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Mobile devices have taken over the world in the last decade or so. The devices, that were only seen as supplements to computers and laptops, have now slowly ...

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What is Traffic Arbitrage: Traffic arbitrage is a business model where you buy traffic at a lower cost and make money out of it buy ad placements. The ...

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DoubleClick for Publishers (DFP) is the most popular ad server in the world and most publishers rely on its services. The Google-owned third-party ad server ...

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Ad tech is a very dynamic industry and the changes in it occur pretty aggressively. There’s always a new technology or a new ad format waiting to jump into the ...

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Programmatic advertising has seen a meteoric rise over the last few years and is projected to drive nearly 84% of all display advertising in the US. ...

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Programmatic advertising has been growing by leaps and bounds since the last few years. This advertising technology has brought the much sought-after ...

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With programmatic ad spend growing at a record speed over the past few years, it is important for publishers to know the nitty-gritty of programmatic ...

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Google AdSense needs no introduction. There is no doubt about the impeccable services provided by AdSense, the largest and most sought-after ad network in the ...

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It can take beginners some time to get the hang of all the jargon that gets thrown around in the ad tech industry on a routine basis. The world of digital ...

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Ad exchanges have become a common factor in the selling and buying of display advertisements for a few years now. Now, ad exchanges have also forayed into the ...

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