Spoutable is a relatively newer advertising network which empowers users to discover where to go next as they leave a particular website or app. They are basically a machine learning company which delivers superior website monetization through highly engaging digital advertising experiences. In order to have maximum impact, the ads should appear seamlessly on exit where user attention gets actively engaged. In this post, we will discuss Spoutable CPM Rates 2017 with respect to its earning model and earnings report to help you decide if it is the right fit to monetize your website.
Brief of the Company
Spoutable is a CPM based digital advertising network which serves various unique and innovative ad formats. The ad network is based on exit concept. This allows the publishers to monetize their websites even when the visitors are leaving it. Apart from these exit concept based advertisements, Spoutable also offers a variety of other ad formats which can be used to monetize the website. It works very well for desktop and mobile devices. If a website receives medium or high traffic, then this network should definitely be tried out.
Ad Unit Types
Spoutable uses exit concept ads as well as a variety of other ad formats to help monetize your website. All the ads offered by the network are rich media ads. These involve user’s engagement and thus, are able to generate good results for both publishers and advertisers. The network uses high quality and high content-driven advertisements to provide better performance of their ads. The ad units are innovative, unique, and can be used without losing any website space. Publishers can customize placements for each zone of the site on the desktop as well as mobile for all options. The ad units offered are the overlay, interstitial, bottom and top off-screen, bar based ads, and in-page ads. Spoutable allows customization of placements for each Zone of the site on both desktop and mobile.
- Overlay Options
Exit Intent – Overlay gets triggered based on exit intent through profiling and mouse movement/velocity.
Interstitial – Interstitial with content, video, and quick links is used to optimize and engage visitors before continuing on site.
- Top Options
Top Bar – A header with premium appearance is omnipresent and feels integrated to the website.
Top Offscreen – Placement which is hidden above the header and is visible only when visitors scroll up to leave.
- Bottom Options
Bottom Bar – An omnipresent footer bar which presents the user with the relevant content recommendations and engagement beyond display.
Bottom Scroll – This utilizes the footer space.
Publishers can indicate which of these options they would like to include on their site, and Spoutable will optimize based on those parameters.
The CPMs which get generated from Spoutable vary due to a number of factors such as traffic source, ad placement, and configuration. Since all the websites are unique, the network utilizes optimization technology to develop a strategy which maximizes revenue for any site. They also have a more holistic approach to work with publishers to ensure an incredible user experience.
CPM Rates for 2017
The average eCPM that is earned by the publishers is in the range of 29 cents to 40 cents. If there is traffic coming from the tier 1 countries like the UK, USA, Canada, and Australia, then the rates obtained can be as high as USD 3. It works quite well for Asian traffic as well. In order to generate high revenues using Spoutable, you must try to mix different zones and figure out what works best for you. It can take a couple of days for your eCPM to stabilize. Niches related to health, hobbies, and entertainment work quite well. Spoutable has a fill rate of almost 100% for most of the countries. So you don’t have to worry about wasting ad space on your website or blog.
Payment Proof and Earnings Report
The minimum payout threshold for Spoutable is USD 100. This means that there needs to be at least this amount of revenue before the publisher will be allowed to make any withdrawal. Payment can be taken out every 20 days. The available options are PayPal and Wire Transfer. There is also a 5% referral commission program for the publisher which is limited to six months.
Spoutable employs a detailed reporting system which can be used with multiple filters. For easy analysis, the statistics can be displayed based on unit impressions, net revenue, unit eCPM, session RPM, the number of sites, and total amount earned. It can be further broken down by parameters like date, groups, sites, placements, devices, and Geos. All of this comes in extremely handy for when analyzing or creating future strategies.
Spoutable is an innovative ad network based on the exit concept. They have an excellent support center. They provide the publishers with easy installation, clean and responsive ads, with competitive CPM Rates. It is definitely a network that you could try and test out on your blog. Hope this discussion on Spoutable CPM Rates 2017 with respect to its earning model, ad unit types, and payment proof and earnings report will help you to decide if the ad network will be a good fit to monetize your website.