Once in a while, I try to test new CPM networks and post reviews regarding them. Some are positive, some are negative. Before reviewing, I would like to mention that most successful CPM networks which pay publishers good rates are not instantly approved. Like Tribal Fusion, Casale Media and others, they require you to have 500,000 or more page views a month. Also, the audience quality is a big factor. Most CPM networks monetize US, UK, Canadian and European traffic at good rates. The same is not possible for worldwide traffic.
UberCPM is a relatively new ad network. There has been some buzz about this ad network in popular webmaster forums, and as a result I thought of checking them out. I am sharing my overall experience about UberCPM with a few queries which I thing publishers should know before getting started with UberCPM.
Minimum Traffic Requirement for UberCPM
UberCPM doesn’t have any minimum traffic requirement. Publishers can sign up to the platform, verify their email id and generate ad codes and insert the ad code to their site and serve impressions. Although, no minimum traffic requirement can be seen a good site for new bloggers, it however, makes it difficult for the network to encourage or rope in premium advertisers since they take brand safety seriously and are not willing to show their ads on new blogs.
Can I run UberCPM Ads along with AdSense?
Yes, you can run UberCPM ads along with AdSense. I read somewhere in the comments that UberCPM provides ADX as a backfill, however, I didn’t see their ads to be backfilled by AdX.
CPM rates and Earnings Proof for UberCPM
I haven’t tested UberCPM on my primary blog. I am using UberCPM ads on one of my low traffic blog. I am sharing the earnings screenshot here. After running their ads, what I have found is
UberCPM ads take time to load. Sometimes, you need to wait quite a long for the ad to load. Since the ad tags are not asynchronous, you should not put their ad tag on the header or below the menu. Placing their ads on the sidebar can be an option that you may want to avail. On the other hand, it might be a temporary issue which I observed while placing UberCPM ads on my site.
Most of my traffic comes from India, and the CPC tends to be around 7-8 cents for Indian traffic on AdSense. Earnings from UberCPM is worst. It’s nowhere near to what I can expect. This is hugely because they may not have campaigns running for Indian traffic, so they must be using CPA offers to fill the ads which only pays on conversion. So, if you’re having Indian traffic and thinking of getting started with UberCPM, chuck it.
I haven’t been paid by UberCPM so I cannot share my experience here. You may consider checking DigitalPoints forum thread.
UberCPM Dashboard and Admin Panel
The navigation, publisher dashboard etc are quite standard. So, I wouldn’t complain about the overall look and feel of the dashboard
Publisher Referral Bonus
Yes, UberCPM do provide a generous referral bonus of 10% if anyone signs up under your referral code.
As you can see, the stats speak a lot louder than words. My overall earnings from Uber CPM is just 2 cents and I gave them 10 clicks. I shared one probable explanation of my case. However, this doesn’t really mean that UberCPM is a bad network. In fact, you can go ahead and test the network by your self. If you have good traffic, you can contact their support and ask for a customized ad setup with UberCPM.
It is only by testing multiple ad networks and campaigns, you can find out which ad network is appropriate for your website and can actually let you make good money. If you’re an existing publisher at UberCPM and was something to share, please comment! Thanks in advance!