process of online ads through the publisher’s dedicated sales team. DFP Small Business helps growing publishers sell, schedule, deliver, and measure all of their digital inventory, free of cost and it has no minimum traffic requirement. Though for that, a Google account and a prior AdSense account is necessary. Contrasting that is DFP Premium that has the minimum traffic requirement of 90 million ad impressions per month. There is a flat pricing for DFP Premium publishers which amounts to about $10,000 monthly and the Publishers making use of DFP Small, it is free.



  • Pricing- CPM tiered pricing which is free up to 90 million impressions for publishers
  • Features- Complete yield management platform and ad serving suite with the possibility to integrate with Ad Exchange to monetize remnant traffic.
  • Ad Formats- Standard banners, native ads, video, interstitial and mobile formats

2) Revive

Revive Adserver is an open source advertising, licensed under GNU General Public License and features an integrated banner management interface and tracking system to gather statistics. It enables administrators to rotate banners from both in-house advertising campaigns and pair or third party sources, such as AdSense. It renders standard banner rotation, click tracking, zone-based ad selection, zone-based campaign targeting, direct ad selection, ad targeting, ad capping and support for Adobe Flash banners. Revive provides its users with a plethora of ad formats to select from. It has IAB Side Kick Ads, IAB Pushdown Ads, IAB Mobile Filmstrip Banners and more. It majorly provides excellent Native Ads, Pop-Under Ads, and 360 Ads. Revive is completely free to use and the Admin has the privilege to set the Publisher’s share of percentage.

  • Pricing- Free to Use
  • Features- Ad serving suite that can be used to create an ad network as well.
  • Ad Formats- Standard banners, native ads, video, interstitial and mobile formats

3) AppNexus

AppNexus is a multinational technology company with a cloud based software platform that enables and optimizes programmatic online advertising. Other than that, it offers infrastructure for online auction and technology for data management, optimization, financial clearing and support for advertising campaigns that have been directly negotiated with. It has also integrated with ad sources like DFP. AppNexus’s Revenue Share Model that has an 8.5% revenue split. AppNexus has protected its payments and earnings report well and has kept it away from all of the sites.


  • Pricing- CPM tiered pricing with a seat cost
  • Features- Complete yield management platform and ad serving suite with the possibility to integrate with leading DSPs, Exchanges
  • Ad Formats- Standard banners, native ads, video, interstitial and mobile formats

4) AdZerk

Despite being recently developed, this ad server has not only become very popular but has also been working very efficiently. It is often regarded as one of the fastest ad servers in the market and has even gained enough recognition to the well-established ad servers. It has definitely managed to make its mark because of its distinguished features that allows one to upvote and downvote an advertisement. Its plan starts at $1000 for 10 million impressions. Additional impressions, here, cost $0.02 per thousand impressions. It also offers a free 30-day trial and consultation with interested users.


  • Pricing- CPM tiered pricing which is cost effective and the APIs allow you to get started within weeks
  • Features- API driven, fast and reliable ad serving suite for publishers.
  • Ad Formats- Standard banners, native ads, video, interstitial and mobile formats

5) Zedo

Not many ad servers have accomplished a good set of goals and managed to stay at the peak position for long. But Zedo despite having been established in 1999 and acquiring the top position, has managed to stay up there. It provides exceptional ad trafficking, tracking, and ad serving. It has easy to use templates, customizable advanced control for advanced and new users, standard impression and clicks tracking, rich media ads, standard banner and many other options and services that make it one of the best servers.


  • Pricing- CPM tiered pricing
  • Features- Complete yield management platform and ad serving suite
  • Ad Formats- Standard banners, native ads, video, interstitial and mobile formats

6) AdTech

Taking pride in having beaten Zedo in terms of experience in the market, AdTech is a digital marketing company that retails products to manage, serve and evaluate online advertising campaigns. It has some of the splendid media management features in addition to one of the best ad server technologies that have the ability to enable visitors to use video advertising on the same platform. The cross-platform is one of the major strengths of AdTech that mostly caters to large publishers.

  • Pricing- CPM tiered pricing 
  • Features- Complete yield management platform and ad serving suite with the possibility to integrate with Ad Exchange to monetize remnant traffic.
  • Ad Formats- Standard banners, native ads, video, interstitial and mobile formats

7) AdButler

MTV, IBM, Microsoft, Hewlett Packard, Microsoft are all clients of AdButler, which in itself speaks volumes about the excellent services that AdButlers, a company that has been in the market for almost two decades. With a simple user interface and provision for real-time reporting, the server can support various ad types and can also support the custom ads. Through ticket system and phone, one can receive technical support. Its’ plan starts at $9.95 per month, that makes it convenient for low volume publishers.

  • Pricing- Tiered CPM pricing which starts at $9.95 per month
  • Features- Complete ad serving suite for publishers
  • Ad Formats- All standard banner formats, native ads, video, interstitial and mobile formats

8) Epom

A leading ad server, Epom, targets mainly ad networks but works just fine for publishers and advertisers. The customizable white label software across 50 built-in ad formats offered by the server is one of the key characteristics that make it as widely used. It allows the selling of unsold ad inventory and provides technical support at all times. The interface too integrates smoothly with third-party platforms. The plan starts at $250 per month.

  • Pricing- High volume plans for publishers which are CPM priced. 
  • Features- Complete yield management platform and ad serving suite with the possibility to integrate with Epom Ad Exchange to monetize remnant traffic.
  • Ad Formats- Standard banners, native ads, video, interstitial and mobile formats

9) AdColt

Well suited for both large and small publishers, adColt, comparatively is a small player in the ad-tech industry but still renders a wide variety of ad formats and some real-time reporting tools. One of the most advanced and special features of it is that it detects the click frauds that helps publishers save money. Though there are major setbacks like it does not integrate with third-party platforms and the user- interface is only in English. The flat pricing is of 0.02 CPM that remains constant.

  • Pricing- CPM tiered pricing 
  • Features- Complete ad serving suite
  • Ad Formats- Standard banners, native ads, video, interstitial and mobile formats

10) AdMixer

A full-scale ad platform that combines the delivery of different ad formats like display, video, rich media, and others, with a global presence that has made over 20k+ publishers work with them, AdMixer certainly is one of the bests in the market. With a holistic approach, it implements monetization strategies through a wide range of integration and partnerships.

  • Pricing- CPM tiered pricing which starts at USD 95 and is also free to use. 
  • Features- Complete ad serving suite with the option to fallback to Admixer SSP for remnant impressions. High impact ad formats available.
  • Ad Formats- Standard banners, native ads, video, interstitial, mobile formats, out of a page and high impact ad formats.

These ad serving solutions are the perfect Openx alternatives and choosing the appropriate one depends on your custom requirements. Most of these ad servers are around in business for years and can be easily relied on. If you’ve experience working with any of these ad servers and wish to share a pro tip, do let us know in the comments section.

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