Recent times has seen an exponential growth in the digital advertising ecosystem. AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. Many new advertising platforms have come into the digital marketing platform today. One such network is Media.net. It is a leading ad tech company which has been developed by Yahoo! and focuses on developing innovative monetization products for digital publishers. By revenue, it runs the second largest contextual ads program globally and works as the trusted advisor to top management across various large publishers. In this article, we are doing a comparison- Google AdSense vs Media.net so that publishers know if they should signup with Media.net or not.
The comparative discussion of AdSense vs Media.net will be done with respect to their CPM Rates, Payments, and Earning Reports. This will help you to figure out the better platform to monetize your website with or infact if you can use both of them to increase your overall ad revenue from your website.
Google AdSense vs Media.net: Minimum Traffic Requirement
AdSense does not pose any minimum traffic requirement for you to become a publisher. The only condition is that you need to be frequently posting substantial content related to the advertisements on your website.
Media.net does not mention a specific minimum number of page views required to get approval into the network. However the published content needs to be in English and the traffic should be primarily from USA, UK, and Canada. Since most of the advertiser base is from the US, publishers having good US traffic can earn from Media.net alongside AdSense. Sign up with this link to get 10% extra revenue from your Media.net earnings for next months.
AdSense vs Media.net: Revenue Share Percentage
If AdSense is used to display content advertisements, the publishers receive 68% of the revenue. If the network is used mainly for search then the publishers get 51%. The rest of the share is kept by Google in recognition of the service provided.
The percentage of revenue that media.net shares with the publishers is unknown, as of now. We’ll update this as soon as we get to know it.
AdSense vs Media.net: Ad Quality
Google AdSense is a giant network which has a reachability through the entire globe. It displays advertisements of high quality on its platform for all of the users. They have a number of ad formats which includes display, text, link ads, and native ad formats.
Since Media.net stresses mostly on the traffic coming from USA and UK, they show high-quality advertisements for them. For the traffic that comes from other countries, the ads are not contextually well targeted. Media.net runs on a CPC model and their contextual text ads work on double-click. So, publishers will only earn if the second click is made by the visitor which lets him land to the advertiser website.
AdSense vs Media.net: Publisher List
AdSense is used by top publishers around the world like Times Network, Mashable, HubPages, and Virool, Inc to name a few. A large section of digital marketing is done under the banner of this network.
Media.net is run on many top publisher sites around the world like New York Times, Elle, Reuters, Forbes, and Cosmopolitan. The network provides a dedicated support manager to every publisher and is extremely customer supportive.
AdSense vs Media.net : CPM Rates and RPM Rates
AdSense offers high CPM rates in the range of USD 1 to 3. The average RPM for broad niches, lies in between USD 5 to 10 and for competitive niches with high CPC, the overall page RPM can go as high as $30. We have seen a lot of publishers making USD 30 to USD 50 per 1000 page views on their website. For AdSense, the niche is extremely crucial.
Media.net provides a CPM of around USD 1-2. The average RPM for 10,000 page views is around USD 10. It is comparable to that provided by the AdSense network for some niches. It has to be mentioned here that there are publishers who make good revenue from this ad network and sometimes the CPM rates can be more than what AdSense offers. However, many have said that they have received 0 RPM which is because of two factors.
- Firstly, your site doesn’t have substantial US traffic
- Secondly, the niche is not a product based where Media.net tends to perform better
Also, since Media.net is a platform for the contextual ad network, you’ll see zero earnings if the keywords of your content do not match with those required by the advertisers. Under those case, it is recommended that you drop the ads from media.net account. We have seen publishers making as high as $300 a day from Media.net from their websites so we can vouch for the credibility of the ad network. We strongly suggest that you give Media.net a try. Do Sign up with this link to get 10% extra revenue from your Media.net earnings for next 3 months.
AdSense vs Media.net: Payments and Earnings Report
AdSense follows a monthly payment cycle. The earnings get collected over the course of a month. At the beginning of the following month, it is finalized and the total sum is posted to the balance. Payments are made by 25th of every month. Publishers have various options to choose the payment and are provided in the payments settings page. If you’re running Consumer Surveys then the amount gets added to your overall earnings by 14-15th of every month.
The media.net publishing platform offers payment methods via PayPal and Wire Transfer. It pays its publishers every 30 days. It is every 7 days for large publishers. The minimum payout threshold is USD 100. That means you can withdraw money only once you’ve got that amount in your account. Both Google AdSense and Media.net are quite consistent in their payments and there isn’t any negative feedback for the same.
From this comparative discussion of AdSense vs Media.net, it can be safely said that the latter is an emerging player in the field of digital advertising. Since Media.net primarily features contextual ads, it may take some time for it to properly optimize the website. The best option is to run both the networks simultaneously as that will show all types of ads to the viewers. We recommend publishers who are not using Media.net to signup and get started.
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