Earnify Review 2018- Native Ad Network for Publishers

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Earnify is a leading programmatic native advertising platform that help advertisers and marketers promote their products across a network of premium publisher sites via OpenRTB. The network currently hosts more than 800 active advertisers and has over 9000 campaigns running. According to Earnify, last month it has served 372 Billion bid request across its network of publisher sites. From a publisher point of view, Earnify is one of the best native ad network if you’ve a niche that works well with its campaigns and advertiser base. It is said to perform better that AdSense for certain publishers mainly due to the niche of their websites. Earnify runs on a cost per click model with the soul of a CPA. This means that publishers will be paid on cost per click and the CPC value will only continue to remain high if the clicks/visitors from the publisher site are actually converting for the advertiser. If not, then the CPC would gradually decrease dramatically, leading to low overall earnings for publishers. In this article we are going to do a detailed Earnify review and how publishers can earn from this network.

Earnify for Advertisers

Earnify is connected to all major leading SSPs, thereby allowing you to amplify your campaign easily and effectively. You can promote your content through multiple native supply partners consisting of 5000+ premium publishers including CNN, Mashable, Time, People, Venture Beat, etc. across all native. As an advertiser, you have access to a robust set of tools to ensure your campaigns are reached to the right people, at the right time and are providing the necessary ROI for you.

  • Superior Targeting- Earnify state of the art technology ensures your campaign will only be delivered to potential customers, increasing your conversion rate and ROI.
  • Transparent In depth Analytics- Earnify’s platform is completely transparent, meaning that you will be able to see which websites you are bidding on in real-time, in the time zone of your choice.
  • Conversion Optimization- By utilizing our conversion tracking technology, Earnify’s system will automatically start to favor publishers generating the most leads for you.
  • Fraud Prevention- Every single click and impression are scanned by multiple fraud prevention technologies to ensure you are only ever bidding on quality traffic.

It is important for publishers to know that Earnify uses the conversion optimization technology that ensures maximum ROI for advertisers. So, if your traffic is not converting, either you will be seeing over CPC rates and lower CPM rates or your account manager may get in touch with you and inform that your traffic is not performing well for their advertiser base. However, since there are thousands of campaigns running, this would take at least a few 100,000 impressions to finalize.

Earnify for Publishers

As a publisher you can use Earnify to increase your native advertising revenue. The network is known to be one of the strongest in Europe with a number of advertisers completing for premium traffic. Thus you can make good revenue from Earnify if your website is on product related topics. Also, their base of advertisers is gradually increasing for Asian traffic and thus we recommend Earnify even if you have Asian traffic.

If you have good volume of traffic, it is always advised that you get in touch with their account manager or support executive and get the best campaigns from them at premium rates. Although this is unlikely for normal webmasters, but if you have some niche traffic that can convert well for them, you are good to go.  

Benefits for Publishers on Joining Earnify

Publishers are benefited with the following once they join Earnify native ad network.

  • Consistent high fill rates across EU and tier one traffic along with good fill for Asian traffic.
  • Attractive CPM rates across all geography and high converting traffic.
  • Enjoy scheduled payouts every month.
  • Dedicated support and account manager who can get in touch with you to discuss things further.

Earnify Dashboard Overview

We always suggest you try new ad networks to see the scope and potential of your traffic. You be earning a CPC of 3 cents with one ad network while switching to another might give you a CPC of 6 cents. That is almost double of your overall earnings. Since it is very difficult to guess which network works well because everything comes down to campaigns and converting traffic in the ad tech world, and thus, constant optimization and testing is the way forward for publishers and website owners.

Earnify Dashboard

Since Earnify is a reputable native ad network, lets go ahead and sign up with this ad network. Go to Earnify using this link and you’ll get 5% additional of your regular earnify earnings. Now, click on the register button on the top and fill the following details. You can either opt as a publisher & advertiser or choose “I want to monetize my site” option and signup with Earnify. You will be receiving a confirmation and an activation mail after this and will be prompted to login to their dashboard. Once logged in, on the left sidebar, you can see the publisher menu. Here is a screenshot attached to give you an idea of Earnify’s dashboard.

Earnify Ad Formats

Earnify provides two ad formats to its publishers- native widget ad units, exit overlay units. The exit overlay units runs on user intent and gets displayed when an user happens to exit your browser. These high impact ad formats can perform really well if you’ve high converting traffic on your website.

Earnify Publisher Requirements

Publishers who are looking to place Earnify widget on their website needs to have content which is family friendly and advertiser complaint. You need to have at least 500,000 page views per month to be eligible to run Earnify widget ads. This is the minimum traffic requirement necessary for publishers to get started with Earnify. Additionally, Earnify can reject your website if it contains the following.

  •   sites with 5+ banners and pops on a single page
  •   Adult, pornographic content
  •   Alcohol
  •   Adware/Malware
  •   Violence
  •   Hate speech, offensive language
  •   Illegal downloads (piracy)
  •   Illegal drugs
  •   Anything illegal activities whatsoever

Also, you should be the owner of the website or have written permission to represent the website on behalf of the publisher.

Earnify CPM Rates 2018

The CPM rates offered by Earnify are competitive and matches with industry giants. It is said to beat AdSense on certain niches. Earnify can offer you high CPM rates on product centric blogs with primary traffic coming from Europe and parts of America.

The CPM rates with Earnify will not be consistent but most like to be good. Since the revenue comes from conversions, you will see erratic CPM rates. On some days, the CPM rates can be quite high, and on other days, the CPM rates can be jaw dropping. With Earnify, you should take a look at the overall CPM rate which is a good parameter to review. I would suggest you stick with Earnify for at least a weeks time to see how your Earnify widget is performing.

According to publisher feedbacks, Earnify can make almost 40% of what adsense is making for your website but again they work on CPA mode and not on CPC mode. Thus, you will only be getting paid if your traffic is able to bring out conversions for them.

Publishers have reported that the first few days with Earnify is good any gradually the rates go down and the learning curve will slowly optimize itself based on your traffic. You can expect the Earnify widget CPM to be anywhere around USD 1-3. So, if you’re running 2 Earnify widgets per website, you can make anywhere around USD 2-6. The rates will vary based on the niche, traffic, and conversions. Since it is a CPA based network, making an exact guess would be difficult. There will be sites that are earning anywhere around 30 cents while there will be sites which are earning way above $5 in page CPM. It’s all comes down to testing your traffic and optimizing it for high CTR and conversions.

Earnify Payment Proof

Earnify is pretty consistent in making payments on time and there hasn’t been any report of non payment from the publisher’s end. However, there has been instances where publisher accounts are freezed due to the fact that the traffic was not converting. Apart from that, there haven’t been any payment issues with Earnify.

Earnify Payout Information

Earnify use Payoneer to pay all its publishers. If you’re a first time Payoneer user, you need to signup to get started with the Payment. The minimum payout is USD 20 and the payment is made NET 30 days. This means if you earn at least $20 for the month of February, you will be receiving your payment by the end of March. The low minimum threshold allows publishers to encash their earnings faster, and enable them to focus on quality content creation.


We recommend Earnify to publishers who have a good volume of US, UK, EU, and Canadian traffic. If your site is not on an AdSense approved niche, or if your website is rejected by AdSense, Earnify stands as a good alternative to monetize your traffic and gain good revenue. Well, a lot depends on niche when it comes to Earnify, so you should definitely check them out if your site is having 500,000 page views a more. I would like to mention that you need to have google analytics installed on your website and sites need to be added via Google Analytics for approval process. Since their approval takes time, please wait for 3-4 business days, and if not approved, kindly create a support ticket for the same to speed up the approval process. We hope our Earnify review has been helpful.

iZooto (Blognife Recommended)

iZooto allows publishers to tap into web push notifications for driving traffic and monetization using native content ads. Unlike conventional display ads, native content ads served on push notifications attract CTR’s up to 2% – 3%. Publishers working with iZooto are now able to generate 15-20% of their traffic using push notifications and increase their revenue by 15%. As a publisher you can subscribe to iZooto’s Monetization plan which allows you to use use the product for free of cost and also helps you monetize push notifications. iZooto helps you in monetizing push notification inventory using native ads. iZooto has partnered with leading Ad-networks and exchanges including the likes of Taboola, Pubmatic, RevContent to name a few. The modus operandi is simple –

  1. iZooto sources contextually relevant ad from it’s Ad network partners.
  2. These native ads are delivered via notifications to your subscribers.
  3. iZooto operates on a CPC model and when your subscribers click on these ads, you earn revenue.

2 native content ads are pushed to subscribers. At an average CPC of 10 cents, publisher in US could potentially start generating upto $1,000 per month in just a quarter. Check out this detailed calculator that will help you estimate your earning potential.

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Earnify- Native Ad Network

Earnify is a leading programmatic native advertising platform that help advertisers and marketers promote their products across a network of premium publisher sites via OpenRTB.

Blognife's Recommended Monetization Partners:

Blognife's Recommended Toolkit for Bloggers and Publishers:

Our optimization strategies have helped publishers increase 30-50% of their ad revenue. You can increase your display, video, native and push monetization ad revenue by booking a consultation with me. This limited time $300 consultation would include suggestions on how you can increase your overall website revenue significantly. You can also outsource your Ad Ops to us and focus on content building.  Skype contact: ronniedey

Note: We have launched our Android app. Download the app now and get the latest information on adtech, publisher monetization tips, and revenue uplift.

7 Total Score
Overall Review: Good

Earnify is a performance ad widget that offers

User Rating: Be the first one!

Works as an ad optimization specialist helping publishers increase their ad revenue in display, video, native, and high impact ad formats. You can contact him on skype (skype id: ronniedey) to increase your ad revenue immediately or hire him for a consultation. If you're an ad network owner, do get in touch for sponsored reviews.

1 Comment
  1. earnify is a big big SCAM!! blocked my account as an advertiser with 60usd inside and took over 15usd in fraud clicks says they will refund my money, both the fraud clicks and remaining balance of 60usd but never did. If earnify can do this to an advertiser..my own money imagine what they will do to a publisher

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