The ad network Adsterra is increasingly becoming a choice for publishers with a good volume of traffic. They provide good rates with 24×7 support which is provided in a large number of languages. In this post, we will discuss the Adsterra CPM Rates 2017 with respect to its earning model, ad units type, and payment proof and earnings report to help you decide if this network is suitable for your website.
Brief of the Company
Adsterra was established in 2013. This ad network has a unique approach to the use of ad formats and places priority on quality service. It is one of the fastest expanding online ad networks which serves more than 10 billion ad impressions per month over 190 geo-targeted places. They run over 20,000 successful campaigns worldwide. Product and service companies get connected to their audience which increases brand awareness and improves the Return on Investment (ROI). The company aims to transform digital advertising and make it more creative and unique using proper optimization techniques.
Ad Unit Types
Adsterra provides a variety of ad units to its publishers. Their ad network is suitable for desktop as well as mobile advertising. Ad units are same for both the device type. They are as follows:
Display banner – This is the classic ad format that is perfect to be used as a Google AdSense alternative. The dimensions of Leader board type are 468×60, 728×90, and 320×50. For Rectangle types, the sizes available are 300×250 and 800×440. Skyscraper type is available in 160×300 and 160×600 type.
Pop-unders – These ads appear behind the active browser window and remains unnoticed until the main window is closed or minimized. Publishers can customize this ad unit to resize the ad window or the screen where it appears.
Interstitials – These are the full-screen advertisements which can be displayed horizontally or vertically. They prevent the “banner blindness” of the user. The dimensions available are 768×1024 and 1025×768.
Direct links – Direct linking of ads results in the profit of the publisher as it helps to send the user directly to the landing page of the product or service that is being advertised. It is essentially a sub-type under the pop-under ad unit.
Video banners – These are essentially the video ads which can be integrated into any placement by the publisher. It is based on the CPM model.
Adsterra uses the campaign models of Cost per 1000 Impressions (CPM), Cost per Action (CPA), and Cost per Click (CPC). Banner advertisements are CPM/CPC/CPA/CPL/CPI while pop-unders are CPM/CPA/CPL/PPI. 100% fill rate is provided for all ad formats. They also have a 5% referral program. It is suggested by the network to use one banner of each size to prevent the same banners from appearing on your web page. Also, their banners are not responsive to size. It must be kept in mind that the company is not a native advertising platform.
CPM Rates 2017
The websites using Adsterra which are largely international have CPM less than 50 cents. For social sites which do not use a direct ad sales team, it is usually less than 25 cents. Web sites which are about medium and use banner ads have CPM less than USD 1. Niche reference sites have a rate greater than USD 5. It can also be greater than that. Thus, as you can see, the CPM rates are heavily dependent on the niche of the website, ad format being used, and the traffic. Web sites usually fall into the following two categories:
- Horizontal websites which get a large number of page views but with low CPM, or
- Vertical websites which capture the intention of the user and have traffic coming in from the search. This has high CPM rates but a considerably lower number of page views.
Payment Proof and Earnings Report
Adsterra follows the NET15 method to pay its publishers, that is, payment is given every two months. The various payment options available are PayPal, Payza, Bitcoin, Wire Transfer, Webmoney, Paxum, Skrill, Wire Transfer, and ePayments. The minimum payout threshold is USD 100. For Wire Transfer, it increases to USD 1000. Also, there is a fee of USD 50 for this method. The payment dates are 1-2 and 16-17 for every month. If these dates fall on a weekend or a holiday, then the processing gets done on the nearest business day. All the payments get processed automatically after 15 days during the payment period. Thus, there is no need for the publisher to make a request. Sometimes payment gets rejected because of wrong payment details. Publishers should also keep in mind that the payment method and information cannot be changed three days before and after the payment date.
All the statistical data gets updated according to the GMT time zone. All the traffic does not get counted for the impressions because a lot of users have ad blocks implemented. The number of impressions or click, CTR rate, and the amount of CPM and revenue generated can be seen. You can also view the statistics by country, ad placement, and domain. The data is updated every ten minutes. At times, it is slower during peak hours. The dashboard reporting system is clean and quite easy for a publisher to navigate through.
If a website has a good source of traffic coming in from the USA or Europe, then Adsterra is extremely suitable to be used. The payments provided by this particular ad network is high and comparable to those provided by AdSense. But, publishers must keep in mind that this ad network is not suitable for low traffic volumes. We hope that this discussion post on Adsterra CPM Rates 2017 with respect to its earning model, ad units type, and payment proof and earnings report will help you to decide if this ad network is suitable to monetize your website or not.
A perfect ad network for sites which are not monetized by AdSense.