Ad Placement Optimization Tips for Increased AdSense Revenue


In this post, we’ll focus and discuss in-depth; the art of intelligent ad placement, ad unit performance analysis and how this can lead to an increase in AdSense revenue.


Ad Placement Optimization

Ad Placement Optimization

Choosing a High CTR WordPress Theme

If AdSense is your primary source of revenue, I think sticking to a AdSense theme that is performing good CTR wise is very crucial. Also, you should keep exploring the various new themes. Even a 15% increase in CTR due to theme change does help in increasing your overall AdSense revenue. So, if your AdSense revenue is doing around $100 a day, I sugguest you to at least test one good AdSense CTR optimized theme relevant to your niche in every quarter. Better if you can test two in each quarter.




While testing a theme, make sure you blend the text ads with the theme color and also use different font styles to see which performs better. This, although this not relevant to placement optimization, however, comes as a very crucial and base advice for success.

In-content ads placements



Top Header Ad unit Placement

Sidebar Ad unit Placement

A 300×600 or a 300×750 custom ad unit performs better on desktop traffic but on mobile, since the sidebar loads after the content area, this ad unit is pushed much below.

Create a experiment and test the 300×600 ad unit against the 300×750 ad unit and let Google optimize the traffic split. Run this experiment for at least 15-20 days or 6,00,000 impressions to gain a confidence. Then you may switch the the preferred ad unit based on the impression RPM.

 

Increase you programmatic display, video, and native ad revenue by booking a consultation with me. This limited time $150 consultation would include suggestions on how you can increase your website revenue. You will be getting two guides-- that can help you setup video ads which pays CPMs of USD 12 and above for tier 1 traffic and USD 5 and above for tier 2 traffic. Also you get a guide to setting up auto-refresh ad units (took me hours getting the code ready but it generates additional revenue. All these information would worth $2000 and above if you're going to learn by doing it yourself, plus there is a significant time cost involved as well. These steps, if implemented will guarantee least additional 50% revenue uplift on your blog or website. Since the slots are limited and I offer a one to one consultation, please book your preferred slot here. Do connect with me on my skype id:ronniedey. Looking forward to our 1-on-1 discussion to help assist in increasing your ad revenue.

Works as an ad optimization specialist helping publishers increase their ad revenue in display, video, native, and high impact ad formats. You can contact him on skype (skype id: ronniedey) to increase your ad revenue immediately or hire him for a consultation. If you're an ad network owner, do get in touch for sponsored reviews.

We will be happy to hear your thoughts

Leave a reply

%d bloggers like this: