Category: DFP

Mobile Web Adhesion Banners are like small footer ads running across the bottom of the screen. These ads disappear as the users scroll down and reappear when ...

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A text ad is a text on a blog or website that is hyperlinked to a specific page on another website. Text ads have a huge advantage of blending into the content ...

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Creating an image ad takes much more effort, time and resources than creating a text link ad. Text ads are very effective as well. However, when it comes to ...

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In online marketing, geo-targeting is the practice of determining the geographical location of website visitors and delivering content to them, customized on ...

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In DoubleClick for Publishers (DFP), a publisher has to add the names of the advertisers from which it is running multiple ads. For each of these advertisers, ...

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Pop-under advertising, in the right niche, can be extremely lucrative for publishers as it can be an additional source of revenue apart from the standard ...

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Pop-under Image ads are image ads that open in a separate browser window under the main active window of the user. Pop-under advertising can be extremely ...

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An in-depth understanding of DFP is pivotal to the website monetization scheme of publishers, especially those who make a significant portion of their earnings ...

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DoubleClick for Publishers(DFP) is the most favoured ad serving platform and most beginners rely on the server’s services due to its user-friendly and hugely ...

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DoubleClick for Publishers (DFP) is the most popular ad server in the world and most publishers rely on its services. The third-party ad server has more than ...

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