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Popads vs Infolinks- CPM Rates, Payments, and Earning Report

Undeniably, Advertising dominates every industry in present days. It has become such a routine part of everyday life that we rarely stop to think about its significance. Today ads hold the power to make or break your app. The right kind of ads can capture your target audience and ultimately lead to conversions. However, the wrong ones can lead to a very poor customer experience. Different apps monetize in different ways.  That is why developers need to consider the monetization model of an app before developing an app. The key is to choose the right ad formats; the right locations, timing, and frequency of the ads within the app, taking into account your app’s category and audience profile.


Equally important is choosing the right ad network. Choosing the right advertising network is imperative in running successful display of your advertising campaigns. It would depend on several factors like target audience, pricing structure, user experiences and much more. Well, there are many effective networks to choose from, Popads and Infolinks are really popular ones.

Infolinks

Infolinks is a one-stop platform which intends to generate revenue from the unused ad space of an app or website. With over 100,000 publishers worldwide, this global advertising platform offers ad solutions for both advertisers and publishers. Infolinks ad units are fully customizable and facilitate higher engagement and click-throughs because of their brilliant placements and the relevance worked out by their smart algorithm. With a dominated marketplace in 128 countries, Infolinks’ In³ technology delivers the highest paying advertiser keywords, maximizing publishers’ revenue potential. As a publisher, you can choose your winning ad combinations from the exclusive Infolinks ad buffet in less than a minute.


PopAds

PopAds is ideal platform for entertainment websites. If you have high blog traffic, you can earn a decent amount of revenue with this network. PopAds specializes in the pop-under ads for which there are no minimum traffic requirement to join. Hence, publishers of all size can use this network for monetizing their website. Traffic gets generated when a visitor goes to a website enabled with PopAds ad script. On clicking the website link, a pop-under is displayed flashing the URL that the advertiser is advertising. Pop-up ads can open in a new tab or new window, in the background of the screen. These ads increase the focus on display ads and help in boosting the overall website revenue.


Let’s do a comparative analysis of these two ad networks based on important factors that would help you choose the right one for your ad campaign –

Infolinks

  1.    Websites: 441,837
  2.    Market Share by Top Websites: Infolinks is leading in The Entire Web
  •         0.08% of Top 10K Sites
  •         0.266% of Top 100K Sites
  •         0.247% of Top 1M Sites
  •         0.201% of the Entire Web
  1.       Website Categories: InfoLinks has better coverage in broad websites categories, including Arts & Entertainment, Computer & Electronics, Software, People & Society, and 226 other categories.
  2.       Geography: InfoLinks is leading in most countries, including United States, India, Pakistan, Philippines, and 139 other countries.
  3.       Ad Types supported:
  •         Interstitial (In-Screen)
  •         InFold
  •         InText
  •         InTag
  •         InFrame
  •         InArticle
  1.       CPM and RPM rates: The Click-through rates turns out to be higher most of the time as the ads are placed within the website content. CPM and CPC offered for the American and European traffic is much more as compared to the Asian traffic. The CPM rate ranges from $1 to $5 for every 1000 ad impressions. RPM lie between $1.5 and $4. The rates vary as publishers can decide their rates per view.
  2.    Minimum traffic Requirement: No minimum requirements for page views or visitors
  3.       Minimum Payout & Modes: Publishers are paid on NET 45 basis. Minimum threshold of $50 via PayPal, eCheck, ACH and Payoneer and minimum threshold of $100 ($1000 for selected countries) on Bank Transfers.
  4.       Revenue Share Percentage: Infolinks shares 70% of the generated revenue with its publishers. Also, if a publisher signs up using an existing publisher’s referral link, the existing publisher can earn 10% of the former’s revenue for a year.
  5.    Alexa Traffic rank: 22,872

PopAds

  1.    Websites: 145,182
  2.    Market Share by Top Websites: PopAds is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.–
  •         0.68% of Top 10K Sites
  •         1.152% of Top 100K Sites
  •         0.575% of Top 1M Sites
  •         0.066% of the Entire Web
  1.    Website Categories: PopAds mostly leads in Adult, Sports News, Volleyball and Miniatures.
  2.       Geography: operates in Indonesia, Brazil, Thailand, Turkey, and 42 other countries.
  3.       Ad Types supported:
  •         Pop-ups
  •         Pop-unders
  1.       CPM and RPM rates: PopAds offers high CPM rates of $2, which is decent for streaming, music, movies and download websites. However, the rate varies depending on a lot of factors such as country, quality of content, niche and even, time and day. It is a very popular network with a 100% fill rate.
  2.    Minimum traffic Requirement: No minimum requirements for page views or visitors
  3.       Minimum Payout & Modes: The minimum payout threshold is $5 while it is $500 for Wire Transfer. Payment can be requested anytime as long as the threshold limit is maintained.
  4.       Revenue Share Percentage: The revenue share percentage is not disclosed by PopAds. However, they have a great referral program, through which publishers earn 10% of the revenue generated by a referred publisher for a lifetime. In fact, Poptm has a referral program through which an existing publisher earns a flat fee of $25 for every valid referral.
  5.    Alexa Traffic rank: 73

FINAL THOUGHTS!


Well, statistically ads are the best way to monetize your site or app, but improper implementation can hurt its success. It’s all about maintaining a balance. Striking a sustainable balance between ad revenues and user experience is vital for integrating ads into apps. Besides the popular factors like placements and frequency, what is equally important is the relevance of the ad content to the specific audience. If you show the right ad to the right person at the right time, without being intrusive, your users are likely to stick to your app, while generating higher eCPMs. So, for real long-term success, try evaluating an approach involving both – an effective monetization technique & good user experience for retention.

Infolinks- AdSense Alternative

Use Infolink's in-text ad solutions and native ads to boost your overall revenue.

Abhishek is an ad optimization consultant helping publishers get a better payoff. Increase your website’s ad revenue in next 30 minutes. Also, ad networks can contact us to write sponsored reviews of their networks. Skype ID: ronniedey Email ID: abhishek.dey@digimyx.com

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