AdSense is a well known digital advertising platform. With the increase in digitization, newer networks are coming forth. In this article, we are going to focus on one such network – PopAds. It is a premium pop-under advertising network. It provides high CPM rates, fast payments, and very responsive support. It is an AdSense alternative for publishers who are turned down by AdSense or have websites which are not eligible for monetization via AdSense.
AdSense vs PopAds: Minimum Traffic Requirement
There is no minimum traffic requirement for becoming an AdSense publisher. The only condition is that substantial content related to advertisements has to be frequently posted on your website.
PopAds does not have any minimum traffic requirement. All types of niche websites are granted approval into its network within a few hours.
AdSense vs PopAds: Revenue Share Percentage
If AdSense is used to display content advertisements, the publishers get 68% of the revenue. If it is used for search, the revenue shared with the publishers is 51%. The rest of the share is kept by Google in connection with the service provided. The percentages do not change with demographics.
There is no information about the revenue share percentage of PopAds. They haven’t made the information public.
AdSense vs PopAds: Ad Quality
PopAds is a significant competitor in the digital advertising sector. It displays high-quality content-driven advertisements that increase conversion rate and hence, also increase the earnings of the publishers. It provides the freedom to publishers to only show the pop ads of their choice. That means if you don’t want to show any specific type of pop ads on your website, then you can turn them off anytime and it will replace them with some other ads.
AdSense vs PopAds: Publisher List
PopAds is one of the best pop-under ads network and has a large number of publishers – mostly from the entertainment sector.
AdSense vs PopAds: CPM and RPM Rates
The CPM rates for Google AdSense is quite high. It can be anywhere in the range of USD 1 to 3. The average RPM is about USD 5 to 10 for broad niches and up to USD 100 for competitive niches with high CPC.
PopAds have a CPM rate in the range of USD 2, which is a reasonable rate for the publishers involved. It not only offers high CPM rates but also provides a 100% fill rate. It has to be mentioned the CPM rates are dynamic in nature and depend on many factors like the visitor’s country, the website quality, niche and even day of the week and time of the day. Since PopAds is a prevalent pop-under advertising network, it has lots of worldwide advertisers. This high quantity of global advertisers let PopAds to provide high CPM rates and 100% fill rate to publishers.
AdSense vs PopAds: Payments and Earnings Report
AdSense follows a monthly payment cycle where the earnings are collected over a month. At the beginning of the following month, the profits get finalized and are posted to the balance. The minimum payout threshold for AdSense is USD 10. There are various payment options available which include transfer through a check, EFT, Western Union, and Rapida.
Publishers need to have USD 10 in their PopAd account before they can make any withdrawals. The payment can be taken after any period. The network does not impose any timeframe on the publishers. Payments are made through PayPal, Payza, Payoneer and Bank Wire transfers.
AdSense is a tried and tested platform for advertising. As we can see from this comparison of AdSense vs PopAds, the latter is one of the best alternatives to the former. It has a good CPM rate and has no time impositions on money withdrawal. However, some viewers may not be very comfortable with pop-under advertisements. With the recent Chrome update, Google is blocking obtrusive ads, and pop-under ads are a part of these. However, many companies like Popads have come up with ads which are in sync with better ads policy and thus can be monetizable.
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