Native advertising is an online form of advertising which matches the form and function of the platform upon which it appears. It is produced by an advertiser with the specific intent to promote a product. Recent times has seen an exponential growth in the native ad network sector. AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. MGID offers native advertising solutions. This network provides solutions for both advertisers and publishers.
Today we’ll do a comparative study of these two ad networks – MGID vs AdSense with special focus on their minimum traffic requirement, revenue share percentage, advertisement quality , RPM rate and their earnings.
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MGID vs AdSense : Minimum Traffic Requirement
MGID has a flexible minimum traffic requirement. Anyone with around 10,000 page views per month or 300,000 monthly page views on their website can get an approval . A dedicated account manager is also assigned to help all the queries and guide with the setup.
AdSense does not have any minimum traffic requirement but it does need frequent substantial content related to advertisements to be posted on your website.
MGID vs AdSense : Revenue Share Percentage
There is no available information regarding MGID’s revenue share percentage. We hope to provide an update on the subject once we’ve more information.
For displaying advertisements using AdSense for content, the publishers receive 68% of the revenue recognized by Google in connection with the service. Using AdSense for search, the publishers receive 51% of the revenue recognized by Google. The rest of the share goes to Google. These percentages are consistent, regardless of a publisher’s geographic location and are not in any way averaged between publishers.
MGID vs AdSense : Ad quality
The advertiser base of MGID is more in Russia, Africa and other parts of South America. It is somewhat weak in Asia and therefore, it monetizes the entire ad revenue using low quality ads.
Google AdSense has a global reachability and therefore it monetizes the ad revenue using high quality advertisements.
MGID vs AdSense : Publisher List
MGID accepts publishers like blinkbox, Tradedoubler, snakkle and Organic authority among many more who can promote content and offers from other quality publishers in their networks.
AdSense is used by a large number of companies globally. The top ones include Mashable, Times Network, HubPages, eBay and Virool, Inc among many more.
MGID vs AdSense : CPM and RPM Rates
The CPM provided by MGID is in the range of 1 to 5 cents and it is much more for tier 1 traffic. MGID supports highest CTR for news and viral sites and these niches have an average ad RPM of USD 1. For publishers who are more interested in displaying advertisements rather than recirculating traffic, MGID reports an average RPM of USD 1 to 3, with no cap. Advertisements have a 100% worldwide fill rate and can be shown on all devices and locations.
The CPM rates for Google AdSense is quite high. It can be anywhere in the range of USD 1 to 3. The average RPM is about USD 5 to 10 for broad niches and upto USD 100 for competitive niches with high CPC.
MGID vs AdSense : Payments and Earnings Report
MGID pays its publishers once in 30 days after they’ve attained USD 100 in payable earnings. The network supports payment through PayPal and Wire Transfer. The network has shown good performance for news and viral websites and thus most of these sites are able to make good revenue with their advertisements.
AdSense also has a monthly payment cycle. The estimate earnings are accrued over the course of a month and then at the beginning of the following month the earnings are finalized and posted to the balance. The minimum payout threshold for AdSense is USD 10. There are various payment options available which include transfer through check, EFT, Western Union, and Rapida.
Native ads are the fastest growing ad format currently and is estimated to overtake banner advertisement in the next few years. It makes online advertisements more engaging and provides a way of reaching a much larger audience. In this discussion of MGID vs AdSense, the latter is already a frontrunner in this sector with its organised structure. MGID need to make the quality of its ads much better in order to make its system more profitable for publishers and advertisers alike.
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