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How to Monetize Search Traffic?

Search traffic is considered to be of the highest quality when it comes to paying off through contextual advertising.  A user landing on a website after a search query would likely see more targeted ads and better conversions. Contextual ads can provide the highest return; however, it largely depends on the niche of the website. In today’s post, we’re going to discuss about the top performing ad networks that can monetize search traffic and add more dollars on your pocket.

Things to Keep in Mind While Monetizing Search Traffic

  • Do not use too many banner ad units- Using too many banner ads reduce the engagement and the click-through-rates. Thus, conversions would be hampered and smart pricing would leave you with lower CPC rates.
  • Make your placements better- The key for higher ad dollar is better ad placements that drives higher click-throughs. You need to optimize your ad placement time and again,
  • Try more than one ad network and ad type- It is always better to use more than one ad network and ad type formats. Here, we’ve listed native and video ad networks along with contextual networks.

Contextual Ad Networks to Monetize Search Traffic

1) Google AdSense

AdSense works like a charm for niche blogs with average CPCs as high as USD 1. By simply tweaking the ad placements, you can increase your ad revenue by over 30%. We’ve posts dedicated where we’ve discussed how you can increase your overall AdSense revenue. Take a look here.

2) Media.net

Media.net is the second largest contextual ad network powered by the Yahoo-Bing marketplace. 90% of Media.net’s revenue comes from US and Canada alone, and thus if you’ve a high volume of US and Canadian traffic, Media.net can be the preferred choice for you after adsense. You need to optimize the placement, ad colors to get the best click-through. However, Media.net works exceptionally well for a few niches and doesn’t for a few. So, if you’ve not seeing any earnings from Media.net, it means there isn’t relevant advertisers for your niche.

Follow this link to Signup and get a bonus of 10% on top of your regular earnings for 3 months.

Spoutable- Premium Native Ad Network

One of the top performing native ad network which can make you additional revenue. Earn high CPMs with Spoutable. Highly Recommended

CPM Ad Networks to Monetize Search Traffic

3) Tribal Fusion

Tribal Fusion is an independent ad network that works with some of the biggest brands and publishers globally. You can see strong CPMs with Tribal Fusion. However, not all blogs and websites are approved by Tribal Fusion network. Your site has to stand in par with the highest quality standards, and be brand safe to be accepted by their network. Once approved, you can see strong eCPMs and other higher than adsense. Tribal Fusion doesn’t provide a 100% fill rate, so it is better to use AdSense as a fallback.

4) Monumetric

The Blogger Network has been renamed to Monumetric. They work with a number of advertisers and ad networks. Monumetric is choosy while picking publishers. You need to have majority of your traffic coming from tier 1 sources otherwise you’ll not be approved.

5) Sulvo

The Sulvo platfom utilizes a patent-pending price prediction algorithms that help publishers to raise their CPM rates. These algorithms analyze the value of the impression before the advertisers give us any information about their buying criteria. Publishers coming from Adsense experience a 25-250% lift in the matter of hours. Impressions that can’t be monetized by Sulvo are passed back to AdSense. I have used Sulvo and has been pretty happy with their performance. You can take a look at my Sulvo review here. Traffic minimum: 1 million page views.

Sulvo- Only Premium CPM

Sulvo provides attractive CPM to blogs having more than 1 million page views a month. Get started with Sulvo and increase your adsense revenue

6) PubGalaxy

PubGalaxy uses a mix of automated and human learning screening to display the best performing ads that can generate the maximum profit to a publisher. The mission of PubGalaxy is to help its publishers achieve a sustained increase in revenue earned from display ad inventory, tapping the complete capabilities of the RTB ecosystem. Their true potential lies in hand-picking valuable assets from the programmatic environment and putting them in competition with traditional demand, so as to ensure the most sustainable and strong ad performance.

Native Ad Networks to Monetize Search Traffic

7) Taboola

Taboola works well with search traffic. While the CPC rate varies based on the quality of the website, the typical average rates are around 4-6 cents. Taboola is a great addition to your existing ad network like adsense and media.net. To get accepted as a Taboola partner, you need to have a minimum of 1 million page views a month. The higher, the better will be the chances of approval.

8) Adnow

Adnow is the solution if you don’t have a high traffic site. The cost per click will be around 2-3 cents if you’ve good US traffic, this network can pay you off well. Adnow is one of the fastest growing ad network, monetizin

Adnow- Native Ad Network

Adnow will help you make additional revenue from your existing traffic by simply putting an ad widget anywhere on your content. Suitable for mid sized publishers and bloggers.

9) Spoutable

Spoutable does good with US traffic. Page RPM can be as high as 2-4 USD for US traffic and around 1 USD for Asian traffic. The good thing is that Spoutable is an exit intent ad network and their ads are displayed when the user wants to leave the page, letting an additional monetization layer on your site. The approval typically takes 1-2 days of time, and thus, you can make more money from your search traffic using Spoutable.

Spoutable- Premium Native Ad Network

One of the top performing native ad network which can make you additional revenue. Earn high CPMs with Spoutable. Highly Recommended

Video Ad Networks to Monetize Search Traffic

10) Aniview

Aniview is a complete 360 video solution for publishers who are looking to monetize their video content. Aniview provides ad server, player and a marketplace that connects publishers which premium demand sources. In short, Aniview provides a comprehensive video solution to both publishers and advertisers. With Aniview, publishers can see strong CPMs for their video ad plays. Also, the integration comes down to one tag. Aniview offers a single tag solution for all your video advertising needs.

11) ComboTag

ComboTag is an advertising agencies which uses a single tag solution for all your ad solutions. You just need to place one ad tag, and ComboTag will display all the relevant ads. Their video solution comes up with an integrated ad player with a library of videos. Normally, pre-roll video ads are served along with the video content. As a publisher, you don’t need to own any video content or host the videos or the video player. Everything will be managed by ComboTag. You just need to integrate the code and the video player, with the video and the ads will be showing up! ComboTag uses ADX video ad tags. They take a 70/30 revenue share.

Link Ad Networks to Monetize Search Traffic

12) Viglink

Viglink help publishers monetize their content through Viglink anywhere. The tool automatically places monetizable links within the content on websites and outgoing clicks are recorded. The ones that qualify for a conversion or action are translated into dollars for publishers. Viglink typically performs well for fashion and lifestyle websites. The EPC tends to be low, however, you can block non-converting merchants over time to ensure the right converting links are displayed. Viglink is additional revenue and thus we highly recommend them to additionally monetize your search traffic.

Viglink- Monetize your content in 1 Click

Viglink offers additional source of monetization for your blog. Add the Viglink anywhere code and your keywords will turn to affiliate links

13) Infolinks

You may use infolink if it happens to work for your niche and traffic. Infolinks doesn’t have much advertising inventory for global traffic or for all niches. So, if Infolinks works for your niche, fine! Else, stick to Viglink!

The mix model of banner, native, link and video ads will help you monetize your website with better rates. If you’ve an US publisher, you can further monetize your site with Consumer Surveys. I hope this list of ad networks will be effective in monetizing your search traffic. We look forward to bring more monetization opportunities to publishers in 2017.

Abhishek is an ad optimization consultant helping publishers get better payoff. Increase your website's ad revenue in next 30 minutes. All Blognife viewers get a FREE Skype consultation. SKYPE ID: ronniedey This site runs on Rehub Theme framework.

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