Pop-under advertising is one of the most sought-after advertising technologies. It can be very lucrative for both publishers and advertisers, if used in the right niche. When a user visits a website or blog with pop-under advertising, the pop-under opens in a separate browser window hidden under the main active window of the user. The user sees the ad once he closes or minimizes the current active window. This way pop-unders make sure that users do not find online ads to be invasive and do not consider the ads to be things that are preventing them from interacting with the website content. With user experience being the chief factor driving the success of an ad campaign, it is very important that users don’t find the ads disruptive to their normal functioning on the intended site. Pop-under advertising seems to be a solution to some extent. PropellerAds and RevenueHits are two premium pop-under ad networks that guarantee efficient services and high revenues.
In this article, we will do a comparative study of these two ad networks and try to figure out their pros and cons.
PropellerAds vs RevenueHits : Minimum Traffic Requirement
PropellerAds does not demand any minimum traffic volume from publisher website. But they do not accept websites with adult content, malware or any other content that violates their terms and conditions. Getting started with PropellerAds is a free and simple process. The account gets activated as soon as the email id is verified.
There is no minimum traffic requirement for becoming a publisher in the RevenueHits network. The network does not impose any restrictions with respect to the content on the sites either.
PropellerAds vs RevenueHits : Revenue Share Percentage
The network shares 80% of the revenue generated with the publishers and keeps the remaining 20% in exchange of the services offered. The network has a referral program. When someone signs up using an existing publisher’s referral link, the latter earns 5% of all his future revenues for a lifetime.
The revenue share percentage in the network varies. The network has not made the exact figures public. We’ll update this page as and when more information is available. The network has a referral program. For every referred publisher with revenues up to $1500, a publisher receives 5% of his earnings for a year. If the revenues are over $1500, a publisher earns 10% of his earnings for a year. There is also a standard affiliate commission of 5-10%.
PropellerAds vs RevenueHits : Ad Quality
The ads delivered by PropellerAds are of high quality. It has a very good ad inventory as well. The network offers various ad units pop-under ads, banner ads, direct ads, layer ads, mobile ads, video ads etc. If a publisher does not want to run a particular ad campaign on his site, he has to contact the support team with the details. They will take steps to filter out the unwanted ads.
The quality of the ads is not good. Although the network performs quite well in certain niches like hacking and video. Display and mobile are the two types of ads showcased on publisher sites. RevenueHits offers Display and Rich Media, Text ads, pop-ups/unders, apps, widgets and EML feeds. The network does not support video ads.
PropellerAds vs RevenueHits : Publisher List
PropellerAds enjoys a global market share and has a large network of 5000+ publishers scattered across the globe.
RevenueHits is a premium pop-under network and FootySteam is one of the many quality publishers on their publisher list.
PropellerAds vs RevenueHits : CPM and RPM Rates
The average CPM rate varies from 30 cents to USD 7. Publishers can earn high CPM if the bulk of traffic is from tier 1 countries like USA, UK, Canada and Australia. The CPM rates are low for Asian traffic. Publishers must have effective and engaging content for high conversion rate. Gaming, movies, download, viral, entertainment are the high-paying niches of this network. The CPM earned also depends on the ad units chosen by the publisher. Highest CPM is generated by the pop-unders. The network has a 100% fill rate in all countries.
The CPM rates of RevenueHits vary according to location, positioning of ads, user behaviour etc. It has an average CPM rate of USD 1.90 in the USA, 30 cents in the Philippines, USD 2.80 In UAE and USD 1.70 in Canada. On an average, publisher earnings range from a few cents to USD 30. The use of eCPM makes RevenueHits a coveted network. The network works very well in torrent and wallpaper sites.
PropellerAds vs RevenueHits : Payments and Earnings Report
PropellerAds pays publishers monthly. Their available payment modes are Payoneer Prepaid, Mastercard, Payoneer Global Bank Transfer, Bank Wire Transfer, ePayments, EPESE, and Webmoney.But not having the most viable PayPal as a payment mode is a major drawback of this network. The minimum payout threshold is USD 50 for PayPal, USD 100 for Payoneer, and USD 500 for Wire Transfers.
RevenueHits pays publishers on a NET 30 basis. The payment modes are PayPal, Payoneer and Wire Transfer. The minimum payout threshold is USD 50.
Pop-under advertising can be somewhat risky to use. This is because while many users find pop-under ads to be less obtrusive than other ad formats; such is not the case for a considerable number of users. While this ad technology works wonders in certain niches, it can be quite the put-off in others. So publishers and advertisers need to be careful about that. Now if a publisher wants to incorporate pop-under advertising on his website, PropellerAds and RevenueHits are two of the best options. PropellerAds is one of the best-performing pop-under ad networks. It is also the fastest growing advertising company. The network provides 24/7 support, 100% traffic monetization and performance statistics monitored in real time. Even though it provides 20% less revenue than AdSense, it can be a great alternative to AdSense. RevenueHits is another premium pop-under network that provides high revenues, the most secure services and exceptional support. With RevenueHits offering 2 billion impressions per day and PropellerAds offering 700 million daily impressions, both networks are performing very well. Thus it is up to publishers to zero in on a particular pop-under ad network depending on the compatibility of their niche with that network.
A perfect ad network for sites which are not monetized by AdSense.