Category: Digital Marketing
Top 10 Native Video Advertising Platforms

Top 10 Native Video Advertising Platforms

0

Video advertising has become an integral part of the marketing strategy of brands. A third of all the time people spend online is dedicated to watching videos. So, it is no ...

READ MORE +
Top 10 Best Demand-side Platforms

Top 10 Best Demand-side Platforms

0

Automation has made serious inroads into the world of digital advertising. The rise of programmatic advertising is the proof of that. Programmatic advertising has dominated the ...

READ MORE +
Google AdX vs Google DFP

Google AdX vs Google DFP

0

DoubleClick for Publishers (DFP) is the most popular ad server in the world and most publishers rely on its services. The Google-owned third-party ad server has more than proved ...

READ MORE +
Ad Server vs Ad Exchange

Ad Server vs Ad Exchange

0

Ad tech is a very dynamic industry and the changes in it occur pretty aggressively. There’s always a new technology or a new ad format waiting to jump into the fray. Publishers ...

READ MORE +
Ad Exchange vs SSP

Ad Exchange vs SSP

0

Programmatic advertising has seen a meteoric rise over the last few years and is projected to drive nearly 84% of all display advertising in the US. Programmatic advertising is ...

READ MORE +
Ad Exchange vs DSP

Ad Exchange vs DSP

0

Programmatic advertising has been growing by leaps and bounds since the last few years. This advertising technology has brought the much sought-after transparency in digital ...

READ MORE +
Open Exchange vs Private Exchange

Open Exchange vs Private Exchange

0

With programmatic ad spend growing at a record speed over the past few years, it is important for publishers to know the nitty-gritty of programmatic advertising for seamless ...

READ MORE +
Google Ad Exchange vs Google AdSense

Google Ad Exchange vs Google AdSense

0

Google AdSense needs no introduction. There is no doubt about the impeccable services provided by AdSense, the largest and most sought-after ad network in the world. It provides a ...

READ MORE +
Ad Network vs Ad Exchange

Ad Network vs Ad Exchange

0

It can take beginners some time to get the hang of all the jargon that gets thrown around in the ad tech industry on a routine basis. The world of digital advertising is an ...

READ MORE +
Top 7 Ad Exchanges for Publishers

Top 7 Ad Exchanges for Publishers

0

Ad tech is an extremely dynamic business that keeps on evolving with new technologies and ad formats jumping into the fray every other day. While ad networks operated the entire ...

READ MORE +