Chitika CPM Rates 2020

Ad networks like Chitika work better when the traffic is generated from the search engine. Chitika is one of the popular alternatives to AdSense and has a low minimum payout threshold. Specifically, if a blog or website has less traffic, this network will act like a premium ad network and will show quality relevant ad. This discussion of Chitika CPM Rates 2017, its earning model, and its payment and earning report will help you to decide if it is the right network to help monetize your website.

Brief of the Company

Chitika is an eminent display advertising network which renders its services to both advertisers and publishers. It displays online advertisements in the form of audio, images, and video through rich media or banner ads. It helps businesses to directly communicate their brand image and advertising message to customers. It serves thousands of advertisements around the world and has a huge customer base all around the world. It is one of the most credible and worthy alternatives for Google AdSense. The advertisements offered by Chitika get targeted by search and is effective in offering relevant ads in web pages. The network also displays ads on mobiles. Chitika is an excellent way to monetize a website or a blog. The publisher can generate revenue every time a visitor clicks on the Ads. It also offers its publishers a number of ad types and formats to choose from and could be used in conjugation with other ad networks to gain a better return on investment.

There is no minimum traffic requirement to join the network. There is also no publisher language requirement. For websites using languages other than English, a prior written consent from the network is needed.

Ad Unit Types

Chitika allows both publishers and advertisers to easily incorporate display advertising into their overall business plans. It also takes context into account which helps advertisements to match up with websites promoting similar content. The network provides several display advertising options to choose from which include display/text ad units, list units, and mobile ads.

Ad units of the following sizes are available : 550×250, 500×250, 728×90, 120×600, 160×600, 468×250, 468×180, 468×120, 468×90, 468×60, 550×120, 550×90, 450×90, 430×90, 400×90, 300×250, 300×150, 300×125, 300×70, 250×250, 200×200, 160×160, 336×280, 336×160, 334×100.

Creating an ad unit with Chitika can be easily done by following the steps given below.

  1. Select “Code Creator” from under the “Ad Setup” menu in the publisher control panel.
  2. Various ad options including the color of the links, text, background, and border can be selected from the next page.
  3. Ad unit size, type, and tracking channel can also be selected.  

Chitika includes a feature which allows publishers to create a custom channel which allows tracking individual ad performance. The ads get implemented using HTML and Javascript. WordPress plugin is also provided.

Earning Model

Publishers earn using a Cost-Per-Click (CPC) model, that is, based on the number of clicks on the advertisement from the traffic of the website. If the CPC is USD 5, it means that every time someone clicks on the ad, the advertiser pays Chitika that amount of money. It uses display and in-line text forms of advertising.

CPM Rates for 2017

Chitika tends to get a lower fill rate, CPM and CPC rate compared to other ad networks. The network is better suitable for the traffic generating from USA and Canada. The earning per click rate is also quite low. Chitika’s advertisements are based on what’s typed into the search engine by the user rather than from the site’s content. Thus, it leads to such ads being shown which are not guaranteed to be relevant to the user. This leads to low CPM rates usually in the range of a few cents to USD 3 per 1000 ad impressions. The CPC rates vary between 3 to 50 cents per click.

Payment Proof and Earnings Report

Chitika mostly serves search targeted ads and the income generated by publishers, per click, depending on what the advertiser offers. Payment can be taken out on a NET 30 schedule. The minimum payout threshold for payment through PayPal is USD 10 and through cheque is USD 50. Technical or related niche websites tend to earn lower revenues while niches such as music, shopping, review, or entertainment tend to earn higher revenues. Chitika also has a referral program.

Chitika supports a thorough and informative reporting. It is one of the best things about the network. Publishers can create customer reports for any date range. The results can be grouped by date, month, channel, or channel and date. The reports can also be saved to the Saved Reports section for easy access at a later date.


Chitika is often considered as an alternative to AdSense due to its similar look. Most publishers and advertisers actually use the network as a supplement to AdSense. Chitika has an extremely easy to use control panel and includes a robust reporting system. The major negatives are low fill rate and ad relevancy issues. But that being said, from this discussion of Chitika CPM Rates 2017, its earning model, and payments and earnings report, it is one of the better AdSense alternatives available in the market.

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Chitika is one of the reliable ad networks that can effectively monetize US and Canadian traffic

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He is known to helping publishers increase their ad revenue in display, video, native, and high impact ad formats. He has helped publishers increase their overall ad revenue by over 50-100% from ad optimization strategies. You can contact him on skype (skype id: ronniedey) to increase your ad revenue immediately or hire him for a consultation. If you're an ad network owner, you can get in touch for sponsored reviews to be published on Blognife. Additionally, he also write for websites like,, to name a few.