Category: Digital Marketing

Video advertising has become an integral part of the marketing strategy of brands. A third of all the time people spend online is dedicated to watching videos. ...

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Automation has made serious inroads into the world of digital advertising. The rise of programmatic advertising is the proof of that. Programmatic advertising ...

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DoubleClick for Publishers (DFP) is the most popular ad server in the world and most publishers rely on its services. The Google-owned third-party ad server ...

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Ad tech is a very dynamic industry and the changes in it occur pretty aggressively. There’s always a new technology or a new ad format waiting to jump into the ...

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Programmatic advertising has seen a meteoric rise over the last few years and is projected to drive nearly 84% of all display advertising in the US. ...

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Programmatic advertising has been growing by leaps and bounds since the last few years. This advertising technology has brought the much sought-after ...

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With programmatic ad spend growing at a record speed over the past few years, it is important for publishers to know the nitty-gritty of programmatic ...

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Google AdSense needs no introduction. There is no doubt about the impeccable services provided by AdSense, the largest and most sought-after ad network in the ...

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It can take beginners some time to get the hang of all the jargon that gets thrown around in the ad tech industry on a routine basis. The world of digital ...

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Media.net is one of the largest adtech companies in the world. It is the second largest contextual ad network by revenue, ranking only after AdSense. ...

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In this day and age when digitization is the norm, online advertisements have been rightfully replacing traditional advertising formats such as billboards, ...

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Recent studies have shown that native ads draw up to 60% more traffic compared to traditional digital ad formats. Native advertising has managed to tread the ...

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