DoubleClick for Publishers (DFP), formerly called Google Dart, is an ad server that help publishers serve impressions to their websites. It also provides a variety of built-in features for managing the sales process of online ads using a publisher’s dedicated sales team. Should a publisher not sell out all their available ad inventory, it can choose to run either other ad networks or AdSense ads as remnant inventory in DoubleClick for Publishers. Also, Ad Exchange can be linked to directly compete with other ad networks.
In this tutorial, we are going to learn how you can add a new user to your DFP account. DFP account is available to publishers who have an approved AdSense account. This ad serving platform from Google which is free to use till 90 million impressions and is named as DFP Small Business.
Let’s take a closer look as how to link your AdSense Account with DFP
How to Add a New User in your DFP Account?
Firstly, you need to be logged in to your AdSense account. Now, use the following DFP link to sign in to your DFP account.
Once logged in, you’re in the Doubleclick for Publishers Dashboard Screen. Go ahead and click on the gear button which will take you to the Admin tab on the top right. Now click on “Access and authorization” tab on the left and then click on Users.
Here, you can see the list of users who already have access to your DFP account. Now, let us click on “New User” tab on the top left.
Here, you need to fill the details– Name, Email, Confirm Email, and also you can add a personal note to chat invitation.
Make sure, you define the Role of the new user. It can be any one of these
Administrator, Executive, Legal manager, Sales manager, Salesperson, Trafficker. Once you’ve added all the fields, go forward and click on the “Save button.”
Thereafter, Google sends an email invite to the user who is assigned a role. Once the user accepts the email invite, he/she would be able to access the DFP platform.
DFP is extremely crucial for publishers who want to monetize their ad revenue and have in-house or direct advertiser relationships. Even, publishers can integrate a number of ad networks to run in parallel with DFP to further optimize their ad revenue. To do so, you need to connect both, your AdSense account and your Ad Exchange account. If you’ve found this article useful, then you can go through our article on How to Create Native Ads using DFP.