Online advertising has managed to provide an unparalleled audience reach and a way to connect with all these people that are more cost-effective than traditional advertising formats like newspaper ads, brochures, billboards, TV and radio ads etc. Online advertising makes use of sophisticated tools to customise user experience which results in a direct response from the intended user. One such tool is the targeting tool that helps in making ad campaigns tailor-made for sections of the audience based on demographic, typical browsing habits and other factors. Contextual advertising is a form of targeted advertising in which ads are placed only when they correlate with the text content on the website or blog. Google AdSense is one such contextual advertising network that has been around for a long time and has more than proved its worth in monetizing a website. Tribal Fusion is one of the best and largest targeted advertising networks which supports a number of ad formats such as banner ads, interstitial ads, video ads, pop-under ads and others.
In this article, we’ll do a relative study of these two ad networks and try to infer which one is more suitable for a particular website or blog.
AdSense vs Tribal Fusion: Minimum Traffic Requirement
Google AdSense does not have a specific traffic criterion for becoming a publisher. The one mandatory requirement is that the website or blog keeps posting quality content related to the advertisements posted on its pages. The network accepts sites in all languages supported by Google.
AdSense vs Tribal Fusion : Revenue Share Percentage
AdSense offers 68% revenue to publishers who display content advertisements. However, publisher revenue share drops down to 51% if the ad platform is primarily used on the search platform. Google keeps the rest as an acknowledgment of the services rendered.
Tribal Fusion shares 55% of revenue obtained with the publishers.
AdSense vs Tribal Fusion : Ad Quality
Google AdSense delivers very high-quality ads of all its brand advertisers across all its publishing networks. This is a huge factor that makes it a hard to beat the network.
The quality of the targeted ads from the Tribal Fusion network is top-level. The use of page-level contextualization and transparent audience modeling gives way to an uncompromised user experience. This is largely possible
AdSense vs Tribal Fusion : Publisher List
AdSense has an unrivalled worldwide reach and is used by everyone ranging from large companies, medium-sized businesses to small-time users. Mashable, Times Network and HubPages are a few of its top publishers.
AdSense vs Tribal Fusion : CPM and RPM rates
Adsense offers CPM rates in the range of USD 1 to 3. The average AdSense ad RPM lies in the range of USD 5 to 10 for broad niche. In the case of competitive niches with greater CPC the rate is around a much higher USD 100. AdSense has a fill rate of 100%.
Tribal Fusions offers a CPM rate varying from USD 1 to 2 depending on geography. It has a fill rate of 75%.
AdSense vs Tribal Fusion : Payments and Earnings Report
AdSense follows a monthly payment schedule. It pays publishers through a number of modes such as transfer through cheque, Western Union, EFT and Rapida. The minimum payout threshold of AdSense is USD 10. AdSense provides detailed reports about an ad campaign in real time.
Tribal Fusion follows a NET 45 payment schedule and the minimum payout threshold is USD 50. The only mode of payment is cheque.
Both AdSense and Tribal Fusion have been in the market long enough and are tried and tested platforms. The performance and eCPMs provided by Google AdSense are unmatched and getting started with it is not much of an issue either. This is the reason that AdSense has such a large network of almost 14 million websites. Tribal Fusion is one of the most exclusive targeted advertising networks with excellent ad quality. It currently delivers 25 billion monthly impressions and 200 million unique monthly visitors. While partnering with Google AdSense is not tough, publishers can get disqualified due to Google’s stringent policies. So, even though the CPM rates are lower than that of AdSense, Tribal Fusion can prove to be a very good alternative to AdSense. Targeted advertising is fast replacing traditional advertising, one of the chief reasons being the correct ad being interlaced with quality content at just the right time and the right place. So, AdSense and Tribal Fusion are highly relevant and are going to sustain their global market shares with good performances. We recommend using Media.net along with AdSense and Tribal Fusion to further increase your ad revenue.
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