Native advertising is fast becoming the go-to advertising technology for many as it is bridging the gap between brand publishing and banner adverts with its quality and scalability. Native advertising is a type of paid media in which the ads follow the form and function of the publisher websites; in this way, the user experience is supposedly not hampered and the ad technology manages to bring returns for both the publishers and advertisers. Banner ads often suffer from banner blindness; native advertising provides a feasible solution in the form of either an article or video, produced by an advertiser with the specific intent to promote a product. In this article, we have listed the top 15 native advertising platforms that bring in substantial returns for both publishers and advertisers.
Top 15 Native Advertising Companies
Outbrain is the best bet when it comes to monetizing a website in CPC model through sponsored content if the publisher has just the right quality of content. The network offers an RPM rate of 37 cents to USD 1.12 per thousand page views. It provides users to promote articles, videos, infographics, slideshows and other earned media. 80% of the world’s leading brands use Outbrain. Some of them are The Guardian, Washington Post, Men’s Health, Runner’s World. Outbrain supports high-quality content. Therefore all the advertisements in the Outbrain network are directly approved by the editorial team. Hence the ad quality is excellent providing a transparent viewing experience to all visitors. Outbrain is the best native platform for monetizing US traffic.
RevContent, which offers almost 250 billion recommendations per month, is a versatile platform for media brands and advertisers. RevContent has fast become the best performing native ad network with the highest CPM rates in the industry and other features such as support for different geographic, contextual and demographic channels. Having some of the top international content marketers like Forbes, CBS, Reuters, International Business Times in its publisher list only validates that. This network is fully compatible with AdSense which again is a big advantage. The average RPM for RevContent is around 44 cents. CPM rates can go as high as USD 3. While other ad networks take a cut of 50-40% of the advertiser’s earnings, RevContent’s 20% revenue share has made this more profit-oriented for both advertisers and publishers. RevContent is good at monetizing the US and global traffic.
Taboola is a native advertising platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, with USA Today, Business Insider, Chicago Tribune, and The Weather Channel. Taboola is the largest content marketing platform in the world and offers a 50% revenue share to publishers which is quite steep when compared to industry standards. The ads from Taboola are of high quality. This network has a strong regional advertiser base across the world which results in great variety in creatives and nature of the ads. Taboola has some of the biggest brands like Forbes, NY Times, TMZ and USA Today on its publisher list. Taboola is a PPC network where publishers only get paid for clicks. The RPM of a Taboola ad can up to $2 and more depending on the traffic quality and location. Taboola has a fill rate of almost 100%. Taboola monetizes global and Indian traffic very well.
Gemini is the native advertising product of the Yahoo! Bing network. We generally find the cost-per-clicks to be significantly lower on Gemini versus the other platforms. This makes sense as there is less competition on this newer platform. Gemini does offer mobile and tablet inventory for your search text ads with native ads being offered on all devices. A native ad may appear within a stream of content including the search engine results page on Yahoo.com. Basically, it is a way to blur the lines between online content and advertising that is less abrasive and to the consumer, feels like a more natural way to digest the information. Gemini typically monetizes US traffic.
MGID is one of the oldest advertising networks around and enjoys a huge global market share, with some of the top international publishers and advertisers across its network. Blinkbox, Tradedoubler, Snakkle and Organic Authority are some of the many quality publishers partnering with MGID. The CPM rates of MGID are in the range of 1 to 5 cents, which increases for tier-1 traffic. News and viral sites have the highest CTR with an average RPM of USD 1. MGID is a safe option for monetizing traffic from Asia and Latin America.
AdNow, established in 2014, is a widget-based native advertising network with a network of over 150,000 publishers and 4 billion monthly impressions in just a little more than 2 years. One downside of the AdNow network is the poor quality of its ads. There is barely any diversity in the creatives and nature of the ads, with most of them being product-based and related to the health niche. AdNow, although a comparatively new ad network, has managed to get Amazon, eBay, PeerFly and others on its publisher list. We have seen Adnow perform well for EU traffic. Adnow CPC rates are particularly high across the whole of Europe.AdNow is also good for monetizing traffic India and Thailand.
This is a very interesting native ad network. They analyze user behaviour and their ads are triggered on exit intent. Spoutable serves ads through its own and partner networks which include RevContent. It is a CPM-based digital ad network. The average eCPM that is earned by the publishers is in the range of 29 cents to 40 cents. If there is traffic coming from the tier 1 countries like the UK, USA, Canada, and Australia, then the rates obtained can be as high as USD 3. It works quite well for Asian traffic as well. Spoutable has a fill rate of almost 100% for most of the countries. They have an excellent support centre. They provide the publishers with easy installation, clean and responsive ads.
Disqus is a comment plugin available for websites and blogs. It places native ads tagged with the comments and revenue is generated when visitors click on those ads. It is the most popular comment plugin network and can see huge bursts of traffic. But as a native ad network, it lags behind many of the others in the industry. The CPM rates offered by Disqus are lower than that of Taboola and other networks and the viewership percentage is also not great due to its poor quality ads. The Disqus ads report an RPM of $0.30. Disqus is good at monetizing global traffic.
Sharethrough, which started out as a video ad company but has become focused on in-feed native ads, is trying to encourage better content with a new feature that actually scores the quality of ads. It’s not analyzing the content itself, but instead looking at factors that indicate whether or not people actually like it — views, clicks, social sentiment, and the relevance of the story to the current news and social media conversation. The company has a number of products that can help publishers and advertisers increase their overall revenue and ROI from native ads. Sharethrough is a mobile-first, content-driven platform for advertisers to engage users with quality content, combined natively to each site it lives on for publishers to convert into or express in the form of currency with premium ads while maintaining a high-quality user experience.
Adblade is the largest content-style ad platform on the internet and their ads are distinguished from native ads only by the ‘advertisement’ label in the corner. Adblade is the largest content-style ad platform on the internet and their ads are distinguished from native ads only by the ‘advertisement’ label in the corner. Adblade ads are displayed on some of the biggest content driven sites like Yahoo!, Esquire, BusinessWeek and Fox News. Adblade mostly offers 50 cents to $1 per click, depending on the vertical. The CPM rate is usually $2 on an average. CPA and CPM rates are lower for Asian traffic. Adblade also has a 100% fill rate for US traffic. So, AdBlade is one of the best native ad networks to monetize US traffic.
Google AdSense is considered to be the largest and best ad network by many. Google AdSense delivers very high-quality ads of all its brand advertisers across all its publishing networks. This is a huge factor that makes it a hard to beat the network. AdSense supports a variety of ad formats. AdSense has an unparalleled global reach and is used by everyone ranging from large companies, medium-sized businesses to small-time users. Mashable, Times Network, eBay, HubPages are a few of its top publishers. he average AdSense ad RPM lies in the range of USD 5 to 10 for a broad niche. In the case of competitive niches with greater CPC the rate is around a much higher USD 100. AdSense has a fill rate of 100%. he performance and eCPMs provided by Google AdSense are unmatched and getting started with it is not much of an issue either. This is the reason that AdSense has such a large network of almost 14 million websites.
Content.ad is one of the best native advertising networks. It provides content marketing services to online advertisers. Content.ad calculates the revenue on the basis of eCPM and eCPC advertising. It delivers higher rates for worldwide traffic. The RPM offered is in the range of 5 cents to USD 2. It has proven to be a source of steady earnings to its publishers with a good volume of tier one traffic. The platform works well for all types of niche websites because they have a good advertiser base in that segment. It offers a full 100% fill rate to its publishers. It has the potential of good traffic and works best for users coming in from Europe. It is advisable to use Content.ad along with Google AdSense to increase the revenue earnings.
Gravity is a content recommendation engine backed by the AOL network and has some of the biggest publishers like about.com, Huffington post etc. Gravity is one among the world’s most advanced personalization company. Using its branded Interest Graph, Gravity semantically understands each user’s individual interests, estimates the strength of those accessories over time and returns recommendations designed to optimize engagement and user experience. This native ad platform is best suited for monetization of US traffic.
Native ads claim to be a premium native advertising network, which can be run along with AdSense. They have a moderated approval process and responds to your approval status within 12 hours. While I haven’t tried this network, I have heard in the comments that they don’t pay good rates per click, typically revolves around 1 cent to 2 cents a click. This network can monetize global traffic.
Facebook Audience Network
Facebook’s Audience Network allows you to run native ads for the mobile web. Although you may not get a 100% fill rate with them, it’s worth a try especially if you have good mobile traffic. The CPM might hugely vary from blog to blog, but since it comes from the umbrella of Facebook, overall revenue should be good. Facebook is one of the biggest names in today’s digital sector and displays high-quality advertisements in its audience network across all mobile devices. Publishers include AppNexus, media.net, Index Exchange etc. It is generally in the range of 50 cents to USD 3. The more the advertisers bid for that audience, the higher will be the CPM. Strong CPMs can be seen if the majority of the site’s traffic is mobile based and from tier one countries. The performance is good for Asian and global traffic and high eCPMs of USD 1 to 5 can be obtained. Facebook Audience Network is one of the best options to monetize global and US traffic.