Tag: dfp

Understanding website monetization is an art, science, and logic mixed into one. As I slowly understand the dynamics of media buying, it seems that ...

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Over the years, programmatic media buying as emerged and marketers have adopted to buying media with the use of fixed CPMs or CPC as their metric. ...

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If you reading this post, chances are high that you've your own ADX account or you're using a sub-ADX account from any Google Certified Partner. Before we ...

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Sometimes you’re required to create ad units in bulk in DFP when adding new sites. In this tutorial, we will see how publishers can create multiple ad units ...

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In the last two tutorials, we saw how you can create a video ad unit and a video ad line item in DFP. Now, we are left with the last step of uploading the ...

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With users alternating between a number of devices throughout the course of a day, ad servers find it a bit challenging to serve viewable ads across all ...

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DoubleClick for Publishers (DFP) is favoured by most publishers, because of its robust targeting tools and the widely customizable experience provided by the ...

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DoubleClick for Publishers (DFP) has come to be the most reliable ad server for millions of publishers across the world, chiefly due to its powerful targeting ...

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Large corporations, medium publishers, small businesses, small-time bloggers – the one thing that all of them have in common is that they make a considerable ...

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DoubleClick for Publishers(DFP) is a third-party ad serving platform that manages and optimizes the ad space of publishers in order to increase sales margin ...

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Introduction to DFP DoubleClick for Publishers(DFP) is an advanced advertising software owned by Google. This software can be run as an ad server that not ...

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DoubleClick for Publishers(DFP) is a Google-owned third party ad server. This ad serving platform boasts of a number of impressive features and has earned its ...

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DoubleClick for Publishers (DFP), formerly called Google Dart, is an ad server that helps publishers serve impressions to their websites. It also provides a ...

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DoubleClick for Publishers (DFP), formerly called Google Dart, is an ad server that helps publishers serve impressions to their websites. It also provides a ...

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DoubleClick for Publishers (DFP), formerly called Google Dart, is an ad server that help publishers serve impressions to their websites. It also provides a ...

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