Recent times has seen an exponential growth in the digital ad network sector. AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. Many new advertising platforms have come into the digital marketing platform today. One such network is Media.net. It is a leading ad tech company which has been developed by Yahoo! and focuses on developing innovative monetization products for digital publishers. By revenue, it runs the second largest contextual ads program globally and works as the trusted advisor to top management across various large publishers.
In this article, we do a comparative discussion of AdSense vs Media.net with respect to their CPM Rates, Payments and Earning Reports. This will help you to figure out the better platform to monetize your website with.
AdSense vs Media.net : Minimum Traffic Requirement
AdSense does not pose any minimum traffic requirement for you to become a publisher.. The only condition is that you need to be frequently posting substantial content related to the advertisements on your website.
Media.net does not mention a specific minimum number of page views required to get approval into the network. However the published content needs to be in English and the traffic should be primarily from USA, UK and Canada.
AdSense vs Media.net : Revenue Share Percentage
If AdSense is used to display content advertisements, the publishers receive 68% of the revenue. If the network is used mainly for search then the publishers get 51%. The rest of the share is kept by Google in recognition of the service provided.
The percentage of revenue that media.net shares with the publishers is unknown, as of now. We’ll update this as soon as we get to know it.
AdSense vs Media.net : Ad Quality
Google has a giant network which has a reachability through the entire globe. It displays advertisements of high quality on its platform for all of the users. The network displays display as well as video ads on a CPC basis.
Since Media.net stresses mostly on the traffic coming from USA and UK, they show high quality advertisements for them. For the traffic that comes from other countries, low quality ads are shown on the platform. Mainly display ads are shown on a CPC basis.
AdSense vs Media.net : Publisher List
AdSense is used by top publishers around the world like Times Network, Mashable, HubPages, and Virool, Inc to name a few. A large section of digital marketing is done under the banner of this network.
Media.net is run on many top publisher sites around the world like New York Times, Elle, Reuters, Forbes, and Cosmopolitan. The network provides a dedicated support manager to every publisher and are extremely customer supportive.
AdSense vs Media.net : CPM and RPM Rates
AdSense offers high CPM rates in the range of USD 1 to 3. The average RPM for broad niches, lies in between USD 5 to 10 and for competitive niches with high CPC, it is about USD 100.
Media.net provides a CPM of around USD 1. The average RPM for 10,000 page views is around USD 10. It is comparable to that provided by the AdSense network. It has to be mentioned here that there are publishers who make good revenue on this ad network. However many have said that they have received 0 RPM. This has happened because of less traffic from USA and UK in their websites. Also, since Media.net is a platform for contextual ad network, you’ll see zero earnings if the keywords of your content does not match with those required by the advertisers.
AdSense vs Media.net : Payments and Earnings Report
AdSense follows a monthly payment cycle. The earnings get collected over the course of a month. At the beginning of the following month, it is finalized and the total sum is posted to the balance.
The media.net publishing platform offers payment methods via PayPal and Wire Transfer. It pays its publishers every 30 days. It is every 7 days for large publishers. The minimum payout threshold is USD 100. That means, you can withdraw money only once you’ve got that amount in your account.
From this comparative discussion of AdSense vs Media.net, it can be safely said that the latter is an emerging player in the field of digital advertising. Since Media.net primarily features contextual ads, it may take some time for it to properly optimize the website. The best option is to run both the networks simultaneously as that will show all types of ads to the viewers.