As publishers, we are always on the lookout for ways to attract more and more attention. In this regard, native advertising has proved to be a boon for marketers and brand advertisers as recent studies have shown that native ad networks draw up to 60% more traffic compared to traditional advertising. This advertising technology has managed to tread the fine line between profitability and user experience. AdNow, established in 2014, is a widget-based native advertising network with a network of over 150,000 publishers and 4 billion monthly impressions in just a little more than 2 years. MGID is one of the oldest advertising networks around and enjoys a huge global market share, with some of the top international publishers and advertisers across its network.
In this article, we’ll do a comparative study of these ad networks and try to figure out which network is more suited to monetize your website or blog.
AdNow vs MGID: Minimum Traffic Requirement
AdNow is not very stringent in its approval process. It does not require any specific traffic from its publishers and accepts any website with a minimum daily traffic. All websites get approved manually. AdNow does not impose a lot of constraints on its publishers, but they do need to have quality content in order to gain more traffic.
The criteria to get started with MGID are flexible, with publishers requiring 10,000 page views per day or 300,000 page views per month on their websites. MGID does not accept websites with adult content.
Both the websites take a day or two to either accept or decline a website.
In the AdNow network, publishers are paid on the basis of impressions. There is also a way to generate more revenue through the AdNow referral program. If a publisher refers others to join the network, when the websites are accepted the publisher receives 5% of the total revenue on a weekly basis.
Unfortunately, nothing valid is known about MGID’s revenue share percentage as of now. We will update this article once more information is available.
AdNow vs MGID : Ad Quality
One downside of the AdNow network is the poor quality of its ads. There is barely any diversity in the creatives and nature of the ads, with most of them being product-based and related to the health niche.
Nothing better can be said about MGID when it comes to the ad quality. MGID advertisers are mostly from Russia, Africa and parts of South America and most ads from this network are product or affiliate based.
AdNow vs MGID : Publisher List
AdNow, although a comparatively new ad network, has managed to get Amazon, eBay, PeerFly and others on its publisher list.
Blinkbox, Tradedoubler, snakkle and Organic Authority are some of the many quality publishers partnering with MGID.
AdNow vs MGID : CPM and RPM rates
We have seen Adnow perform well for EU traffic. Adnow CPC rates are particularly high across the whole of Europe. The data represented here primarily refers to traffic across South Asia and India.
The CTR of a publisher in the AdNow network depends on the theme, slot and country of the website, the expected range being 2 to 3%. The eCPM is about 40 cents and can vary from $0.1 to $2, depending on the country.
The CPM rates of MGID are in the range of 1 to 5 cents, which increases for tier-1 traffic. News and viral sites have the highest CTR with an average RPM of USD 1. Publishers, who are more interested in displaying advertisements than generating leads or sales, generate an average RPM of USD 1 to 3, with no cap.
AdNow vs MGID : Payments and Earnings Report
Adnow is pretty regular with their payments. However, at times you may see a little delay in their payments due to internal issues. I have been paid almost after 2 months and was notified that my account was going through the review. There has also been issues raised by publishers for non-payment and account closure.
AdNow pays publishers on a NET 7 basis once they reach a minimum payout threshold of $20. Payment is made through different payment options such as PayPal, Wire Transfer, WebMoney and others. But the payment withdrawal process is allegedly not very smooth. AdNow also provides publishers a minutely detailed statistics report of their performance in real time.
MGID pays publishers according to a 30-day cycle through PayPal and Wire Transfer, once they manage to attain USD 100 in payable earnings. News and viral websites benefit the most from MGID advertisements.
AdNow has proved to be a safe native ad platform and has managed to amass publishers from as many as 107 countries with features such as weekly payments, multilingual support and smooth customization of widgets. AdNow can be the go-to network for publishers who won’t get accepted by the bigger native ad networks such as Taboola, Outbrain and RevContent. MGID is a seasoned player in the industry and has managed to retain its market share while many other ad networks have shut down after a few years of operation. However, MGID needs to capitalize on its advertiser segment in certain geographies. Also, both of these native ad networks must work on the quality of their ads if they want to grow. Native advertising is here to stay and publishers and advertisers look forward to both these ad networks to improve their services and be great alternatives to the bigger networks for smaller businesses and medium-sized publishers. So, let’s get started with Adnow.
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