Outstream video is an ad format where the video ad doesn’t require any video content to be served on the publisher’s page. Publishers can select the location where they want to show the video and it opens once the user scroll 50% of the section. Outstream videos can be muted and the sound can be initiated by the user, ensuring a healthy user experience. These days, Outstream ads are becoming more popular as the demand for video ads are growing and there is less number of publishers who directly own video inventory. Also, Outstream ads help in additional monetization of a publisher site. Listed below, are some advantages of outstream video ads.
Advantages of Outstream Video Ads
- Outstream video ads are high impact ad formats
- They engage well with the visitors and are an additional source of revenue for publishers.
- Outstream ads are highly targeted.
Outstream Video Ads CPM Rates 2017
The average CPM rate for outstream video ads is around USD 5 to USD 10. The rate high for tier 1 and Middle East traffic and gradually decrease for Asian traffic. However, programmatic video ad serving is becoming more prominent these days and things can change rapidly. As a publisher, you should know that the coverage or take-rate for Outstream ads may vary hugely and also depends on the advertiser base of the ad network. It can typically be anywhere around 10-30% of your total request impressions. While, there are quite a few popular video ad networks, there are only a handful who offer outstream video ad formats. Some of them include Zedo, Adform, Outstream.com, Teads, and Altitude Digital. Here, let us talk about the CPM rates for some of the top outstream video ad networks.
Teads Outstream Ad CPM Rates
Teads is a respected native video ad network working with top brands, agencies and publishers across UK, Europe and USA. They offer outstream video ads which are smooth and take user experience as a priority. Some of the top publishers earn as high as $20 in eCPMs with Teads. Publishers need to have high quality content and a minimum of 1 million monthly page views to be accepted by Teads.
Zinc Outstream Ad CPM Rates
Zinc is the native video platform developed by Zedo. The solution offer outstream video ads to a number of selected publishers across its network. Zinc’s native In-Article video ads open slowly, fits perfectly into a news article and auto-adjusts to the width of the article. Indian publishers having traffic volumes of more than 1-2 million page views per month can enroll in Zinc to show outstream video ads. The CPM rates vary around $3-$5 for worldwide traffic and $8 to US and Canadian traffic.
When Publishers Should Apply for Outstream Video Ads
Although Outstream video ads have look lucrative, the audience targeting by the advertisers is quite specific which would result in low coverage for the outstream ads. You should opt-in for Outstream ads only if you’ve good volume of tier1 traffic and your overall traffic is more than a one million page views per month. Till then, you need to concentrate on building your site’s traffic.