Building a website is easy, but getting search traffic to the site is a tough job. The content marketing efforts require a pay check. However, not all geographies are equal and monetization potentials are greatly reduced if substantial volume of your traffic is from Asian countries like India, Pakistan, Bangladesh. Well, most publishers monetize their website only via AdSense. AdSense ads work great for gadgets, technology, e-commerce, software, business, marketing, finance and insurance niches but that too for selective geos. It all comes down to the traffic requirement of the advertisers, else you’re end up showing low paying ads. Also, when we talk of general content sites, AdSense may not monetize your content that well.
A website’s revenue depends on multiple factors. If ‘content’ is the primary factor, a well-defined ad network setup becomes the second most crucial factor for monetizing websites. The hard truth is, very from Asian traffic is less. In order to make the best of this audience segment, we have to monetize the traffic through various ad networks and not AdSense along. In today’s post, we are going to discuss how we can effectively monetize Pakistani traffic. The comprehensive list of ad networks shared below will help you with the best monetization solution and can increase your overall revenue by almost 50-100%. However, the primary criteria: your blog or site needs to have close to 1 million page views per month, else quite a number of these ad optimization agencies and ad networks might reject your approval since their demand partners only accept high trafficked sites.
Our List of Recommended Ad Networks for Pakistani Publishers
If you’re using AdSense, then it time to get on-board with Sulvo. Let me tell you a little bit about what Sulvo really is and how it helps publishers today. The Sulvo platfom utilizes a patent-pending price prediction algorithms that help publishers to raise their CPM rates. These algorithms analyze the value of the impression before the advertisers give them any information about their buying criteria. Publishers coming from Adsense experience a 25-100% lift in the matter of hours.
You can set your minimum CPM threshold with Sulvo and passback the unfilled inventory to your adsense tags. Sulvo brings in more demand sources to compete with your existing ads, thereby increasing the overall CPM rates for your ad units. If you’re using AdSense, you might switch to Sulvo for a higher revenue potential from your existing AdSense ads.
Minimum Traffic Requirement for Sulvo: You need to have 1 million page views a month to be accepted in the Sulvo platform.
Sulvo pays net 60 days. So your earnings which each you after 2 months of being finalized. Whereas, you need to wait only 30 days for AdSense. But, it’s worth the try since you can see good revenue uplift with Sulvo. A must try premium CPM network for Pakistani bloggers.
Adnow is one of the fastest growing native ad network with a good reach across more than 107 countries. They have particularly good presence in Europe and South Asia. AdNow is a content recommendation that offers related posts widgets to publishers to get placed on their website. This related posts widget shows sponsored content, which gets translated into money when visitors click or view the sponsored content. The service has been used by millions of webmasters who make a good profit out of it. AdNow to state simply, is content driven, clean and a safe place to monetize a website. Its moderators check for every content before it is made available.
Depending on the traffic, publishers can earn anywhere between $0.2- $1.5 per 1000 impressions. If majority of your traffic is from tier 2 and tier 3 countries, you will end up getting low widget RPMs since the CPC for such clicks tends to around 1-2 cents. For Pakistan, the CPC will be around 1 cent. There are a lot of other native ad networks for Pakistani traffic which can be recommended, but out the the two- Adnow and Taboola, I would recommend Adnow, since Taboola has higher traffic requirements and payouts is a hassle.
Minimum Traffic Requirement for Adnow: Adnow doesn’t have any traffic requirement as such. Your website needs to have quality content and human clicks. Well, you can see some additional earnings if your site has more than 20,000-30,000 page views per day.
Adnow will help you make additional revenue from your existing traffic by simply putting an ad widget anywhere on your content. Suitable for mid sized publishers and bloggers.
Spoutable is a native ad network which uses exit intent technology to make additional revenue for publishers. Their exit-intent ads are kind of full page interstitials which are displayed once the visitor is about to leave. The page CPMs range between $0.50 to $5 and varies depending upon your traffic and the click-throughs. Spoutable is for additional monetization of your web property. I have used Spoutable and found the CPM rates to be around $0.30 to $.50 for my educational site which has substantial Indian traffic. So, if you’re going to test Pakistani traffic, you may get similar CPM rates which I believe is good for additional monetization.
The first “mixed media monetization” platform that leverages advanced zone optimization to drive higher revenue for premium publishers and increased ROI for advertisers, all with the simplicity of a single tag.
Minimum Traffic Requirement for Spoutable: You need to have around 3,00,000 page views per month to be approved as a publisher at Spoutable. Lower page views might be get accepted, but you need to apply for that and see.
Spoutable is an native ad network which is powered by exit-intent, thus increasing your overall revenue from your existing traffic
Criteo is a ROI driven personalised retargeting company that works with Internet retailers to show personalized online display advertisement. Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads. This is achieved by:
Our digital marketing solutions are trusted by 12,000 advertisers, delivering personalized ads to over 130 countries.
- Accurately recommending the best offer from the entire product catalog (resulting in significant sales from products and categories not viewed previously)
- Precisely predicting purchase intent using our anonymous cross-device understanding of an individual’s behavior across all devices, browsers and app
- Optimizing campaign performance by dynamically selecting the creative components that will drive the most engagement
Criteo’s state of art technology ensures ultra-high CPMs. This can be anywhere around 2X to 3X of your AdSense revenue. However, fill rates will be expected to be low, so you need to use a pass-back strategy using DFP.
With more than 100 global brands directly plugged into Criteo’s advertising pool, this Paris based ad network is named as the ‘golden child of ad tech’ by AdExchanger. You can use Criteo in the beginning of your stack and use Sulvo ad tags as a passback (if you’re using Sulvo) or else you can simply use AdSense too.
Traffic Minimum: No Minimum traffic, but your website content should be brand safe.
#5. Ebound Media
Ebound Media has partnered with Doubleclick ad exchange, Pubmatic, Openx and others to serve advertising to its publishers. This ad agency has offices in UAE and Karachi and works with web publishers, TV news channels and their online properties as well. Ebound provides in-stream video advertising solutions to its publishers. When a visitor scrolls your webpage, automatic video ads will load within the content and it will start playing. Generally, these in-stream video ads are not more than 20 seconds and help publishers make additional revenue on their existing traffic. Since, they have office is Pakistan and are working with TV channels as well, Ebound can be a good source of web property monetization for Pakistani publishers. I haven’t used them, but I am looking forward to use their service.
Traffic Minimum for Ebound Media: You need to have a minimum of 1 million page views
#6. Epom Market
Epom is both an adserver and a marketplace. You can sign up as an Epom publisher and make revenue by displaying ads. Epom works good for Asian traffic. CPM rates is around $0.30. The good thing about Epom is, you don’t require to have 1 million page views to sign up with them. Epom has a base of advertisers and also have partnered with various ad networks like AdX, Openx, AppNexus etc. So if order to serve ads, your site must be approved across major exchanges. This is enable you to get good CPM rates.
Minimum Traffic Requirement for Epom: An account manager evaluates the potential of the site and then presents it to advertisers for approvals. However, you can expect a minimum requirement of 5,00,000 page views a month.
#8. Tribal Fusion
Tribal Fusion is one of the top independent ad networks which has partnered with leading brands across the globe to provide premium CPM rates to its publishers. Although, the fill rate is around 50% for most publishers, you can reach CPMs as high as $1. Because of the global advertisers, Tribal Fusion has campaigns which will global traffic and some of them can even be tailored to Pakistani traffic. You can get premium campaigns from hotels, airlines, telecom companies, technology companies and more.
Traffic Minimum for Tribal Fusion: You need to have 1 million page views a month to be eligible to run ads from Tribal Fusion.
The payment options provided by these partners are Paypal, Payoneer, Bank Wire. So, you need to contact them if you’ve any preferred more of payment.
If you’re ok serving interstitials, Pop-ups, pop-unders, then Revenuehits can be a good option for you. Revenuehits is an Israeli ad network with some pretty good CPA campaigns and a lot of publishers are earning good from revenue hits. They have a number of ad formats, however, the most successful and money making ad formats are- pop-under, shadow box, interstitial. They accept global traffic and the campaigns and ads are tailored to the traffic geography. Revenuehits is a CPA ad network, so you won’t earn unless there are conversions. Most of these conversions are typically like software installs. A lot of publishers have good experience with Revenuehits, and it is becoming one of the preferred ad networks for a lot of sites which are not monetized by AdSense.
Traffic Minimum for Revenuehits: This is a self-serve network and doesn’t require any minimum traffic.
To me, these are the best ad networks for Pakistani traffic. I will, however, continue to update this list whenever I find any ad network which is a good fit for Pakistani publishers and capable of monetizing Pakistani traffic with good CPMs. Do let us know, if you want to list any specific ad network which you thing is good for Pakistani traffic.