Content.ad Review 2016- Native Ad Network

Content.ad is a native advertising network that displays promoted contents of other websites, similar to Outbrain and Taboola, but does not demand million impressions like them. It pays its publishers on eCPM basis and Cost per click basis

About Content.ad – sponsored content platform

Content.ad was the first company to offer a successful content marketing service to its online advertisers and has strong roots in direct marketing. It is one of the largest native sponsored content networks in the world that helps advertisers channelize their business costs on creative ad placements so as to realize a positive return on investments.

Content.ad is one of the largest and most trusted sources of online sales and traffic for a huge lot of advertisers and their success secret lies behind their technology and people. They deliver the highest earnings in the industry for their publishers  and continuously offer them cutting edge features and tolls to make the entire process of ad integration a cakewalk.  They have been in the business of content marketing for about ten years now and they combine technology with their knowledge and expertise to help their publishers generate revenue through their content.

Content Ad

Requirements for a Publisher to Join the Network

Content Ads content marketing network allows its publishers to customize their native content so as to match the sensibilities of the website. It offers its publishers a 100% fill rate and the best revenue rates in the industry as it conducts its business with a deep pool of advertisers. Its ads are completely responsive on tablets, mobiles and desktops, and could adapt automatically to the web pages. Its eminent customer support team offers personalized implementation support for its publishers.

It reviews every website before approving it and usually takes two business days to make its approval/reject decision. Once approved, publishers have to add the JS code or HTML code on their website to show recommendations. WordPress websites could access the network through plugins and either the plugin or widget would slow down the publisher’s website. Content recommendations start to work instantly once the code has been installed successfully, but content ads take its time to study the website completely and to show its relevant recommendations, however internal links are being posted meantime.

Publishers are able to earn a lot of money through its modern optimization algorithm, content ads have the best CPM in the industry and the company is generous in its revenue sharing algorithm to ensure best profits for its publishers. Its ad sizes are flexible, and content.ad post ads of different sizes and styles so as to be both website and device compatible. Being a large ad network, it is exposed to a big pool of advertisers to quantify the content with relevant ads and the need to target ads based on location is also minimized. Content ads believes that the website owner is free to do whatever one wants to do with the website and does not persuade the publisher to use other ad networks to monetize the site.

How Does Content.ad Work

Content.ad integrates branded content into the publishers environment seamlessly so as to enhance website performance, revenue and user experience for both the publisher and the advertiser. It helps in promoting content on every device, from anywhere in the world with a 100% fill rate.  Its high performing native ad exchange platform delivers millions of clicks to thousands of advertisers all over the world, and easily creates campaigns in the ad exchange. It is quick to use, flexible on different devices and is specific as it targets websites by Geo location and operating system.

Its rich technology adjusts bids by traffic source with the help of powerful conversion driven optimization tools and prompt reporting services. A dedicated support team and a personalized account management system are ready and eager to help publishers at every step of their way. Content ad ensures real and consumer driven clicks on the website that is being guaranteed by the state of the art filtering system with performance and behavior metrics. The network also helps its publishers create quality content to educate and convert its customers and to scale up their campaigns. Its quality and sponsored contents help in educating the consumer on a product/service and directs high converting traffic to the landing pages. It helps in optimizing the best performing copy of creative assets to every traffic source at major native platforms such as Google, Facebook and Yahoo.

Pros

  • Its content delivery system offers a 100% fill rate for publisher websites
  • It carries high eCPMs rates and updates recommendations automatically with new content.
  • It is easy to get installed, fits well on all gadgets and offers responsive and clean recommendations for its publishers.
  • Offers high quality sponsored content with approved material and topics.
  • It offers its publishers complete control over the ads. They are free to filter these ads based on rating and categories
  • It works absolutely fine with other ad networks such as Media.net and Google AdSense.
  • Publishers could customize the appearance of the widget and could use two recommendation widgets on their websites and tests them to implement the most revenue fetching one.

Cons

  • Some publishers experience fewer earnings as revenue depends on ad placements, traffic and widget styles.
  • Audiences could find the recommendations worthless if they are not relevant to the content.
  • Content ads do not have an affiliate program.

Payment Structure and Payout

Content.ad pays its publishers based on both cost per clicks and cost per million impressions basis, payments are made on a Net 30 basis that is within 30 days after the last day of the billing cycle. The minimum payment threshold is $ 50. Its automated optimization techniques help to maintain high CPM rates to enhance the revenue building potential of its publishers. Its payments are fast and reliable and are made through different payment portals such as PayPal, ACH or direct depots for US publishers, eCheck/ Global ACH for non US publishers, Wire Transfer and Check. To transfer money via Wire Transfer, it takes a fee of 15 for US publishers and $ 20 for non US publishers.

CPM and CPC Rates for Content Ad

While the CPC for native ads hugely varies based on the traffic and conversions, one can expect a CPC of around 3 cents to 6 cents with Content.ad. Based on the page CTR, your RPM can be anywhere around $0.5-$2.

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Publisher Traffic Requirement for Content.ad

As such there isn’t a traffic requirement for Content.ad, however, they don’t accept all websites. Typically, their moderation team selects websites based on the advertiser demand and if your niche doesn’t have relevant advertisers they might deny your application.

Conclusion

Online marketing is a highly competitive industry where people spend a lot of money to foresee no results. Content.ad helps to connect the right advertiser with the right publishers. They help advertisers understand how they should spend on the campaign and help them determine the right mix so as to realize a positive return on investment. The network is legitimate, takes interest on its publisher’s revenue building potential as well through rich reporting and publisher controls and also pays them on time.

Recommended Native ad networks

Adnow, Spoutable (this will let you make additional revenue since their native ads are triggered on exit intent)

Read our Top 20 Native Ad Networks List

Recommended

Adnow- Native Ad Network

Adnow will help you make additional revenue from your existing traffic by simply putting an ad widget anywhere on your content. Suitable for mid sized publishers and bloggers.

Newspaper 7

Newspaper 7 is the most versatile WordPress theme ever created that can help boost your adsense revenue, make your site faster and provide a superior UX experience to users.

59$

Content.ad

Content.ad seamlessly integrates branded content into web publishers' environments.

6.5 Total Score
Satisfactory

Content Marketing has been our business for 10 years. We combine technology with deep knowledge and expertise to help our customers generate revenue through content marketing.

PROS
  • 100% fill rate
  • Decent eCPMs
  • Easy setup
CONS
  • Doesn't approve all sites
  • Earnings aren't great
User Rating: 4.65 (1 votes)

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3 Comments
  1. Reply
    Mac September 16, 2016 at 12:43 am

    this is scam network

  2. Reply
    Rajpal Singh September 22, 2016 at 12:48 pm

    I think Adnow is better option than content.ad. earnings on Adnow is much higher than content.ad

    • Reply
      Abhishek Dey September 29, 2016 at 7:09 pm

      Hi Rajpal,

      How much are you earning from Content.ad and from Adnow.com? Is the CPC of Adnow better for Indian traffic?

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