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Category: Digital Marketing
Ad Server vs Ad Exchange

Ad Server vs Ad Exchange

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Ad tech is a very dynamic industry and the changes in it occur pretty aggressively. There’s always a new technology or a new ad format waiting to jump into the fray. Publishers ...

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Ad Exchange vs SSP

Ad Exchange vs SSP

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Programmatic advertising has seen a meteoric rise over the last few years and is projected to drive nearly 84% of all display advertising in the US. Programmatic advertising is ...

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Ad Exchange vs DSP

Ad Exchange vs DSP

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Programmatic advertising has been growing by leaps and bounds since the last few years. This advertising technology has brought the much sought-after transparency in digital ...

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Open Exchange vs Private Exchange

Open Exchange vs Private Exchange

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With programmatic ad spend growing at a record speed over the past few years, it is important for publishers to know the nitty-gritty of programmatic advertising for seamless ...

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Google Ad Exchange vs Google AdSense

Google Ad Exchange vs Google AdSense

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Google AdSense needs no introduction. There is no doubt about the impeccable services provided by AdSense, the largest and most sought-after ad network in the world. It provides a ...

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Ad Network vs Ad Exchange

Ad Network vs Ad Exchange

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It can take beginners some time to get the hang of all the jargon that gets thrown around in the ad tech industry on a routine basis. The world of digital advertising is an ...

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Top 7 Ad Exchanges for Publishers

Top 7 Ad Exchanges for Publishers

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Ad tech is an extremely dynamic business that keeps on evolving with new technologies and ad formats jumping into the fray every other day. While ad networks operated the entire ...

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How to Increase Your Media.net Ad Revenue

How to Increase Your Media.net Ad Revenue

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Media.net is one of the largest adtech companies in the world. It is the second largest contextual ad network by revenue, ranking only after AdSense. Contextual advertising is a ...

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Native Ads vs Banner Ads

Native Ads vs Banner Ads

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In this day and age when digitization is the norm, online advertisements have been rightfully replacing traditional advertising formats such as billboards, newspaper ads, TV and ...

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10 Examples of Best Native Ads

10 Examples of Best Native Ads

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Recent studies have shown that native ads draw up to 60% more traffic compared to traditional digital ad formats. Native advertising has managed to tread the fine line between ...

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