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How to Monetize High Traffic Sites

It’s raining traffic? Congratulations! Your hard work is paying off. But, is it paying really well? Well, I don’t doubt your traffic quality and volume, but are you using the right mix of ad networks to monetize your site? That’s where I am concerned, because, a lot of publishers focus on content development and lose good chunk of revenue when it comes to ad optimization. Our today’s post is devoted to help publishers monetize high traffic sites.

So, what’s the big deal about high traffic sites? Are they really very different? How can we make more money?

Yes, monetizing a high traffic site is a bit different. You have to grow and think beyond adsense in terms of revenue opportunities. AdSense works best for niche sites and cater to small and mid sized publishers.

1) Ezoic

Ezoic is our top recommendation when it comes to ad optimization. Yes, getting started with Ezoic can be a bit difficult but it is always better to take the little pain, and particularly when you can almost increase your ad revenue by 50-100% by simple optimization (where you’re actually not doing anything). The Ezoic’s platform is completely free for 30 days and you’ll be charged post 30 days of being live. They have a range of tools like ad tester, layout tester, script tester, mediation to get you started. You can get started with the ad tester tool. With Ezoic, you can enable native ads and other ad networks too. You don’t need to signup with them separately. Thus it saves much time and since the revenue comes from a single source, you can see $$$.

Ezoic- Increase your ad revenue by 50-250%

Use Ezoic's advanced tools to double your ad revenue. Ezoic is a Google AdSense Certified Partner. Get started with a 1 month free trial

2) Taboola, Outbrain, RevContent

Thinking of native? Think right away and sign up! Native ad networks help you make additional revenue and is recommended for any high traffic site. Since the adsense RPM rates tend to be on an average, these native ads can give you as much as 30% of what you’re earning from AdSense. Taboola, Outbrain and RevContent are the top paying native ad networks in the industry. However, I suggest you try all three of them and see which is working best for your site. We have heard quite a lot of publishers doing extremely good with RevContent and on some sites, the revenue from RevContent outperforms Google AdSense.

3) Media.net

A lot of publishers earn good revenue from media.net particularly when they have volume traffic coming from US and Cananda. Media.net works exceptionally well for certain keywords and can give you RPMs as high as that of AdSense. A lot of optimization in terms of keywords, texts, and colours are required and you need to keep testing the high performing media.net ad units. Also, they do provide a back-fall for their display ads which is generally served from Ad Exchange. Want to take a whirl with Media.net? Signup below.

Media.net- High Paying Contextual Ad Network

Media.net is perfect for websites having US, UK and Canadian traffic. Enjoy high RPM close to AdSense.Use this link to get a bonus of 10% on top of your regular earnings for 3 months.

4) High Impact Ad Units- Zinc, Division D, Underdog Media and more

High traffic ad networks help you make additional money. You need to have good tier 1 traffic to make good revenue with them. Underdog Media uses sticky ads with 100% viewability, thus, resulting in higher CPM rates. Also, you can take a look at CodeFuel which help publishers engage and monetize. Their in-tag solutions for mobile create additional revenue streams for publishers. With more content recommendations, they open additional streams of monetization for publishers. Just Premium is the first ad exchange for programmatic buying of high impact ad formats with very high presence in Europe. Tieing up with these ad networks would definitely help you open up additional revenue streams for your high traffic site.  Division D takes 100% of your US and Canadian traffic if you’re ready to use their custom leave behind ad units. These ad units load as full page ads behind your visitor’s browser and are only seen when the visitor close the browser. Thus, this is a completely addition source of monetization. There are some other interesting ad opportunities offered by Undertone. CodeFuel

5) Monetize Adblock traffic with AdRecover

AdRecover help publishers monetize their adblock traffic. A lot of countries  especially in Europe have ad blockers ranging to double digits of a publisher’s total traffic and that’s a lot of money when you consider each site getting over 1,00,000 page views each day. You can monetize your Adblock traffic with AdRecover. To get approved, you need to have a minimum of 50,000 page views a day. And I hope that makes sense since there would a small percentage of your traffic that would be using adblockers, and anything less than that wouldn’t really substantiate the effort of joining another ad network.

6) Native video ads

There are some ad networks which are working on the native video advertising sector. Getting a fill rate of 100% with native video ads is difficult, but you can get an average fill rate with high CPMs. Again, getting approved with native video ads networks is something exclusive to high traffic sites with daily pageviews threshold of 50,000 to 1,00,000. Some of the recommended native ad networks are Teads.tv, Zinc by Zedo, AdZouk.

7) Retargeting Ad Networks

Criteo has evolved to be the most significant ad network to help brands drive conversions and sales. If you’ve good Eu traffic, definitely, Criteo can help you increase your overall ad revenue. In additional, you can signup with Natomx, they specialize in e-Commerce sales and provide high RPMs to publishers. Most retargeting ad networks pay higher CPM rates since they take the traffic which is relevant to their advertisers.

8) Exit Intent Ad Networks

Our top recommendation for exit-intent ad network is Spoutable. We’ve seen very good CPM rates with Spoutable for US traffic. If you’ve Asian traffic, you may not make much from Spoutable. Even then, I would say Spoutable is worth a try! They also have a very lucrative referral program where they pay publishers a 5% rev share of the earnings accrued by the new publisher for 6 months. If you’re looking to monetize your site with an additional network, Spoutable should be your choice.

Spoutable- Premium Native Ad Network

One of the top performing native ad network which can make you additional revenue. Earn high CPMs with Spoutable. Highly Recommended

Header Bidding is also in demand and can do well if you’ve good volume of traffic, that’s over 10 million page views and more. However, with a traffic of around 1-5 million, which most publishers generally fit into, the following networks can help you make cool money. You can additionally browse our network of ad networks for more recommendation.

Things to Keep in Mind While Monetizing High Traffic Sites

  • Don’t simply use google adsense or adx ads.
  • Use native ad networks like Taboola, RevContent, Spoutable and others
  • Use high impact ad units for additional revenue
  • Make sure you tie up with retargeting ad networks
  • Video ads can make you good money if you’ve high percentage of desktop traffic.
  • Make sure you’ve different ad layout for desktop and mobile.
  • Do refer for more ad networks relevant to your niche.

Abhishek is an ad optimization consultant helping publishers get better payoff. Increase your website's ad revenue in next 30 minutes. All Blognife viewers get a FREE Skype consultation. SKYPE ID: ronniedey This site runs on Rehub Theme framework.

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