MGID vs AdSense- CPM Rates, Payments and Earning Reports

Last updated on July 19th, 2022 at 07:53 pm

Native advertising is an online form of advertising which matches the form and function of the platform upon which it appears. It is produced by an advertiser with the specific intent to promote a product. Recent times has seen exponential growth in the native ad network sector. AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. MGID offers native advertising solutions. This network provides solutions for both advertisers and publishers.

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Today we’ll do a comparative study of these two ad networks – MGID vs AdSense with a particular focus on their minimum traffic requirement, revenue share percentage, advertisement quality, RPM rate, and their earnings.

MGID vs AdSense: Minimum Traffic Requirement

MGID has a flexible minimum traffic requirement. Anyone with around 10,000 page views per month or 300,000 monthly page views on their website can get approval. A dedicated account manager is also assigned to help with all the queries and guide with the setup.

AdSense does not have any minimum traffic requirement, but it does need frequent substantial content related to advertisements to be posted on your website.

MGID vs AdSense: Revenue Share Percentage

There is no available information regarding MGID’s revenue share percentage. We hope to provide an update on the subject once we’ve more info.

For displaying advertisements using AdSense for content, the publishers receive 68% of the revenue recognized by Google in connection with the service. Using AdSense for search, the publishers receive 51% of the revenue recognized by Google. The rest of the share goes to Google. These percentages are consistent, regardless of a publisher’s geographic location and are not in any way averaged between publishers.

MGID vs AdSense : Ad quality

The advertiser base of MGID is more in Russia, Africa and other parts of South America. It is somewhat weak in Asia, and therefore, it monetizes the entire ad revenue using low-quality ads.

Google AdSense has global reachability, and therefore, it monetizes the ad revenue using high-quality advertisements.

MGID vs AdSense: Publisher List

MGID accepts publishers like blinkbox, Tradedoubler, snakkle and Organic authority among much more who can promote content and offers from other quality publishers in their networks.

AdSense is used by a large number of companies globally. The top ones include Mashable, Times Network, HubPages, eBay and Virool, Inc among much more.

MGID vs AdSense : CPM and RPM Rates

The CPM provided by MGID is in the range of 1 to 5 cents, and it is much more for tier 1 traffic. MGID supports the highest CTR for news and viral sites, and these niches have an average ad RPM of USD 1. For publishers who are more interested in displaying advertisements rather than recirculating traffic, MGID reports an average RPM of USD 1 to 3, with no cap. Advertisements have a 100% worldwide fill rate and can be shown on all devices and locations.

The CPM rates for Google AdSense are quite high. It can be anywhere in the range of USD 1 to 3. The average RPM is about USD 5 to 10 for broad niches and up to USD 100 for competitive niches with high CPC.

MGID vs AdSense: Payments and Earnings Report

MGID pays its publishers once in 30 days after they’ve attained USD 100 in payable earnings. The network supports payment through PayPal and Wire Transfer. The network has shown excellent performance for news and viral websites, and thus, most of these sites can make good revenue with their advertisements.

AdSense also has a monthly payment cycle. The estimated earnings are accrued over a month, and then at the beginning of the following month, the profits are finalized and posted to the balance. The minimum payout threshold for AdSense is USD 10. There are various payment options available which include transfer through a check, EFT, Western Union, and Rapida.

Verdict
Native ads are the fastest-growing ad format currently and is estimated to overtake banner advertisement in the next few years. It makes online advertisements more engaging and provides a way of reaching a much larger audience. In this discussion of MGID vs AdSense, the latter is already a frontrunner in this sector with its organized structure. MGID need to make the quality of its ads much better to make its system more profitable for publishers and advertisers alike.

Abhishek Dey

I and my team research various ad networks and can help you increase your overall ad revenue; so you could rake in more greenbacks with the best monetization platforms. Tap into the power of the online publishing business with me. I am just a mail away, so reach out to me if you want to scale up your website revenue. mail: [email protected]