Today we are going to discuss 7 popular native ad networks for small publishers. What matters more to a new publisher is the confidence- that they can earn through advertisement and anything that adds on to a few cents is a great mental support. Every big publisher, started with a rolling penny which might today, have turned to 1000s of dollars. So, even if you’re doing 500-1000 page views a day, there is a potentiality to earn, and thus our list of native ad networks for small publishers.
A List of 7 Popular Native Ad Networks for Small Publishers
MGID has an Alexa rank of 1000+ and is in business for over a decade. They have come out of their traffic exchange platform and now supports native advertising. There isn’t any minimum traffic requirement to join as a publisher at MGID. However, their minimum payment threshold is set to $100 which might be a bit on the higher side for new publishers. I made a test run of their native ads and found the CPC to be around 1 cent- 2 cents for Asian traffic (mostly India).
Adnow accepts sites with low traffic volume. They have an Alexa rank of 20,000+ and is one of the fastest growing native ad networks. They accept worldwide traffic, however, their strong geographies are Turkey, Thailand, Spain, Vietnam, and Brazil. So if you have the majority of traffic from these countries, you can go ahead with Adnow. You can expect a widget RPM of USD 1 and above for these countries. Apart from that, Adnow also works well with Indian traffic. However, sometimes the ads might be similar since their advertiser base is not too huge for India at the moment. Here is a detailed review of Adnow.
Adnow will help you make additional revenue from your existing traffic by simply putting an ad widget anywhere on your content. Suitable for mid sized publishers and bloggers.
One of the top performing native ad network which can make you additional revenue. Earn high CPMs with Spoutable. Highly Recommended
Content.ad is another growing ad network which allows publishers to make money via sponsored content recommendations. The Content.ad widget officially supports English, Spanish, French & Turkish for internal content. Using the widget for internal content on sites in languages other than those listed may not work properly. So if you have sites coming from those geographies, you can earn a good chunk of revenue from content.ad. I haven’t tested their network yet so can’t say much about the RPM rates, etc.
Disqus pretty much approves new sites with original content. I ran Disqus for 2 days and was not impressed with the revenue that their native ads were generating. The ads were having 30% viewership on an average and the widget was reporting an RPM of $0.30. So if I have 10,000 page views and 30% of times the ads were visible and the widget RPM is $0.30, then I am making around USD 1 per day. However, it might work well for you, so testing is always recommended.
Facebook Audience Network
You can run native ads on mobile web traffic through Facebook Audience Network. It typically pays higher rates than other ad networks and sometimes it can outdo Adsense if you’ve strong tier 1 traffic. However, I didn’t try their native ads, instead was trying their mobile banner ads which gave me an RPM of $0.30-$2 and above. I recommend you try Audience network to judge your revenue potential. It can be a good alternative source of revenue apart from AdSense. Here is a detailed guide to getting started with Facebook Audience Network for publishers. (Our recommended native ad network for small publishers)
Ayboll operates on the CPC basis, helping its publishers earn 50% revenue share. When users click on its ‘recommended links’, these outbound links take them to the content page of paid advertisers with a high potential to transform traffic into leads. I used their network long back after reading a review. However, it didn’t work out on my blog. After serving 80,000 widget impressions, and delivering 400 clicks, I received 15 cents as revenue. Maybe there weren’t any conversions on the traffic, but if you’ve done data learning, 400 clicks should end up in some conversions, isn’t it?
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