Native ads are growing to be one of the best performing ad types with high user engagements. Brands are using native ads to share their stories and connect with their audience. We have seen a growth in video advertising and native video advertising has also evolved as a key market segment in the ad tech industry.
In this post, we will talk about three ad networks which help publishers monetize their traffic by offering native video ads. The demand either comes from their own direct buyers or third partner ad networks or media agencies. eCPMs for native video ads tend to be high since most of these advertisers have huge budget and have agreed to pay good CPMs. As a publisher, it is important to choose the network which offers maximum yield for your traffic. Here are the recommended ad networks to monetize your website with native video ads
Monetize Your Website with Native Video Ads
1. VDO.AI (Blognife Recommended)
VDO.AI‘s native units are designed to be non-obtrusive and provide a seamless way for publishers to leverage the power of video. A lot of publishers see more revenue from a single VDO.AI unit compared to multiple banners and traditional native units. VDO.AI is headquartered in Mountain View, CA. With VDO.AI’s native video widget, you can see an increment of almost 50% of your regular earnings on sites which are typically known to perform well with video ads. The setup usually takes less than a day to get started go live once your site gets approved from the demand partners. Listed below are the benefits of joining VDO.AI
- See an additional revenue of almost 50% of your regular earnings
- One tag that sources the video demand from Google ADX, Appnexus, Sovrn, and other demand platforms.
- Generate higher CPMs from native video ads
- No player, video content or ad integration separately. Everything comes bundled in a simple js tag.
2. Zinc by Zedo
Zinc offers mid sized and premium publishers an opportunity to monetize their content with native video ads which rolls over anywhere in the mid of the content. This help publishers make higher revenue, in addition to their banner ads. Zinc has been working with many Asian publishers, helping them increase their ad dollars.
3. Native Video Solution from AdZouk
AdZouk is a Google Publishing Partner and has its own solutions for native ads and video ad serving. Although, I haven’t tried AdZouk, they seem to be offer native video ads to publishers to make additional revenue along with ADX ad tags. AdZouk offers a 1Tag solution for publishers to implement AdZouk’s products like video ads, native ads, banners etc, and start seeing high CPMs.
4. Native Video Ads by Teads.tv
Teads is one of the fastest growing ad tech company focusing on native video ads. They offer high CPMs since they have the best advertisers on board. The company has phenomenal presence in Europe and can effectively monetize your EU traffic. However, Teads.tv work with premium publishers having high quality traffic, so getting accepted might be a bit difficult.
The adtech is changing from real-time-bidding to programmatic buying. Native ads are still on a whirl and we’re looking forward to see a future together Programmatic+native. Definitely, native ads will continue to tap into user engagement in the coming days! You can take a took at our list of best video ad networks to help publishers monetize their video sites. Additionally, feel free to skim through myriad ad networks and choose the ones that are relevant to you!