TOK Media- Ad Network Review


A lot of unique monetization solutions are coming up which are focused on increasing engagement on site. Take the example of two such products we reviewed earlier: Carambola and CodeFuel. Both of them are designed to keep in mind UX and Engagement, and the monetization comes as a bonus. In today’s post, we are going to discuss about a similar network which tries to monetize publisher sites via social interaction. Yes, we are here talking about TOK Media, an innovative ad format which support monetization for your US traffic.


TOK is a unique, new social opinion platform offering networked polls and discussions originating on the TOK discussion site and distributed across the web. Publishers, advertisers and users all benefit from its engaging products.

tok-media-the-tok-opinion-platform



TOK’s Products

Desktop/Mobile Video Poll– A social opinion platform that brings monetized, automated video polls to your site. The video widget adds relevant automated polls and videos to your site with 100% fill rate and premium CPMs.




Tok Zone Network- TOK Zone discussions will soon be available for publishers, seamlessly integrating with sites in a variety of native formats. Interactive discussions, articles and videos networked across pages, properties and platforms create a highly engaging experience for users and additional revenue opportunities for publishers.

FAQs

  1. On which verticals doesTok-Mediaperform best – success is not due to vertical but due to advertiser demand, and this is very “campaign” oriented and dependent on whether the site is in demand in general.
  2. How the performance metrics are measure – we send reports where you can see the eCPM you earned.
  3. What is the median CPV across your network – very difficult to say – depends on site and whether there is the right profile and ad demand.  Can be almost nothing if it’s just a click farm and several dollars if there is high demand.
  4. Do you provide good targeting to any Geo location apart from US.  We can try the tag open and see what the results are.  Or you could put it in DFP (gives us more flexibility) – we work fine either way.

Minimum Traffic Requirement for Tok Media

As stated above, TOK can mostly fill your US inventory and one of the condition to be eligible for a publisher is a significant volume of US traffic. It is better if you have 2,00,000 US page views or more to get started with. On an average, you can expect to have a million views and plus.

CPM Rates and Earnings from TOK Media

CPM rates varies greatly based on the site, niche etc. I haven’t tried TOK Media yet, however, I am willing to give them a start. I shall update this section once I get my CPM reports. Well, you don’t need to wait for my review, you can get started with TOK immediately if you have good US traffic. Additionally, lifestyle, news and entertainment vertical seems to perform better with TOK Media.

Increase you programmatic display, video, and native ad revenue by booking a consultation with me. This limited time $150 consultation would include suggestions on how you can increase your website revenue. You will be getting two guides-- that can help you setup video ads which pays CPMs of USD 12 and above for tier 1 traffic and USD 5 and above for tier 2 traffic. Also you get a guide to setting up auto-refresh ad units (took me hours getting the code ready but it generates additional revenue. All these information would worth $2000 and above if you're going to learn by doing it yourself, plus there is a significant time cost involved as well. These steps, if implemented will guarantee least additional 50% revenue uplift on your blog or website. Since the slots are limited and I offer a one to one consultation, please book your preferred slot here. Do connect with me on my skype id:ronniedey. Looking forward to our 1-on-1 discussion to help assist in increasing your ad revenue.

7.5 Total Score
Overall Review: Good

Earn incremental revenue from TOK media

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Works as an ad optimization specialist helping publishers increase their ad revenue in display, video, native, and high impact ad formats. You can contact him on skype (skype id: ronniedey) to increase your ad revenue immediately or hire him for a consultation. If you're an ad network owner, do get in touch for sponsored reviews.

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