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AdSense vs PopAds – CPM Rates, Payments and Earning Reports

AdSense is a well known digital advertising platform. With the increase in digitization, newer networks are coming forth. In this article, we are going to focus on one such network – PopAds. It is a premium pop-under advertising network. It provides high CPM rates, fast payments and very responsive support.

 

We’ll be doing a comparison of AdSense vs PopAds – their CPM rate, payment and earning report and try to figure out the better alternative.

AdSense vs PopAds : Minimum Traffic Requirement

There is no minimum traffic requirement for becoming an AdSense publisher. The only condition is that substantial content related to advertisements has to be frequently posted on your website.

PopAds does not have any minimum traffic requirement. All types of niche websites are granted approval into its network within a few hours.

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AdSense vs PopAds : Revenue Share Percentage

If AdSense is used to display content advertisements, the publishers get 68% of the revenue. If it is used for search, the revenue shared with the publishers is 51%. The rest of the share is kept by Google in connection to the service provided. The percentages do not change with demographics.

There is no information about the revenue share percentage of PopAds. They haven’t made the information public.

AdSense vs PopAds : Ad Quality

Google AdSense has a global reachability and therefore it monetizes the ad revenue using high quality advertisements. It has display as well as banner advertisements and offers CPC type platform.

PopAds is a big competitor in the digital advertising sector. It displays high quality content driven advertisements that increase conversion rate and hence, also increases the earnings of the publishers. It provides the freedom to publishers to only show the pop ads of their choice. That means if you don’t want to show any specific type of pop ads on your website then you can turn them off any time and it will replace them with some other ads.

AdSense vs PopAds : Publisher List

AdSense is used by a large number of companies all throughout the globe. The top ones using its services are Mashable, HubPages, eBay, and Times Network among many more.

PopAds is one of the best pop-under ads network and has a large number of publishers – mostly from the entertainment sector.

AdSense vs PopAds : CPM and RPM Rates

The CPM rates for Google AdSense is quite high. It can be anywhere in the range of USD 1 to 3. The average RPM is about USD 5 to 10 for broad niches and upto USD 100 for competitive niches with high CPC.

PopAds have a CPM rate in the range of USD 2 which is a good rate for the publishers involved. It not only offers high CPM rates but also provides 100% fill rate. It has to be mentioned the CPM rates are dynamic in nature and depend on many factors like the visitor’s country, the website quality, niche and even day of the week and time of the day. Since PopAds is a very popular pop-under advertising network, it has lots of worldwide advertisers. This high quantity of worldwide advertisers let PopAds to provide high CPM rates and 100% fill rate to publishers.

AdSense vs PopAds : Payments and Earnings Report

AdSense follows a monthly payment cycle where the earnings are collected over the course of a month. At the beginning of the following month, the earnings get finalized and are posted to the balance. The minimum payout threshold for AdSense is USD 10. There are various payment options available which include transfer through check, EFT, Western Union, and Rapida.

Publishers need to have USD 10 in their PopAd account before they can make any withdrawals. The payment can be taken after any period of time. The network does not impose any time frame on the publishers. Payments are made through PayPal, Payza, PAyoneer and Bank Wire transfers.

Verdict

AdSense is a tried and tested platform for advertising. As we can see from this comparison of AdSense vs PopAds, the latter is one of the best alternatives to the former. It has a good CPM rate and has no time impositions on money withdrawal. However, some viewers may not be very comfortable with pop-under advertisements.

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3 Comments
  1. Reply
    arjun June 30, 2017 at 11:26 am

    Nice article. well written and well i understood 🙂

    Can u review a-ads.com … i thought just to let you know people are using this and there is no correct info out there on it .

  2. Reply
    faran July 5, 2017 at 2:22 pm

    no doubt popads is best ad network
    so far i have earned $560 with it
    thanks

  3. Reply
    faran July 6, 2017 at 9:21 pm

    you wrote it very well
    no doubt its a trusted network
    i have earned more than $500 with them
    thanks

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